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Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: Matthew Knell
Publisher: BoD – Books on Demand
ISBN: 0227176553
Category : Religion
Languages : en
Pages : 298
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Book Description
In the first volume of Sin, Grace and Free Will, Matthew Knell embarked on a journey through centuries of Christian thought, from the Apostolic Fathers to St Augustine of Hippo. In this second volume, a new journey begins with Anselm of Canterbury and leads to the Council of Trent. While the themes of sin, grace and free will are familiar to any Christian, Knell provides a comprehensive overview of the thought on such matters of crucial Christian thinkers and reformers. In doing so, the second volume explores not only the Catholic way of dealing with these central topics, but also Martin Luther, Huldrych Zwingli, and John Calvin’s views and different approaches. An indispensable primer for any beginning scholar, Sin, Grace and Free Will presents the writings of Christian thinkers in their own contexts, and examines the progress of church doctrine.
Author: Canada. Parliament
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1082
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Book Description
"Report of the Dominion fishery commission on the fisheries of the province of Ontario, 1893", issued as vol. 26, no. 7, supplement.
Author: Canada. Royal Commission on the Liquor Traffic
Publisher:
ISBN:
Category : Liquor industry
Languages : en
Pages : 1060
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Book Description
Author: Canada. Royal Commission on the Liquor Traffic
Publisher:
ISBN:
Category :
Languages : en
Pages : 1042
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Book Description
![Minutes of Evidence: Provinces of Nova Scotia, New Brunswick and Prince Edward Island.- Vol. 2. Province of Quebec.- Vol. 3. Provinces of Manitoba, North-west Territories and British Columbia.- Vol. 4, pt. 1 [and] 2. Province of Ontario.- Vol. 5. The United States PDF](https://books.google.com/books/content/images/frontcover/xmRAAAAAYAAJ?fife=w80-h100)
Author: Canada. Royal Commission on the Liquor Traffic
Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 1058
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Book Description
Author: Massachusetts. General Court. Joint special committee on license law
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 978
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Book Description
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: Regina Harrison
Publisher: University of Texas Press
ISBN: 0292758863
Category : History
Languages : en
Pages : 433
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Book Description
A central tenet of Catholic religious practice, confession relies upon the use of language between the penitent and his or her confessor. In the sixteenth and seventeenth centuries, as Spain colonized the Quechua-speaking Andean world, the communication of religious beliefs and practices—especially the practice of confession—to the native population became a primary concern, and as a result, expansive bodies of Spanish ecclesiastic literature were translated into Quechua. In this fascinating study of the semantic changes evident in translations of Catholic catechisms, sermons, and manuals, Regina Harrison demonstrates how the translated texts often retained traces of ancient Andean modes of thought, despite the didactic lessons they contained. In Sin and Confession in Colonial Peru, Harrison draws directly from confession manuals to demonstrate how sin was newly defined in Quechua lexemes, how the role of women was circumscribed to fit Old World patterns, and how new monetized perspectives on labor and trade were taught to the subjugated indigenous peoples of the Andes by means of the Ten Commandments. Although outwardly confession appears to be an instrument of oppression, the reformer Bartolomé de Las Casas influenced priests working in the Andes; through their agency, confessional practice ultimately became a political weapon to compel Spanish restitution of Incan lands and wealth. Bringing together an unprecedented study (and translation) of Quechua religious texts with an expansive history of Andean and Spanish transculturation, Harrison uses the lens of confession to understand the vast and telling ways in which language changed at the intersection of culture and religion.
Author: Gregg R. Allison
Publisher: Crossway
ISBN: 143353603X
Category : Religion
Languages : en
Pages : 498
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Book Description
What is a church? This can be a difficult question to answer and Christians have offered a variety of perspectives. Gregg Allison thus explores and synthesizes all that Scripture affirms about the new covenant people of God, capturing a full picture of the biblical church. He covers the topics of the church's identity and characteristics; its growth through purity, unity, and discipline; its offices and leadership structures; its ordinances of baptism and the Lord's Supper; and its ministries. Here is a rich approach to ecclesiology consisting of sustained doctrinal reflection and wise, practical application. Part of the Foundations of Evangelical Theology series.
