Author: Ross Boardman
Publisher: eBookIt.com
ISBN: 1456610481
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
This book is about the business of being in the restaurant businesses. Most restaurants fail within the first three year. During tough times, many will not reach the first year. Nearly all the reasons they fail are down to a few areas that the owner neglects to find out about. If you want to get into the restaurant business and learn the key skills to keep you there, read on . . .
Author: Donovan Garett
Publisher: Donovan Garett Media Co.
ISBN:
Category : Cooking
Languages : en
Pages : 228
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Book Description
Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291726152
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For Restaurants Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info
Author: Charles D. Patton
Publisher: Xlibris Corporation
ISBN: 1465318127
Category : Reference
Languages : en
Pages : 244
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Book Description
“I like what you’ve done. Very Professional,” Perry Snyderman. “Timesharing is a complex business model and for someone that has little or no experience and wants to better understand the fundamentals, this book works well to fi ll many of the information gaps,” Bob Miller According to the American Resort Development Association (ARDA), the timeshare industry is a $10 billion per year business in the U.S. alone and supports 565,300 jobs. By my estimation, more than 50,000 of these jobs are people working directly in the industry. Until now, no book has been written for this group of people that explains the functioning of the timeshare business. This book is written for those who want to fully understand the timeshare business from the inside out or who are in the business and want to be promoted to management positions or are already managers and want to become better. This book begins with how strategies are developed by senior management, continues with many important operating practices and metrics and ends with a series of bonus secrets to help a timeshare company reach its optimum performance. This book explains many of the common terms used in the industry as well as providing high level models to help timeshare management put all the components of this complex business into proper perspective.
Author: Carl Orsbourn
Publisher:
ISBN: 9781645439486
Category :
Languages : en
Pages : 264
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Book Description
The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing. Delivering the Digital Restaurant explores the massive disruption facing American restaurants through first-hand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead. Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind.
Author: Shah Mohammed
Publisher: D-Cube Designs
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.
Author: Dr. Jagdish Pareek
Publisher: Rudra Publications
ISBN: 8196046952
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
A great deal of economic uncertainty and a lack of job security have urged people to understand the business environment better. It is easy to blame governments and lawmakers, but Dr. Jagdish Pareek in his book, The Secret of network marketing, asks people to change the state of affairs themselves. With network-marketing, one can establish a business network with other, similar-minded entrepreneurs. idea of network-marketing as a great way of creating alternate streams of passive income. Passive income, he says, is the income that keeps flowing in even when you're not working. He urges people to set up ventures that would allow them to avail the benefits of passive income. He says that this is possible with a good business model and dedicating enough effort in the early stages of the venture.
Author: Guy R. Powell
Publisher: Lulu.com
ISBN: 1483489191
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
Author: Gilbert Mizrahi
Publisher: Packt Publishing Ltd
ISBN: 1835088260
Category : Computers
Languages : en
Pages : 316
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Book Description
Enhance your writing with AI by mastering prompt engineering techniques and become an expert in developing and utilizing LLM prompts across applications Key Features Master prompt engineering techniques to harness AI's writing potential Discover diverse LLM applications for content creation and beyond Learn through practical examples, use cases, and hands-on guidance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionUnlocking the Secrets of Prompt Engineering is your key to mastering the art of AI-driven writing. This book propels you into the world of large language models (LLMs), empowering you to create and apply prompts effectively for diverse applications, from revolutionizing content creation and chatbots to coding assistance. Starting with the fundamentals of prompt engineering, this guide provides a solid foundation in LLM prompts, their components, and applications. Through practical examples and use cases, you'll discover how LLMs can be used for generating product descriptions, personalized emails, social media posts, and even creative writing projects like fiction and poetry. The book covers advanced use cases such as creating and promoting podcasts, integrating LLMs with other tools, and using AI for chatbot development. But that’s not all. You'll also delve into the ethical considerations, best practices, and limitations of using LLM prompts as you experiment and optimize your approach for best results. By the end of this book, you'll have unlocked the full potential of AI in writing and content creation to generate ideas, overcome writer's block, boost productivity, and improve communication skills.What you will learn Explore the different types of prompts, their strengths, and weaknesses Understand the AI agent's knowledge and mental model Enhance your creative writing with AI insights for fiction and poetry Develop advanced skills in AI chatbot creation and deployment Discover how AI will transform industries such as education, legal, and others Integrate LLMs with various tools to boost productivity Understand AI ethics and best practices, and navigate limitations effectively Experiment and optimize AI techniques for best results Who this book is for This book is for a wide audience, including writers, marketing and business professionals, researchers, students, tech enthusiasts, and creative individuals. Anyone looking for strategies and examples for using AI co-writing tools like ChatGPT effectively in domains such as content creation, drafting emails, and inspiring artistic works, will find this book especially useful. If you are interested in AI, NLP, and innovative software for personal or professional use, this is the book for you.
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
