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Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Jane M Powers
Publisher: Jane M Powers Pllc
ISBN: 9780999367506
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
A favorite among entrepreneurs, Speak with Confidence, Sell with Authority is a book for those who both hate and love sales. With over 30 years experience, Jane M Powers uses her straightforward, big-hearted style to guide thousands in transforming their message to money from any platform, with her "Speak to Profit" Formula. After decades of successful speaking, coaching, and perhaps most of all, her real-life experience founding and running multi-million dollar businesses, Jane appreciates that success is truly about the power of your message. Learn to speak with confidence and sell with authority from any platform, whether it is video, podcasts, the big stage, webinars, or networking events. Turn your message to money with big impact and generate big income, whether it is an audience of 1 or 1,000 for 7 seconds or 7 hours. Deliver a powerful, heartfelt, influential message in just 17.5 seconds that will have the audience sit up and pay attention like never before. Learn to influence others and mobilize your ideal clients to take action with a simple formula. Discover how to connect, capture, and close your ideal client, time and time again with authenticity and confidence. Many people are not closing the sale because they cannot speak the buyer's language. Speak with Confidence, Sell with Authority shows you how to identify not only your C.O.R.E. Code, but the C.O.R.E. Code of your buyer. Being able to speak the right language of your ideal clients will close them time and time again. Understand how to overcome the toughest of objections and get them to their YES!
Author: Adam Witty
Publisher: Forbesbooks
ISBN: 9781946633132
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273
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Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Author: Rochelle Moulton
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Dan S. Kennedy
Publisher:
ISBN: 9781599327716
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing wizard Dan Kennedy shares his secrets, so, whether you are speaking to promote any local business, to book appointments for a professional practice, or sell info-resources or other products at the back of the room...to an audience of 10 or 10,000...you can incite a stampede of response.
Author: Jeff VanderMeer
Publisher: Macmillan
ISBN: 0374104107
Category : Fiction
Languages : en
Pages : 353
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Book Description
"In the second volume of the Southern Reach Trilogy, questions are answered, stakes are raised, and mysteries are deepened. In Annihilation, Jeff VanderMeer introduced Area X--a remote and lush terrain mysteriously sequestered from civilization. This was the first volume of a projected trilogy; well in advance of publication, translation rights had already sold around the world and a major movie deal had been struck. Just months later, Authority, the second volume, is here. For thirty years, the only human engagement with Area X has taken the form of a series of expeditions monitored by a secret agency called the Southern Reach. After the disastrous twelfth expedition chronicled in Annihilation, the Southern Reach is in disarray, and John Rodriguez, aka "Control," is the team's newly appointed head. From a series of interrogations, a cache of hidden notes, and hours of profoundly troubling video footage, the secrets of Area X begin to reveal themselves--and what they expose pushes Control to confront disturbing truths about both himself and the agency he's promised to serve. And the consequences will spread much further than that. The Southern Reach trilogy will conclude in fall 2014 with Acceptance"--Provided by publisher.
Author: Ari Galper
Publisher:
ISBN: 9781511518581
Category :
Languages : en
Pages : 128
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Book Description
"Ari Galper's Unlock The Game is the greatest sales breakthrough in the last 20 years." Brian Tracy, Founder of Brian Tracy International Stop selling, start creating trust. If you flick through the pages of typical sales books and sales training material, you will find a constant flow of sales messages like, "Focus on closing the sale", "Overcome objections", "Be relentless", "Accept rejection as a normal part of selling", "Use persuasion to get useful information about your prospects", and "Chase the sale". In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling - moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity. When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business. In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless. Ari Galper, The World's #1 Authority on Trust-Based Selling, and founder of Unlock The Game, the most successful trust-based selling approach adopted by thousands of business owners and sales consultants worldwide, has dramatically changed the way millions of sales transactions are made today. In his new book "Unlock The Sales Game", he directly challenges all the selling "rules" that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset -- along with his very powerful trust-based languaging -- that is taking the sales world by storm. Here's a sampling of what you'll discover: Seven Ways to Cut Loose from Old Sales Thinking How to Sales Call Using Your Right Brain - So You Can Make Selling Enjoyable and Productive Seven Steps to Selling Follow-Up Seven Ways to Stop Chasing Decision Makers How to Recognise and Diffuse Hidden Pressures in Selling The Surprising Truth About Selling - Three Selling Myths and Why They Hurt You No More Selling Scripts? Five Ways to Be Yourself Again You are welcome to access our FREE 10-Part Audio Seminar "Sales Secrets Even The Sales Guru's Don't Know!" at www.UnlockTheGame.com/GuruSecrets a $300 Value.
Author: Nathan Barry
Publisher:
ISBN: 9781612060910
Category :
Languages : en
Pages :
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Book Description
THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. In Authority, Nathan shows you: -How NOT to be a poor, starving author -How to establish a consistent writing habit -How to implement a successful marketing strategy -How to replace traditional publishing methods with methods that can earn far more, in far less time -How to position yourself as an AUTHORITY in your chosen field and enjoy benefits far beyond simply making money
Author: Keith Ferrazzi
Publisher: Currency
ISBN: 0525575669
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The #1 New York Times bestselling author of Never Eat Alone redefines collaboration with a radical new workplace operating system in which leadership no longer demands an office, an official title, or even a physical workplace. “An actionable methodology for any team to thrive during the decade of exponential change ahead.”—Peter H. Diamandis, founder of XPRIZE and Singularity University, bestselling co-author of Abundance, Bold, and The Future Is Faster Than You Think In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to “going higher together.” When external pressures are mounting, and employees are working from far-flung locations across the globe, says bestselling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies. But when we choose the bold new methodology of co-elevation as our operating model, we unlock the potential to boost productivity, deepen commitment and engagement, and create a level of trust, mutual accountability, and purpose that exceeds what could have been accomplished under the status quo. And you don’t need any formal authority to do it. You simply have to marshal a commitment to a shared mission and care about the success and development of others as much as you care about your own. Regardless of your title, position, or where or how you work, the ability to lead without authority is an essential workplace competency. Here, Ferrazzi draws on over a decade of research and over thirty years helping CEOs and senior leaders drive innovation and build high-performing teams to show how we can all turn our colleagues and partners into teammates and truly reboot the way we work together.
