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Author: Rob Schorman
Publisher: University of Pennsylvania Press
ISBN: 9780812237283
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Author: Rob Schorman
Publisher: University of Pennsylvania Press
ISBN: 9780812237283
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Author: Jennifer Sedlock
Publisher: AudioInk
ISBN: 1613390874
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
This ebook will help you enhance your communications and selling to those who are different than you in personality type. Most likely you get along easily and quickly with anyone having a similar type. It is the opposites that can be a mystery or a challenge to understand. This ebook will give you some simple tips to figuring out others and ideas on how to make the most of your communication, especially in a sales environment. If you work in sales, you communicate with just about every type of personality possible. Do you click with some people more than others? Do you ever wish you could quickly understand what a person is likely to be thinking based on a few things they say? Would you like to improve your results with those people with different strengths and values?
Author: Larry Wilson
Publisher: Winsource Publishing LLC
ISBN: 9789077256039
Category : Customer relations
Languages : en
Pages : 0
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Book Description
Most people love to buy but they hate being sold to. Salespeople who can "read" their customer's style and adapt to sell the way their customer wants to buy are proven to be more successful in today's tough markets. Based on The Versatile Salesperson program, the skills in this book are used worldwide by Fortune 500 companies. Wilson Learning is a global leader in human performance improvement solutions for Fortune 500 and emerging companies worldwide, headquartered in Minneapolis, MN and Tokyo.
Author: Mark Rodgers
Publisher: McGraw Hill Professional
ISBN: 007176125X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Open the throttle on your sales potential—and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques Whether you sell B2B or B2C, use Accelerate the Sale to power your sales success from 0 to 60 in no time flat. Praise for Accelerate the Sale: “I drive exotic cars, and it’s an interesting coincidence that Mark talks about speed, acceleration, and roaring to the finish line. This book is not a theoretical guide but rather a practical companion. It’s a high-performance learning vehicle.” —Alan Weiss , author of Million Dollar Consulting “Great book! It’s loaded with ‘golden nuggets’ throughout each chapter. Add the ‘Street Smarts’ and ‘Accsellerators’ sections and you have the new A-to-Z quick reference for sales success!” —Greg Heichelbech, CEO, Triumph North America “Any serious student of sales and sales leadership would do well to reflect on the wisdom Mark Rodgers has packed into this book!” —Bob Althoff, President of the world’s oldest Harley-Davidson dealership, A.D. Farrow Harley-Davidson “This powerful, practical book, based on proven, real-life experience, shows you how to make the sale, faster and easier than ever before!” —Brian Tracy, author of The Psychology of Selling
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author: Susannah Walker
Publisher: University Press of Kentucky
ISBN: 0813137519
Category : History
Languages : en
Pages : 264
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Book Description
Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author: John Appleton Beaumont
Publisher:
ISBN:
Category : Boots and shoes industry
Languages : en
Pages : 948
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Book Description
Author: Neil Rackham
Publisher: Routledge
ISBN: 1000154572
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Colin Barrow
Publisher: John Wiley & Sons
ISBN: 1119832241
Category : New business enterprises
Languages : en
Pages : 454
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Book Description
Author: Michael WILKINSON
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415288
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual “buying styles”...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a “learning adventure,” Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to: • recognize the four key buying styles • understand what to do (and not to do) when selling to customers exhibiting each • quickly spot the tell-tale signs that they are using the wrong approach • gain the confidence of prospects • improve their relationships with existing clients • develop a strategy for approaching new prospects • increase their chances of closing each and every sale This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.
