Segmentation of the Mexican Tourism Market and the Ecotourist Profile PDF Download
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Author: Melly Carbajal
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are younger, compared to the average tourist, their spending on vacations is higher, they have a higher education, they are mostly single, have made several ecotourism trips in the past three years and are willing to travel more frequently in the future.
Author: Melly Carbajal
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are younger, compared to the average tourist, their spending on vacations is higher, they have a higher education, they are mostly single, have made several ecotourism trips in the past three years and are willing to travel more frequently in the future.
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ISBN:
Category : Mexico
Languages : en
Pages : 5
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Book Description
Author:
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 5
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Book Description
Author:
Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 5
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Book Description
Author: Hay Associates
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 104
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Book Description
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Publisher:
ISBN: 9781100145198
Category : Mexicans
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Mexicans
Languages : en
Pages : 10
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Book Description
Author: D. Berger
Publisher: Springer
ISBN: 1403982864
Category : History
Languages : en
Pages : 179
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Book Description
Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264266577
Category :
Languages : en
Pages : 178
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Book Description
The Mexico Tourism Policy Review provides an assessment of tourism-related policies, programmes and plans to support sustainable tourism development in Mexico. Policy recommendations focus on priority areas to help strengthen Mexico's tourism sector and take advantage of opportunities with ...
Author: Nadine Poser
Publisher: GRIN Verlag
ISBN: 3640205898
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
Seminar paper from the year 2008 in the subject Tourism, grade: A, The Emirates Academy (The Emirates Academy, Dubai), course: TOUR 301, 20 entries in the bibliography, language: English, abstract: Tourism industry has evolved to a leading economic factor for many countries. According to the World Tourism Organization, tourists are people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (UNWTO, 2007). The agency examined that there were over 846 million international tourist arrivals in 2006. The industry has become essential for many countries. Tourism generates different kinds of revenue that can contribute to the host country's welfare. Further, with the development of resorts, jobs are created in sectors directly or indirectly related to tourism such as transportation, accommodation and entertainment services. The following report investigates economic, environmental and socio-cultural impacts in Mexico caused by the tourism industry. Positive as well as negative influences will be investigated. Furthermore, the paper will have a special focus on Cancún, a mega resort built by a governmental agency within only a few years. Mexico accounts to the leading tourism destinations among developing countries. Despite its wonderful beaches and the different kinds of activities such as water sports, deep-sea fishing, diving Mexico offers a wide range of culture and history. Ancient Maya sites, for example Tulum or Chichen Itza being the most popular attraction with tourists.
