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Author: Shari Thurow
Publisher: New Riders
ISBN: 9780735712560
Category : Computers
Languages : en
Pages : 322
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Book Description
Topics covered in this book include : how to write search engine friendly sales copy ; search engine friendly design solutions ; how to increase your web site's popularity ; solutions for dynamic web sites ; and submission guidelines.
Author: Shari Thurow
Publisher: New Riders
ISBN: 9780735712560
Category : Computers
Languages : en
Pages : 322
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Book Description
Topics covered in this book include : how to write search engine friendly sales copy ; search engine friendly design solutions ; how to increase your web site's popularity ; solutions for dynamic web sites ; and submission guidelines.
Author: Shari Thurow
Publisher: New Riders
ISBN: 0132704986
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Melius Weideman
Publisher: Elsevier
ISBN: 1780631790
Category : Computers
Languages : en
Pages : 245
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Book Description
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. - Written by a well-respected academic and practitioner in the field of search engines - Provides practical and real-world guidance for real-world situations - Based on actual research in the field, which is often used to confirm or refute beliefs in the industry
Author: Rafiq Elmansy
Publisher: John Wiley & Sons
ISBN: 1118470664
Category : Computers
Languages : en
Pages : 320
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Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495383
Category : Business & Economics
Languages : en
Pages : 771
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Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Author: Fredrick Marckini
Publisher: Wordware Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 580
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Book Description
"Maximizing Search Engine Rankings" uniquely blends both marketing skills with technical code for web masters wanting to increase the traffic to a Web site. CD-ROM includes a gold trial version of WebPosition, search engine ranking templates, preoptimized top-ranking doorway page templates, and Yahoo letter request change in description and rankings.
Author: Witold Abramowicz
Publisher: Springer
ISBN: 3319394266
Category : Computers
Languages : en
Pages : 453
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Book Description
This book contains the refereed proceedings of the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The BIS conference series follows trends in academia and business research; thus the theme of the BIS 2016 conference was Smart Business Ecosystems". This recognizes that no business is an island and competition is increasingly taking place between business networks and no longer between individual companies. A variety of aspects is relevant for designing and understanding smart business ecosystems. They reach from new business models, value chains and processes to all aspects of analytical, social and enterprise applications and platforms as well as cyber-physical infrastructures. The 33 full and 1 short papers were carefully reviewed and selected from 87 submissions. They are grouped into sections on ecosystems; big and smart data; smart infrastructures; process management; business and enterprise modeling; service science; social media; and applications.
Author: Catherine Seda
Publisher: New Riders
ISBN: 9780735713994
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
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