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Author: William L. Benoit
Publisher: Bloomsbury Publishing USA
ISBN: 0313003254
Category : Political Science
Languages : en
Pages : 252
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Book Description
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.
Author: William L. Benoit
Publisher: Bloomsbury Publishing USA
ISBN: 0313003254
Category : Political Science
Languages : en
Pages : 252
Get Book Here
Book Description
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.
Author: Rita McGrath
Publisher: Houghton Mifflin
ISBN: 0358022339
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can "see around corners"-that is, spot the disruptive inflection points developing before they hit-are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.
Author: Paul Riordan-Eva
Publisher: McGraw Hill Professional
ISBN: 0071593209
Category : Medical
Languages : en
Pages : 486
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Book Description
The classic reference covering the diagnosis and treatment of all major ophthalmic diseases, as well as neurological and systemic diseases causing visual disturbance-extensively revised and updated Features State-of-the-art coverage of diagnostic techniques and therapeutic interventions for the full range of ophthalmic disorders Chapters dedicated to ophthalmic therapeutics, neuro-ophthalmology, ocular disorders associated with systemic diseases, immunologic diseases of the eye, pediatrics, genetics, preventive ophthalmology and lasers The latest clinical perspectives on such topics as: Treatments for age-related macular degeneration, including anti-VEGF therapies Intraocular steroid injections for retinal diseases Immunomodulatory drugs Treatment of corneal infections Medical and surgical treatments for glaucoma Detailed appendices on visual standards, practical factors in illumination, rehabilitation of the visually handicapped, and special services available to the blind Latest references
Author: Nanci Bell
Publisher:
ISBN: 9780945856061
Category : Cognitive learning
Languages : en
Pages : 298
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Book Description
Author: C. R. Kitchin
Publisher: Springer Science & Business Media
ISBN: 1447106210
Category : Science
Languages : en
Pages : 188
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Book Description
This essential and highly-illustrated guide is for anyone taking their first steps in observational astronomy. It shows what you can expect to see, helping you get the most from your equipment. This unique book gives amateurs the guidance and assurance they need to become more proficient observers.
Author:
Publisher: Phaidon Press
ISBN: 9780714877723
Category : Juvenile Nonfiction
Languages : en
Pages : 216
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Book Description
A graphically stunning, comprehensive introduction to the constellations This artful and accessible introduction to constellations equips readers with the information they need to locate, name, and explain all 88 internationally recognized constellations. Each cluster of stars is featured alongside the "story" (mythological or historical) behind its naming, tips on how to find it, what times of year it is visible, and key stars and asterisms within its grouping. Complete with star maps and a glossary, this keepsake volume of visual reference and beauty is perfect for inquisitive young stargazers. Colors are brighter than they appear - printed in pure Pantones. Book jacket features foil stamping and laser-cut pinholes. Ages 7-10
Author: Jack J. Kanski
Publisher: Elsevier Health Sciences
ISBN: 0702055743
Category : Medical
Languages : en
Pages : 931
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Book Description
Kanski’s Clinical Ophthalmology: A Systematic Approach is the classic specialty text providing the perfect ophthalmology foundation for trainees through to experienced practitioners. The famous visually dynamic and succinct format enables easy comprehension and focused guidance in the diagnosis and management of ophthalmic disorders. Build the ultimate foundation in ophthalmology with this market-leading resource. Benefit from guidance on examination, imaging, and the recognition of systemic conditions associated with ocular disease. Completely revised by award-winning ophthalmic educator Brad Bowling, the eighth edition reflects the latest advances, making this an indispensable resource to enhance learning, aid exam preparation and guide clinical practice. Designed for rapid reference and efficient recall, the concise but comprehensive chapters use crisp targeted text, bulleted lists, tables, and visual aids to highlight salient points across all ophthalmology subspecialties. Features detailed updates on key evolving topics such as the spectrum of macular disease, with many new disorders added to this edition across a range of subspecialties. Increased emphasis on practical investigation and management. Includes 2,600 illustrations, images and artworks, with over 900 brand new for this edition, including ultra wide-field imaging, fundus autofluorescence, and high-resolution OCT. Consult this title on your favourite e-reader.
Author: Steve Brown
Publisher:
ISBN: 9780975530603
Category : Pets
Languages : en
Pages : 194
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Book Description
See Spot Live Longer combines the most recent nutritional science with easy-to-follow practical advice on how to help dogs live longer. Part One introduces the reader to a few of the many dogs and cats the authors have known whose lives have been transformed by fresh food diets. Part Two compares the radical difference between the natural diet of dogs, which includes a variety of high-protein raw foods, and the modern diet, which usually includes only high-carbohydrate, highly processed dry food. The authors discuss in detail the macronutrient (protein, carbohydrate, fat, water) and micronutrient (vitamins, minerals, antioxidants, enzymes) content of these diets, as well as the reasons that dogs can thrive on carrion and other high bacteria content foods. Part Three discusses the inevitable toxins and allergens in dry foods, especially those that use low quality grains, and how these substances may be major contributors to the cancer and allergy epidemic in dogs. Part Four shows the reader how easy it is to immediately help dogs live longer. The main emphasis is on how to improve the dog's diet, even using foods that would normally be thrown away. Also discussed are: avoidance of toxins (especially those close to the ground toxins that humans often don't see); the importance of proper exercise; and keeping dogs lean. The appendices provide detailed information about dry dog food recipes and costs, give advice on how to select dry food, discuss the question of missing hybrid vigor (and Steve's Charlee Bear? dogs), and explore possible origins of health problems.
Author: Jayson Greene
Publisher: Vintage
ISBN: 1524733547
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
“A gripping and beautiful book about the power of love in the face of unimaginable loss.” --Cheryl Strayed For readers of The Bright Hour and When Breath Becomes Air, a moving, transcendent memoir of loss and a stunning exploration of marriage in the wake of unimaginable grief. As the book opens: two-year-old Greta Greene is sitting with her grandmother on a park bench on the Upper West Side of Manhattan. A brick crumbles from a windowsill overhead, striking her unconscious, and she is immediately rushed to the hospital. But although it begins with this event and with the anguish Jayson and his wife, Stacy, confront in the wake of their daughter's trauma and the hours leading up to her death, Once More We Saw Stars quickly becomes a narrative that is as much about hope and healing as it is about grief and loss. Jayson recognizes, even in the midst of his ordeal, that there will be a life for him beyond it--that if only he can continue moving forward, from one moment to the next, he will survive what seems unsurvivable. With raw honesty, deep emotion, and exquisite tenderness, he captures both the fragility of life and absoluteness of death, and most important of all, the unconquerable power of love. This is an unforgettable memoir of courage and transformation--and a book that will change the way you look at the world.
Author: Kelsey Oseid
Publisher: Ten Speed Press
ISBN: 0399579540
Category : Nature
Languages : en
Pages : 162
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Book Description
A richly illustrated guide to the myths, histories, and science of the celestial bodies of our solar system, with stories and information about constellations, planets, comets, the northern lights, and more. Combining art, mythology, and science, What We See in the Stars gives readers a tour of the night sky through more than 100 magical pieces of original art, all accompanied by text that weaves related legends and lore with scientific facts. This beautifully packaged book covers the night sky's most brilliant features--such as the constellations, the moon, the bright stars, and the visible planets--as well as less familiar celestial phenomena like the outer planets, nebulae, and deep space. Adults seeking to recapture the magic of youthful stargazing, younger readers interested in learning about natural history and outer space, and those who appreciate beautiful, hand-painted art will all delight in this charming book.
