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Author: Heski Bar-Isaac
Publisher: Now Publishers Inc
ISBN: 1601981589
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Seller Reputation introduces a unifying framework that embeds a number of different approaches to seller reputation, incorporating both hidden information and hidden action. This framework is used to stress that the way in which consumers learn affects both behavior and outcomes. In particular, the extent to which information is generated and socially aggregated determines the efficiency of markets. After reviewing these theoretical building blocks, Seller Reputation examines several applications and empirical concerns. It highlights that the environment in which a transaction is embedded helps determine whether the transaction will occur and how parties will behave. Institutions, ranging from the design of online markets to norms in a community, can be understood as ensuring that concerns for reputation lead to more efficient outcomes. Similarly, the desire to affect consumer beliefs regarding the firm's incentives can help us understand strategic firm decisions that seem unrelated to the particular transactions they wish to promote. Seller Reputation concludes by considering slightly different models of reputation that lie beyond the scope of this framework, briefly reviewing the somewhat sparse empirical literature and suggesting future directions for research.
Author: Heski Bar-Isaac
Publisher: Now Publishers Inc
ISBN: 1601981589
Category : Business & Economics
Languages : en
Pages : 96
Get Book Here
Book Description
Seller Reputation introduces a unifying framework that embeds a number of different approaches to seller reputation, incorporating both hidden information and hidden action. This framework is used to stress that the way in which consumers learn affects both behavior and outcomes. In particular, the extent to which information is generated and socially aggregated determines the efficiency of markets. After reviewing these theoretical building blocks, Seller Reputation examines several applications and empirical concerns. It highlights that the environment in which a transaction is embedded helps determine whether the transaction will occur and how parties will behave. Institutions, ranging from the design of online markets to norms in a community, can be understood as ensuring that concerns for reputation lead to more efficient outcomes. Similarly, the desire to affect consumer beliefs regarding the firm's incentives can help us understand strategic firm decisions that seem unrelated to the particular transactions they wish to promote. Seller Reputation concludes by considering slightly different models of reputation that lie beyond the scope of this framework, briefly reviewing the somewhat sparse empirical literature and suggesting future directions for research.
Author: Luis M. B. Cabral
Publisher:
ISBN:
Category :
Languages : en
Pages : 51
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Book Description
We construct a panel of eBay seller histories and examine the importance of eBay s reputation mechanism. We find that, when a seller first receives negative feedback, his weekly sales rate drops from a positive7% to a negative 7%; subsequent negative feedback ratings arrive 25% more rapidly than the first one and don t have nearly as muchimpact as the first one. We also find that a seller is more likely to exit the lower his reputation is; and that, just before exiting, sellers receive more negative feedback than their lifetime average.We consider a series of theoretical models and measure them against these empirical results. Regardless of which theoretical model best explains the data, an important conclusion of our paper is that eBay sreputation system gives way to noticeable strategic responses from both buyers and sellers.
Author: Luís Cabral
Publisher:
ISBN:
Category : E-commerce - Econometric models
Languages : en
Pages : 52
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Book Description
We propose a basic theoretical model of eBay's reputation mechanism, derive a series of implications and empirically test their validity. Our theoretical model features both adverse selection and moral hazard. We show that when a seller receives a negative rating for the first time his reputation decreases and so does his effort level. This implies a decline in sales and price; and an increase in the rate of arrival of subsequent negative feedback. Our model also suggests that sellers with worse records are more likely to exit (and possibly re-enter under a new identity), whereas better sellers have more to gain from buying a reputation' by building up a record of favorable feedback through purchases rather than sales. Our empirical evidence, based on a panel data set of seller feedback histories and cross-sectional data on transaction prices collected from eBay is broadly consistent with all of these predictions. An important conclusion of our results is that eBay's reputation system gives way to strategic responses from both buyers and sellers.
Author: Yuewen Liu
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Most previous studies in price dispersion literature consider only the dispersion of post price. We build a model combining price dispersion with the associated sales, incorporating the dynamic update of online reputation in an Internet market. We identify buyer informativeness, which measures how likely a buyer is able to search and compare multiple offers, as one essential drive of online price dispersion. We also find that both the seller side behavior (different reputation levels, as well as differences in how they value being a high-reputation seller) and the market side factor (how healthy an internet market is) impact the degree of price dispersion. We argue that a healthy internet market builds trust among informed buyers, who are then willing to buy from new sellers with low reputation levels. This gives incentives to new, low-reputation sellers to offer lower prices to generate sales and grow into a high-reputation seller. As a result, price dispersion is different among sellers with different reputation levels, and at different stages in the growth of the Internet market.
Author: Chris Foster
Publisher: John Wiley & Sons
ISBN: 1119052491
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Author: Randy Farmer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449388698
Category : Computers
Languages : en
Pages : 340
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Book Description
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay
Author: Luís Cabral
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
We construct a panel of eBay seller histories and examine the importance of eBay's reputation mechanism. We find that, when a seller first receives negative feedback, his weekly sales rate drops from a positive 5% to a negative 8%; subsequent negative feedback ratings arrive 25% more rapidly than the first one and don't have nearly as much impact as the first one. We also find that a seller is more likely to exit the lower his reputation is; and that, just before exiting, sellers receive more negative feedback than their lifetime average.
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: J. Larkin
Publisher: Springer
ISBN: 0230511414
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Author: Hugh Laurie
Publisher: Soho Press
ISBN: 1641296038
Category : Fiction
Languages : en
Pages : 409
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Book Description
A deluxe paperback reissue of British actor (comedian, musician, and writer) Hugh Laurie’s acclaimed spy romp—starring Thomas Lang, a hapless ex-soldier who is drawn into the center of a dangerous plot involving international terrorists, arms dealing, and CIA spooks. Featuring an introduction by Hugh Laurie, and a foreword by Stephen Fry! Retired Army officer Thomas Lang would love nothing more than to live out the rest of his existence drinking whiskey and riding motorcycles, and is content to make ends meet with mercenary jobs—just never murder. Not even when he’s offered a fortune to assassinate American businessman Alexander Woolf. Lang opts to warn the target instead. But Lang’s good deed does not go unpunished. When he finds not Woolf, but Woolf’s alluring daughter, Sarah, and another less scrupulous mercenary closing in, Lang becomes entangled in an international conspiracy that lands him in the sights of both the Ministry of Defence and the CIA. Lang takes on rogue CIA agents, aspiring terrorists, and high-tech arms dealers to prevent an international bloodbath—and save the femme fatale he’s falling in love with. Robert Ludlum by way of—well, Hugh Laurie, THE GUN SELLER is a whizz-bang novel of suspense, espionage, and humor, perfect for crime fiction and comedy fans alike.
