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Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Author: Chet Hosmer
Publisher: Elsevier
ISBN: 0124186831
Category : Computers
Languages : en
Pages : 347
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Book Description
Python Forensics provides many never-before-published proven forensic modules, libraries, and solutions that can be used right out of the box. In addition, detailed instruction and documentation provided with the code samples will allow even novice Python programmers to add their own unique twists or use the models presented to build new solutions. Rapid development of new cybercrime investigation tools is an essential ingredient in virtually every case and environment. Whether you are performing post-mortem investigation, executing live triage, extracting evidence from mobile devices or cloud services, or you are collecting and processing evidence from a network, Python forensic implementations can fill in the gaps. Drawing upon years of practical experience and using numerous examples and illustrative code samples, author Chet Hosmer discusses how to: - Develop new forensic solutions independent of large vendor software release schedules - Participate in an open-source workbench that facilitates direct involvement in the design and implementation of new methods that augment or replace existing tools - Advance your career by creating new solutions along with the construction of cutting-edge automation solutions to solve old problems - Provides hands-on tools, code samples, and detailed instruction and documentation that can be put to use immediately - Discusses how to create a Python forensics workbench - Covers effective forensic searching and indexing using Python - Shows how to use Python to examine mobile device operating systems: iOS, Android, and Windows 8 - Presents complete coverage of how to use Python scripts for network investigation
Author: James Herzog
Publisher: Routledge
ISBN: 1134897057
Category : Psychology
Languages : en
Pages : 283
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Book Description
James M. Herzog's Father Hunger: Explorations with Adults and Children will quickly take its place both as a landmark contribution to developmental psychology and as an enduring classic in the clinical literature of psychoanalysis. We live in an era when a great many children grow up without a father, or, worse still, with fathers who traumatically abuse them. Yet, society continues to ignore the emotional price that children pay, and often continue to pay throughout their lives, for this tragic state of affairs. Father Hunger will change this situation. First drawn to his topic by observing the recurring nightmares of clinic-referred children of newly separated parents - nightmares in which the children's fear of their own aggression was coupled with desperate wishes for their fathers' return - Herzog went on to spend more than two decades exploring the role of the father in a variety of naturalistic settings. He discovered that the characteristically intense manner in which fathers engaged their children provided an experience of contained excitement that served as a necessary scaffolding to the children's emerging sense of self and as a potential buffer against future trauma. A brilliant observer and remarkably gifted, caring clinician, Herzog remains true to the ambiguities and multiple leves of meaning that arise in therapeutic encounters with real people. He consistently locates his therapeutic strategies and clinical discoveries within a sophisticated observational framework, thus making his formulations about father hunger and its remediation of immediate value to scientific researchers. A model of humane psychoanalytic exploration in response to a deepening social problem, Father Hunger is a clinical document destined to raise public consciousness and help shape social policy. And in the extraordinary stories of therapeutic struggle and restoration that emerge from its pages, it is a stunning testament to the resiliency of the human spirit.
Author: Crow
Publisher: Author House
ISBN: 1463405081
Category : Poetry
Languages : en
Pages : 125
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Book Description
Living to see another day means nothing if you did not learn to avoid yesterdays mistakes. Crow The Search for Substance questions the direction of our lives and our motivations. We find that our challenges and opportunities to inspire and to be inspired are limited based on our skewed view of the world. For these reasons, we are on an endless journey in which faith, failure, and incite detour or determine the impact of our presence. The ability to define and catalogue our experiences may grant us enough space to live in our success and build a bridge from who we are to who we want to be. Our flaws create our character and since real life comes with no scripts, the ability to improvise helps us to survive. The moment we identify what we consider substance, then the when, how and why we search will forever provide us with answers. It is true that we often create goals based on the things we want to possess in life. Somehow during this process, we find purpose and the adventure solidifies the amount of time we have invested in our own growth. This discovery of who we are and who we can become remains priceless and the true value of failing is found in how we respond. These poems examine how we respond.
Author: Oliver Linton
Publisher: Lulu.com
ISBN: 1291386971
Category : Science
Languages : en
Pages : 209
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Book Description
This book attempts to explain the central mysteries of Quantum Theory in a simple way without pulling any punches. A novel interpretation of that theory is suggested which provides insights into the nature of reality and which may point the way forward towards an eventual understanding of the nature of human consciousness.
Author: Hannah Samuel
Publisher: Maruki Books
ISBN: 1877449989
Category : Corporate image
Languages : en
Pages : 135
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Book Description
Reputation branding can help you create deeper, moremeaningful and more profitable relationship and grow yourbusiness without spending a cent. In this insightfulbook, Hannah Samuel reveals why reputation, trust andintegrity are essential to creating and maintaining asustainable competitive advantage, and how branding hasbecome the new ......
Author: Paul Chaney
Publisher: John Wiley & Sons
ISBN: 0470538457
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Author: Stefan Weitz
Publisher: Routledge
ISBN: 1351860879
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Search is as old as language. We've always needed to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse indices in more modern times. Then digital happened. Besides having profound societal impacts, it also made the act of searching almost impossibly complex for both engines and searchers. Information isn't just words; it is pictures, videos, thoughts tagged with geocode data, routes, physical world data, and, increasingly, the machines themselves reporting their condition and listening to others'. Search: How the Data Explosion Makes Us Smarter holds up a mirror to our time to see if search can keep up. Author Stefan Weitz explores the idea of access to help readers understand how we are inventing new ways to search and access data through devices in more places and with more capabilities. We are at the cusp of imbuing our generation with superpowers, but only if we fundamentally rethink what search is, how people can use it, and what we should demand of it. "Search: How The Data Explosion Makes Us Smarter" is the first title from GreenHouse Collection. Created by the founders of Insight Labs, the world's first philanthropic think tank, GreenHouse Collection features books that encourage deeper exploration and inquiry to inform new models for social good.
Author: Mitch Joel
Publisher: Business Plus
ISBN: 0446558141
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free. Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone?
Author: Venkatesh Shankar
Publisher: Edward Elgar Publishing
ISBN: 1781005222
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
