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Author: Robert Heath
Publisher: John Wiley & Sons
ISBN: 0470974885
Category : Psychology
Languages : en
Pages : 60
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Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Heath
Publisher: John Wiley & Sons
ISBN: 0470974885
Category : Psychology
Languages : en
Pages : 60
Get Book Here
Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Heath
Publisher: John Wiley & Sons
ISBN: 111996900X
Category : Psychology
Languages : en
Pages : 60
Get Book Here
Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
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Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Robert Heath
Publisher:
ISBN: 9781841160931
Category : Advertising
Languages : en
Pages : 124
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Book Description
Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Author: Julian Barnes
Publisher: Vintage
ISBN: 0307957330
Category : Fiction
Languages : en
Pages : 158
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Book Description
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.
Author: Allison Burnett
Publisher: Broadway
ISBN: 0767913337
Category : Fiction
Languages : en
Pages : 259
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Book Description
The unemployed, middle-aged, unattractive, troubled, and lonely gay narrator, B. K. Troop falls madly in lust with his attractive new neighbor, Christopher Ireland, an idealistic young would-be novelist reeling from a bitter divorce embarking on his own quest for a meaningful life, and sets out seduce him. Original.
Author: Leil Lowndes
Publisher: Citadel Press
ISBN: 9780806527932
Category : Self-Help
Languages : en
Pages : 274
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Book Description
Leil Lowndes offers a new way to look at male-female communication offering straightforward advice in a relaxed no-nonsense style on how to recognise and read the 26 most common female sex signals. Bestselling author and communications expert Leil Lowndes literally shows men what sex signals to look for with dozens of photos that illustrate women's non-verbal body language. Full of foolproof dating advice on everything from the best activity for a first date to how a guy should dress to impress, UNdercover Sex Signals can help even the most clueless men to dating success.
Author: Psi Research Institute
Publisher: Thompson Pub
ISBN: 9780976386223
Category : Body, Mind & Spirit
Languages : en
Pages : 84
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Book Description
Sexually attract beautiful women using the unlimited power of your own mind! Learn how to reach out and touch someone the psychic way. These easy to understand, simple techniques can be used on anyone at anytime and anywhere! Have gorgeous girls knocking on your door for dates and a whole lot more! Look for these other best selling titles: "How to Become a Porn Director: Making Amateur Adult Films", "Asian Dreams" "Dating for the Shy" and "Latin Lust".
Author: Maggie Nelson
Publisher: Wave Books
ISBN: 1933517646
Category : Literary Collections
Languages : en
Pages : 113
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Book Description
Suppose I were to begin by saying that I had fallen in love with a color . . . A lyrical, philosophical, and often explicit exploration of personal suffering and the limitations of vision and love, as refracted through the color blue. With Bluets, Maggie Nelson has entered the pantheon of brilliant lyric essayists. Maggie Nelson is the author of numerous books of poetry and nonfiction, including Something Bright, Then Holes (Soft Skull Press, 2007) and Women, the New York School, and Other True Abstractions (University of Iowa Press, 2007). She lives in Los Angeles and teaches at the California Institute of the Arts.
