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Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Adam Witty
Publisher: Forbesbooks
ISBN: 9781946633132
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273
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Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Author: Jeff VanderMeer
Publisher: Macmillan
ISBN: 0374104107
Category : Fiction
Languages : en
Pages : 353
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Book Description
"In the second volume of the Southern Reach Trilogy, questions are answered, stakes are raised, and mysteries are deepened. In Annihilation, Jeff VanderMeer introduced Area X--a remote and lush terrain mysteriously sequestered from civilization. This was the first volume of a projected trilogy; well in advance of publication, translation rights had already sold around the world and a major movie deal had been struck. Just months later, Authority, the second volume, is here. For thirty years, the only human engagement with Area X has taken the form of a series of expeditions monitored by a secret agency called the Southern Reach. After the disastrous twelfth expedition chronicled in Annihilation, the Southern Reach is in disarray, and John Rodriguez, aka "Control," is the team's newly appointed head. From a series of interrogations, a cache of hidden notes, and hours of profoundly troubling video footage, the secrets of Area X begin to reveal themselves--and what they expose pushes Control to confront disturbing truths about both himself and the agency he's promised to serve. And the consequences will spread much further than that. The Southern Reach trilogy will conclude in fall 2014 with Acceptance"--Provided by publisher.
Author: John BALDONI
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416918
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
12 Steps to Power Presence demonstrates ways managers can improve their presence strategically and tactically to develop the trust of their people so that they can accomplish their goals and the goals of the organization. There are 12 chapters that will guide you through the process of discovering, developing, and delivering on your leadership presence.
Author: Nathan Barry
Publisher:
ISBN: 9781612060910
Category :
Languages : en
Pages :
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Book Description
THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. In Authority, Nathan shows you: -How NOT to be a poor, starving author -How to establish a consistent writing habit -How to implement a successful marketing strategy -How to replace traditional publishing methods with methods that can earn far more, in far less time -How to position yourself as an AUTHORITY in your chosen field and enjoy benefits far beyond simply making money
Author: Charles H. Kraft
Publisher: Baker Books
ISBN: 1441270213
Category : Religion
Languages : en
Pages : 353
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Book Description
"All will find here much reality, much wisdom, much encouragement, and much to praise God for."--J.I. Packer This popular book from respected leader Charles H. Kraft shows believers how to exercise the authority they have from God through Jesus Christ. When Christians recognize and use the amazing gift of spiritual authority, they position themselves to provide protection and bring transformation, not only in their lives but in the lives of family members, friends, even coworkers. Now fully revised and updated.
Author: Frances Fax Piven
Publisher: Rowman & Littlefield
ISBN: 0742563405
Category : Political Science
Languages : en
Pages : 205
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Book Description
Argues that ordinary people exercise extraordinary political courage and power in American politics when, frustrated by politics as usual, they rise up in anger and hope, and defy the authorities and the status quo rules that ordinarily govern their daily lives. By doing so, they disrupt the workings of important institutions and become a force in American politics. Drawing on critical episodes in U.S. history, Piven shows that it is in fact precisely at those seismic moments when people act outside of political norms that they become empowered to their full democratic potential.
Author: Dan S. Kennedy
Publisher:
ISBN: 9781599327716
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing wizard Dan Kennedy shares his secrets, so, whether you are speaking to promote any local business, to book appointments for a professional practice, or sell info-resources or other products at the back of the room...to an audience of 10 or 10,000...you can incite a stampede of response.
Author: Marisa Santoro
Publisher: McGraw Hill Professional
ISBN: 1264258178
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Thrive on risk, speak with intention―and be the influential and confident leader you know you are. Too often, we get stuck in our heads, focus on the negative, and paralyze ourselves with fear. And, like clockwork, we fail to achieve our goals. The only way to become an effective leader and enjoy career success is by silencing the self-sabotaging thought patterns and learn to trust yourself. Once you’ve established a trusted connection with yourself, clear on who you are and what motivates you, career opportunities will follow. Former Wall Street executive Marisa Santoro spent years navigating trading floors in an abrasive male-dominated industry and field, where she learned from experience that the key to leadership success is self-trust. Now, in Own Your Authority, she shares her hard-won secrets to being a resilient leader. Santoro lays out a step-by-step blueprint for building the confidence you need at any stage of your career, whether you are an executive, a mid-career senior professional, an emerging leader, or consultant. Be clear on how you’re perceived and how you relate with others Be willing to act on instinct in the face of fear Be aware of the instinctive yellow alerts flagging your indecision―they are there for a reason and will help you make the best decision Trust your “intuitive gut gene,” an instinct that helps you make gutsy moves Speak out and openly express yourself without apology, restriction, or worry about the opinions of others Self-confidence is a universal prerequisite for being an effective leader. The good news is you’re not born with it―you develop it. With Own Your Authority, you’ll learn to master your mindset, give yourself permission to break through the walls that have held you back, and deliver positive impact to yourself, your team, and your business.
