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Author: Andy Milligan
Publisher:
ISBN: 9781904879558
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Annotation Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.
Author: Andy Milligan
Publisher:
ISBN: 9781904879558
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Annotation Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.
Author: Anne Berube, Ph.D.
Publisher: Hay House, Inc
ISBN: 1401951155
Category : Body, Mind & Spirit
Languages : en
Pages : 257
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Book Description
A modern-day shaman reflects on her paradigm-shifting near-death experience, offering inspirational advice on how to live fully, richly, and authentically At the age of twenty-three, modern-day shaman and inspirational speaker Anne Bérubé’s life was interrupted by a near-fatal car accident and mystical experience. Trapped in the car, unable to breathe, she had a vision that forever realigned her life’s trajectory. The following years were marked by chronic pain, emotional turmoil, and malaise, through which her journey of introspection and personal transformation would eventually lead to profound insights around self-healing, inner peace, and soul-realization. In her inspirational memoir, Bérubé explores her journey of learning how to prioritize being and feeling in order to experience life richly, fully, and true to her soul’s calling. Bérubé opens her heart and her mind to the universe’s wisdom, providing guidance and comfort to those who feel at the precipice of change and awakening.
Author: Ron Ritchhart
Publisher: John Wiley & Sons
ISBN: 1118015010
Category : Education
Languages : en
Pages : 320
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Book Description
A proven program for enhancing students' thinking and comprehension abilities Visible Thinking is a research-based approach to teaching thinking, begun at Harvard's Project Zero, that develops students' thinking dispositions, while at the same time deepening their understanding of the topics they study. Rather than a set of fixed lessons, Visible Thinking is a varied collection of practices, including thinking routines?small sets of questions or a short sequence of steps?as well as the documentation of student thinking. Using this process thinking becomes visible as the students' different viewpoints are expressed, documented, discussed and reflected upon. Helps direct student thinking and structure classroom discussion Can be applied with students at all grade levels and in all content areas Includes easy-to-implement classroom strategies The book also comes with a DVD of video clips featuring Visible Thinking in practice in different classrooms.
Author: Nicholas Epley
Publisher: Vintage
ISBN: 030774356X
Category : Psychology
Languages : en
Pages : 274
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Book Description
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.
Author: Carl Safina
Publisher: Macmillan
ISBN: 0805098887
Category : Nature
Languages : en
Pages : 480
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Book Description
Hailed conservationist Carl Safina examines animal personhood as told through the inspired narrative portraits of elephants, wolves, and dolphins
Author: Sean Adams
Publisher: Chronicle Books
ISBN: 1648960286
Category : Design
Languages : en
Pages : 256
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Book Description
From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
Author: Ursula Newell Gestefeld
Publisher:
ISBN:
Category : Mental healing
Languages : en
Pages : 122
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Book Description
Author: Barbara Fredrickson
Publisher: Avery
ISBN: 1594630992
Category : Intimacy (Psychology)
Languages : en
Pages : 258
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Book Description
Positive emotions expert Barbara Fredrickson investigates the importance of love in improving mental and physical health. Using research from her lab, Fredrickson redefines love as micro moments of connection possible between all people, demonstrating that capacity for love can be measured and strengthened to improve health and longevity. She also presents practices that allow love to be unlocked, to generate compassion and self soothe.
Author: Keith Abraham
Publisher: John Wiley & Sons
ISBN: 0730369498
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Bring more energy to everything in your life. It Starts with Passion will help you ignite the purpose in your life, as well as in the lives of your colleagues, employees, and associates. In-depth research, practical concepts, inspirational stories, and clear visual models will show you how to find out what's meaningful to you and pursue it with passion. For three decades, Keith Abraham has been helping people around the world to harnass their passion, achieve their goals and focus on what's most important to bring the best out of themselves and their business. It's time to embark on a life of certainty, clarity and confidence and It Starts with Passion. Originally published in 2013, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series - aimed at helping readers acheive professional and personal success.
Author: Ellen Javernick
Publisher: Marshall Cavendish
ISBN: 9780761456865
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
"Text first published in 1990 by Children's Press, Inc."
