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Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: D. Kirk Davidson
Publisher: Greenwood
ISBN: 9781567206456
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.
Author: Ralph Venning
Publisher: Ravenio Books
ISBN:
Category : Religion
Languages : en
Pages : 299
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Book Description
This Puritan classic contains the following chapters: Introduction I. What Sin Is II. The Sinfulness of Sin III. The Witnesses Against Sin IV. The Application and Usefulness of the Doctrine of Sin’s Sinfulness Conclusion
Author: Gregg R. Allison
Publisher: Crossway
ISBN: 143353603X
Category : Religion
Languages : en
Pages : 498
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Book Description
What is a church? This can be a difficult question to answer and Christians have offered a variety of perspectives. Gregg Allison thus explores and synthesizes all that Scripture affirms about the new covenant people of God, capturing a full picture of the biblical church. He covers the topics of the church's identity and characteristics; its growth through purity, unity, and discipline; its offices and leadership structures; its ordinances of baptism and the Lord's Supper; and its ministries. Here is a rich approach to ecclesiology consisting of sustained doctrinal reflection and wise, practical application. Part of the Foundations of Evangelical Theology series.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: Daniel E. Lapin
Publisher: John Wiley & Sons
ISBN: 9780471218685
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Offers advice on personal finance and creating wealth based on the principles of Jewish tradition.
Author: Maggie Rowe
Publisher: Catapult
ISBN: 1593766661
Category : Biography & Autobiography
Languages : en
Pages : 250
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Book Description
A tour de force, voice-driven debut that examines how one woman finally found the middle ground between Heaven and Hell--an NPR Best Book of the Year. As a young girl, Maggie Rowe took the idea of salvation very seriously. Growing up in a moderately religious household, her fear of eternal damnation turned into a childhood terror that drove her to become an outrageously dedicated Born-again Christian —regularly slinging Bible verses in cutthroat scripture memorization competitions and assaulting strangers at shopping malls with the “good news” that they were going to hell. Finally, at nineteen, crippled by her fear, she checked herself in to an Evangelical psychiatric facility. And that is where her journey really began. Surrounded by a ragtag cast of characters, including a former biker meth-head struggling with anger management issues, a set of identical twins tormented by erotic fantasies, a World War II veteran and artist of denial who insists that he’s only “locked up for a tune-up,” and a warm and upbeat chronic depressive who becomes the author’s closest ally, Maggie launches a campaign to, in the words of Martin Luther, "Sin bravely in order to know the forgiveness of God."
Author: Massachusetts. General Court. Joint special committee on license law
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 978
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Book Description
Author: Jenna Maclaine
Publisher: Macmillan
ISBN: 9780312946166
Category : Fiction
Languages : en
Pages : 356
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Book Description
Dulcinea "Cin" Craven, having inherited magical powers and become the target of a vampire and a demon who want them for themselves, teams up with the warriors of the Righteous, meeting and falling in love with Michael who gives her the option to remain human or become immortal like him.
Author: Regina Harrison
Publisher: University of Texas Press
ISBN: 0292758863
Category : History
Languages : en
Pages : 433
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Book Description
A central tenet of Catholic religious practice, confession relies upon the use of language between the penitent and his or her confessor. In the sixteenth and seventeenth centuries, as Spain colonized the Quechua-speaking Andean world, the communication of religious beliefs and practices—especially the practice of confession—to the native population became a primary concern, and as a result, expansive bodies of Spanish ecclesiastic literature were translated into Quechua. In this fascinating study of the semantic changes evident in translations of Catholic catechisms, sermons, and manuals, Regina Harrison demonstrates how the translated texts often retained traces of ancient Andean modes of thought, despite the didactic lessons they contained. In Sin and Confession in Colonial Peru, Harrison draws directly from confession manuals to demonstrate how sin was newly defined in Quechua lexemes, how the role of women was circumscribed to fit Old World patterns, and how new monetized perspectives on labor and trade were taught to the subjugated indigenous peoples of the Andes by means of the Ten Commandments. Although outwardly confession appears to be an instrument of oppression, the reformer Bartolomé de Las Casas influenced priests working in the Andes; through their agency, confessional practice ultimately became a political weapon to compel Spanish restitution of Incan lands and wealth. Bringing together an unprecedented study (and translation) of Quechua religious texts with an expansive history of Andean and Spanish transculturation, Harrison uses the lens of confession to understand the vast and telling ways in which language changed at the intersection of culture and religion.
