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Author: Abhik Roy
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
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Book Description
Author: Abhik Roy
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Get Book Here
Book Description
Author: Rob Jolles
Publisher: Simon and Schuster
ISBN: 143914463X
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Economics, finance, business and industry.
Author: Mark W. Johnston
Publisher: Routledge
ISBN: 1136324461
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Author: Asaf Darr
Publisher: Cornell University Press
ISBN: 1501723669
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the American labor force, sales work has been a neglected area of study. Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the changing nature of sales in an information economy. In the high-technology settings in which cutting-edge artifacts are traded, Darr finds that sales work deviates sharply from our traditional cultural images. The educational level and technical skills of the sales force are increasing, sellers' and buyers' engineers engage in co-development, and long-term collaborative relationships are replacing brief sales encounters. A growing number of work tasks and skills previously performed and mastered in the design or production phases have become part of the sale of emergent technology. New control mechanisms over the work of the sales engineers are also appearing. Unlike most ethnographic studies of salespeople, which focus on the insurance, finance, and retail sectors., Darr's groundbreaking book turns to the daily sales practices of an information economy.
Author: Ko-lin Chin
Publisher: NYU Press
ISBN: 0814763812
Category : Social Science
Languages : en
Pages : 325
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Book Description
2013 Outstanding Book Award Winner from the Division of International Criminology, American Society of Criminology Every year, thousands of Chinese women travel to Asia and the United States in order to engage in commercial sex work. In Selling Sex Overseas, Ko-lin Chin and James Finckenauer challenge the current sex trafficking paradigm that considers all sex workers as victims, or sexual slaves, and as unwilling participants in the world of commercial sex. Bringing to life an on-the-ground portrait of this usually hidden world, Chin and Finckenauer provide a detailed look at all of its participants: sex workers, pimps, agents, mommies, escort agency owners, brothel owners, and drivers. Ultimately, they probe the social, economic, and political organization of prostitution and sex trafficking, contradicting many of the ‘moral crusaders’ of the human trafficking world.
Author: Sara Nasser Dalrymple
Publisher: Practical Inspiration Publishing
ISBN: 1788604679
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Have you ever: Told yourself you’re not a natural salesperson... Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with crickets? If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to become a pushy salesperson, spend hours a day promoting your business or grow a huge following.
Author: C. Neil Macrae
Publisher: Guilford Press
ISBN: 9781572300538
Category : Psychology
Languages : en
Pages : 482
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Book Description
Following a broad overview that defines stereotypes, the book addresses how they are formed and developed in chapters that cover the social psychology of stereotypes, the impact of physical appearance on their formation, and methods of assessing their accuracy. Internationally renowned authors consider the function and use of stereotypes, exploring their complex interrelationship with linguistic biases, prejudice and discrimination, and intergroup and interpersonal perception. Chapters then discuss how stereotypes can be undermined, detailing social psychological interventions to improve intergroup relations and examining ways that individual targets of stereotyping might motivate others to change. A concluding chapter takes a historical view of stereotype research, tracing the evolution of the field and evaluating current theories and methodologies
Author: Dick Canada
Publisher: Amacom Books
ISBN: 9780814471418
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Publisher Fact Sheet Uncovers 24 assumptions that lead salespeople astray from achieving better sales.
Author: Margaret Mary Finnegan
Publisher: Columbia University Press
ISBN: 9780231107389
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Margaret Finnegan's pathbreaking study of woman suffrage from the 1850s to the Nineteenth Amendment in 1920 reveals how activists came to identify with consumer culture and employ its methods of publicity to win popular support through carefully crafted images of enfranchised women as "personable, likable, and modern." Drawing on organization records, suffragists' papers and memoirs, and newspapers and magazines, Finnegan shows how women found it in their political interest to ally themselves with the rise of consumer culture--but the cost of this alliance was a concession of possibilities for social reform. When manufacturers and department stores made consumption central to middle-class life, suffragists made an argument for the ballot by comparing good voters to prudent comparison shoppers. Through suffrage commodities such as newspapers, sunflower badges, Kewpie dolls, and "Womanalls" (overalls for the modern woman), as well as pantomimes staged on the steps of the federal Treasury building, fashionable window displays, and other devices, "Votes for Women" entered public space and the marketplace. Together these activities and commodities helped suffragists claim legitimacy in a consumer capitalist society.Imaginatively interweaving cultural and political history, Selling Suffrage is a revealing look at how the growth of consumerism influenced women's self-identity.
Author: B Miller
Publisher: Lulu.com
ISBN: 1105920569
Category : Humor
Languages : en
Pages : 68
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Book Description
This book takes a humorous look at different stereotypes that are common in America culture. The author presents the variety of stereotypes in a fresh and funny way, leaving no race, class or gender left out. This book may be controversial to some who are unable to laugh at Americans.
