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Author: Naomi Henderson
Publisher:
ISBN: 9780983673903
Category :
Languages : en
Pages : 389
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Book Description
What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Author: Naomi Henderson
Publisher:
ISBN: 9780983673903
Category :
Languages : en
Pages : 389
Get Book Here
Book Description
What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Author: Naomi Henderson
Publisher:
ISBN: 9780983673927
Category :
Languages : en
Pages :
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Book Description
This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.
Author: Naomi Henderson
Publisher: eBook Partnership
ISBN: 0983673934
Category : Consumers
Languages : en
Pages : 466
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Book Description
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Author: Kate Murphy
Publisher: Celadon Books
ISBN: 1250297206
Category : Psychology
Languages : en
Pages : 304
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Book Description
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Author: Lonna Rae Atkeson
Publisher: Oxford University Press
ISBN: 0190213302
Category : Political Science
Languages : en
Pages : 673
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Book Description
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
ISBN: 1523090227
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author: Jean Bystedt
Publisher: Paramount Market Publishing
ISBN: 9780972529013
Category : Social Science
Languages : en
Pages : 143
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Book Description
Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This is not a book for beginning moderators, but one that will enhance and broaden the work of those who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.
Author: George Collison
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 244
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Book Description
Instructors new to the online teaching and training environment, as well as experienced online educators, will discover the groundbreaking skills and techniques needed to be a successful online instructor. Discover how to effectively facilitate dialogue and build a community of learners as well as hurdle common roadblocks. Learn how to create a learning community where the instructor moves from center stage to a collaborative learning environment.
Author: Mark Goulston
Publisher: AMACOM
ISBN: 081443648X
Category : Self-Help
Languages : en
Pages : 272
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Book Description
Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.
Author: John Resig
Publisher: Manning
ISBN: 9781933988696
Category : Computers
Languages : en
Pages : 0
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Book Description
Summary Secrets of the Javascript Ninja takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. Written for JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up. About this Book You can't always attack software head-on. Sometimes youcome at it sideways or sneak up from behind. You need tomaster an arsenal of tools and know every stealthy trick.You have to be a ninja. Secrets of the JavaScript Ninja leads you down the pathway toJavaScript enlightenment. This unique book starts with keyconcepts, like the relationships between functions, objects, andclosures, taught from the master's perspective. You'll grow fromapprentice to ninja as you soak up fresh insights on the techniquesyou use every day and discover features and capabilities you neverknew about. When you reach the final chapters, you'll be ready tocode brilliant JavaScript applications and maybe even write yourown libraries and frameworks. You don't have to be a ninja to read this book—just be willing tobecome one. Are you ready? Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Functions, objects, closures, regular expressions, and more Seeing applications and libraries from the right perspective Dealing with the complexities of cross-browser development Modern JavaScript design About the Authors John Resig is an acknowledged JavaScript authority and the creatorof the jQuery library. Bear Bibeault is a web developer and coauthorof Ajax in Practice, Prototype and Scriptaculous in Action, and jQueryin Action from Manning. Table of Contents PART 1 PREPARING FOR TRAINING Enter the ninja Arming with testing and debugging PART 2 APPRENTICE TRAINING Functions are fundamental Wielding functions Closing in on closures Object-orientation with prototypes Wrangling regular expressions Taming threads and timers PART 3 NINJA TRAINING Ninja alchemy: runtime code evaluation With statements Developing cross-browser strategies Cutting through attributes, properties, and CSS PART 4 MASTER TRAINING Surviving events Manipulating the DOM CSS selector engines
