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Author: George Meghabghab
Publisher: Springer Science & Business Media
ISBN: 3540774688
Category : Computers
Languages : en
Pages : 284
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Book Description
This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.
Author: George Meghabghab
Publisher: Springer Science & Business Media
ISBN: 3540774688
Category : Computers
Languages : en
Pages : 284
Get Book Here
Book Description
This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.
Author: George Meghabghab
Publisher: Springer
ISBN: 9783540848783
Category : Computers
Languages : en
Pages : 270
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Book Description
This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.
Author: Rajat K. De
Publisher: Springer Science & Business Media
ISBN: 3540770453
Category : Computers
Languages : en
Pages : 693
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Book Description
This book constitutes the refereed proceedings of the Second International Conference on Pattern Recognition and Machine Intelligence, PReMI 2007, held in Kolkata, India in December 2007. The 82 revised papers presented were carefully reviewed and selected from 241 submissions. The papers are organized in topical sections on pattern recognition, image analysis, soft computing and applications, data mining and knowledge discovery, bioinformatics, signal and speech processing, document analysis and text mining, biometrics, and video analysis.
Author: Jorge Serrano-Cobos
Publisher: Editorial UOC
ISBN: 8490649626
Category : Computers
Languages : en
Pages : 109
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Book Description
El reto de ser encontrados por los buscadores como Google puede ser pequeño o grande, pero todo profesional de la web hoy día necesita entender de optimización y posicionamiento en buscadores, y conocer unas técnicas mínimas para desarrollar una estrategia estable a largo plazo, solo o coordinado con otros profesionales.Este libro trata de poner a un gestor de contenidos en el buen camino para iniciarse en el arte y la ciencia del SEO, no importa el presupuesto, sin miedo a los cambios del buscador. Hay muchos factores en el SEO, pero la combinación correcta la pondrá el lector.
Author: Kokula Krishna Hari K
Publisher: TECHNO FORUM R&D CENTRE
ISBN: 8192057585
Category :
Languages : en
Pages : 235
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426
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Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: A. Karim Feroz
Publisher: Taylor & Francis
ISBN: 1003821782
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Author: Damianos P. Sakas
Publisher: Springer Nature
ISBN: 3030570657
Category : Mathematics
Languages : en
Pages : 523
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Book Description
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
Author: Bernard J. Jansen
Publisher: Morgan & Claypool Publishers
ISBN: 1598298518
Category : Computers
Languages : en
Pages : 117
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Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Author: Stan Matwin
Publisher: Springer
ISBN: 3319187813
Category : Technology & Engineering
Languages : en
Pages : 404
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Book Description
This volume contains nineteen research papers belonging to the areas of computational statistics, data mining, and their applications. Those papers, all written specifically for this volume, are their authors’ contributions to honour and celebrate Professor Jacek Koronacki on the occcasion of his 70th birthday. The book’s related and often interconnected topics, represent Jacek Koronacki’s research interests and their evolution. They also clearly indicate how close the areas of computational statistics and data mining are.
