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Author: Naomi Henderson
Publisher:
ISBN: 9780983673903
Category :
Languages : en
Pages : 389
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Book Description
What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Author: Naomi Henderson
Publisher:
ISBN: 9780983673903
Category :
Languages : en
Pages : 389
Get Book Here
Book Description
What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Author: Naomi Henderson
Publisher: eBook Partnership
ISBN: 0983673934
Category : Consumers
Languages : en
Pages : 466
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Book Description
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Author: Naomi Henderson
Publisher:
ISBN: 9780983673927
Category :
Languages : en
Pages :
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Book Description
This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.
Author: Charles Freeman Biddlecom
Publisher: Paramount Books
ISBN: 9780983043676
Category : History
Languages : en
Pages : 275
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Book Description
Among the piles of obsolete farm and household implements, haystacks, dust, and debris abandoned in her historic barn, Katie Aldridge discovered a box containing the Civil War letters of Charles Freeman Biddlecom. Painstakingly transcribing and lightly editing more than 100 letters written by the soldier to his wife during his service, Ms. Aldridge resurrected the voice of the Civil War combat soldier. The tone and character of "Charlie's" detailed accounts of the war compelled Ms. Aldridge to find out more.From letters written throughout Grant's Overland Campaign and the Richmond-Petersburg Campaign, the reader gains an insider's view of the war: fear, hunger, sickness, longing, and concern for those left behind as well as detailed insights about the political climate. Writing from the perspective shaped in an Upstate New York community closely linked to the abolitionist cause, woman's suffrage, and the Quaker philosophy, the reader will learn how Charlie's background shaped his actions and view of the war.
Author: Roger A. Straus, Ph.D.
Publisher: PMP
ISBN: 9781941688663
Category : Focus groups
Languages : en
Pages : 232
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Book Description
In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? When?, and How?. In addition to discussing each of these critical questions, he offers scores of useful best-practice tips that you can put to use immediately. You'll also find valuable advice for integrating qualitative and quantitative research and for choosing the best approach to your research project, with extensive discussion points weighing the benefits of in-person groups and interviews vs. on-line, synchronous and asynchronous methods. Recommended for professionals in market research, product development, government, sociological practice and public policy research, especially for those who might be new to the discipline.
Author: Robert W. Kahle
Publisher: Paramount Market Publishing
ISBN: 9780978660215
Category : Social Science
Languages : en
Pages : 150
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Book Description
Author: Kate Murphy
Publisher: Celadon Books
ISBN: 1250297206
Category : Psychology
Languages : en
Pages : 304
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Book Description
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Author: Jim Tincher
Publisher: PMP
ISBN: 9781941688649
Category :
Languages : en
Pages : 188
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Book Description
Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.
Author: Pamela N. Danziger
Publisher:
ISBN: 9781941688410
Category : Marketing
Languages : en
Pages : 190
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Book Description
Author: John Resig
Publisher: Manning
ISBN: 9781933988696
Category : Computers
Languages : en
Pages : 0
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Book Description
Summary Secrets of the Javascript Ninja takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. Written for JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up. About this Book You can't always attack software head-on. Sometimes youcome at it sideways or sneak up from behind. You need tomaster an arsenal of tools and know every stealthy trick.You have to be a ninja. Secrets of the JavaScript Ninja leads you down the pathway toJavaScript enlightenment. This unique book starts with keyconcepts, like the relationships between functions, objects, andclosures, taught from the master's perspective. You'll grow fromapprentice to ninja as you soak up fresh insights on the techniquesyou use every day and discover features and capabilities you neverknew about. When you reach the final chapters, you'll be ready tocode brilliant JavaScript applications and maybe even write yourown libraries and frameworks. You don't have to be a ninja to read this book—just be willing tobecome one. Are you ready? Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Functions, objects, closures, regular expressions, and more Seeing applications and libraries from the right perspective Dealing with the complexities of cross-browser development Modern JavaScript design About the Authors John Resig is an acknowledged JavaScript authority and the creatorof the jQuery library. Bear Bibeault is a web developer and coauthorof Ajax in Practice, Prototype and Scriptaculous in Action, and jQueryin Action from Manning. Table of Contents PART 1 PREPARING FOR TRAINING Enter the ninja Arming with testing and debugging PART 2 APPRENTICE TRAINING Functions are fundamental Wielding functions Closing in on closures Object-orientation with prototypes Wrangling regular expressions Taming threads and timers PART 3 NINJA TRAINING Ninja alchemy: runtime code evaluation With statements Developing cross-browser strategies Cutting through attributes, properties, and CSS PART 4 MASTER TRAINING Surviving events Manipulating the DOM CSS selector engines
