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Search Analytics for Your Site

Search Analytics for Your Site PDF Author: Louis Rosenfeld
Publisher: Rosenfeld Media
ISBN: 1933820047
Category : Computers
Languages : en
Pages : 372

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Book Description
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.