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Author: Brent Chaters
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302653
Category : Computers
Languages : en
Pages : 401
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Book Description
Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.
Author: Louis Rosenfeld
Publisher: Rosenfeld Media
ISBN: 1933820047
Category : Computers
Languages : en
Pages : 372
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Book Description
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Author: Brent Chaters
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302653
Category : Computers
Languages : en
Pages : 401
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Book Description
Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.
Author: Vidya Subramanian
Publisher: Adobe Press
ISBN: 0133416186
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Author: Stefanos Vrochidis
Publisher: John Wiley & Sons
ISBN: 1119376971
Category : Technology & Engineering
Languages : en
Pages : 372
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Book Description
A timely overview of cutting edge technologies for multimedia retrieval with a special emphasis on scalability The amount of multimedia data available every day is enormous and is growing at an exponential rate, creating a great need for new and more efficient approaches for large scale multimedia search. This book addresses that need, covering the area of multimedia retrieval and placing a special emphasis on scalability. It reports the recent works in large scale multimedia search, including research methods and applications, and is structured so that readers with basic knowledge can grasp the core message while still allowing experts and specialists to drill further down into the analytical sections. Big Data Analytics for Large-Scale Multimedia Search covers: representation learning, concept and event-based video search in large collections; big data multimedia mining, large scale video understanding, big multimedia data fusion, large-scale social multimedia analysis, privacy and audiovisual content, data storage and management for big multimedia, large scale multimedia search, multimedia tagging using deep learning, interactive interfaces for big multimedia and medical decision support applications using large multimodal data. Addresses the area of multimedia retrieval and pays close attention to the issue of scalability Presents problem driven techniques with solutions that are demonstrated through realistic case studies and user scenarios Includes tables, illustrations, and figures Offers a Wiley-hosted BCS that features links to open source algorithms, data sets and tools Big Data Analytics for Large-Scale Multimedia Search is an excellent book for academics, industrial researchers, and developers interested in big multimedia data search retrieval. It will also appeal to consultants in computer science problems and professionals in the multimedia industry.
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN:
Category : Computers
Languages : en
Pages : 403
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Book Description
In "The Future of Search Engines," I continue the investigation I began in my previous work, "The Search Engine Revolution," providing a detailed forecast of what lies ahead. In this book, I explore how search engines will evolve in the future, drawing on my track record of predicting technological advancements. My predictions are not just guesses; they're based on current trends and supported by real-world evidence that has consistently proven accurate. For example, I warned last year about the risks of relying too heavily on AI-generated content for SEO and digital marketing, a caution that has been validated by subsequent updates to Google's algorithms favoring human-generated content. Picture a fleet of sleek, voice-controlled search drones elegantly maneuvering through the physical world, ready to quickly gather information and respond to user queries with remarkable efficiency. This isn't just a fantasy; it's a compelling vision of where search technology is headed. These search drones represent a significant shift, seamlessly connecting the digital world with physical reality. Imagine strolling through a bustling city, curious about the history of a famous landmark. With a simple voice command, a nearby drone swoops in, providing a wealth of information instantly. From historical facts to real-time updates, these drones redefine how we access information about our surroundings, essentially turning the world into a readily available database of knowledge. It's important to note that by "drones," I mean smaller, drone-like devices, not the larger drones commonly used today. But why limit our search endeavors to Earth? The future of exploration reaches far beyond our planet. There's speculation about search networks expanding into space, allowing us to explore the mysteries of distant galaxies. As humanity's desire for discovery drives us toward the stars, these networks have the potential to unravel the universe's secrets. Imagine a future where communication with extraterrestrial beings is possible, enabling the exchange of knowledge across vast cosmic distances. I delve into this concept further in my books "The Cosmos" and "Searching for Aliens on Earth and in the Cosmos." While some contemporary scientists may argue for humanity's uniqueness in the universe, the future could offer a different perspective. Remember how Galileo's support for the heliocentric model challenged the prevailing belief in a geocentric universe, leading to his condemnation by the Inquisition. It serves as a reminder that anything is possible. This exciting prospect sparks our imagination and fuels our unending quest for knowledge. At the core of these visionary concepts lies an unwavering commitment to progress. Technological advancements continue to dazzle, offering increasingly sophisticated tools for information retrieval. From AI-powered computing to advanced data analysis, our arsenal of search capabilities has never been more potent. Yet, perhaps the most remarkable aspect of this technological revolution is its inherent simplicity. Gone are the days of cumbersome search engines and endless scrolling; searching becomes intuitive and seamless, seamlessly woven into the fabric of our daily lives. Looking forward, one thing remains abundantly clear: the boundless potential of search technology knows no bounds. It's a journey fueled by innovation, curiosity, and an unwavering determination to unearth answers. So, as we venture forth into uncharted territory, let's embrace the notion that this is just the beginning. With each groundbreaking idea and monumental stride, we edge closer to a future where finding answers is as effortless as posing a question. I hope you enjoy reading this book.
Author: Martin White
Publisher: "O'Reilly Media, Inc."
ISBN: 1449330444
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Is your organization rapidly accumulating more information than you know how to manage? This book helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees. Learn why it's vital to have a dedicated staff manage your search technology and support your users. In one survey, 93% of executives said their organization is losing revenue because they're not fully able to use the information they collect. With this book, business managers, IT managers, and information professionals can maximize the value of corporate information and data assets. Use 12 critical factors to gauge your organization's search needs Learn how to make a business case for search Research your user requirements and evaluate your current search solution Create a support team with technical skills and organizational knowledge to manage your solution Set quality guidelines for organizational content and metadata Get an overview of open source and commercial search technology Choose an application based on your requirements, not for its features Make mobile and location-independent search part of your solution
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 0470920629
Category : Computers
Languages : en
Pages : 340
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Book Description
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Author: Wei-Dong (Jackie) Zhu
Publisher: IBM Redbooks
ISBN: 0738439428
Category : Computers
Languages : en
Pages : 598
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Book Description
IBM® WatsonTM Content Analytics (Content Analytics) Version 3.0 (formerly known as IBM Content Analytics with Enterprise Search (ICAwES)) helps you to unlock the value of unstructured content to gain new actionable business insight and provides the enterprise search capability all in one product. Content Analytics comes with a set of tools and a robust user interface to empower you to better identify new revenue opportunities, improve customer satisfaction, detect problems early, and improve products, services, and offerings. To help you gain the most benefits from your unstructured content, this IBM Redbooks® publication provides in-depth information about the features and capabilities of Content Analytics, how the content analytics works, and how to perform effective and efficient content analytics on your content to discover actionable business insights. This book covers key concepts in content analytics, such as facets, frequency, deviation, correlation, trend, and sentimental analysis. It describes the content analytics miner, and guides you on performing content analytics using views, dictionary lookup, and customization. The book also covers using IBM Content Analytics Studio for domain-specific content analytics, integrating with IBM Content Classification to get categories and new metadata, and interfacing with IBM Cognos® Business Intelligence (BI) to add values in BI reporting and analysis, and customizing the content analytics miner with APIs. In addition, the book describes how to use the enterprise search capability for the discovery and retrieval of documents using various query and visual navigation techniques, and customization of crawling, parsing, indexing, and runtime search to improve search results. The target audience of this book is decision makers, business users, and IT architects and specialists who want to understand and analyze their enterprise content to improve and enhance their business operations. It is also intended as a technical how-to guide for use with the online IBM Knowledge Center for configuring and performing content analytics and enterprise search with Content Analytics.
Author: Randy Williams
Publisher: Microsoft Press
ISBN: 0735675392
Category : Computers
Languages : en
Pages : 1377
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Book Description
Conquer Microsoft SharePoint 2013 administration--from the inside out! Dive into SharePoint 2013 administration--and really put your systems expertise to work! This supremely organized reference packs hundreds of timesaving solutions, troubleshooting tips, and workarounds. Discover how the experts deploy, configure, and manage SharePoint--and challenge yourself to new levels of mastery. Automate the installation and configuration of SharePoint 2013 Effectively manage SharePoint apps and custom solutions Optimize farms, web apps, content databases, and site collections Use methods to help users attain productive search experiences Configure business intelligence features in SharePoint 2013 Dive deep into SharePoint security practices and architecture Add SharePoint Online to your existing SharePoint environment Manage User Profiles and the SharePoint social experience Monitor and troubleshoot SharePoint with insider tips For Intermediate to Advanced IT Professionals
Author: Vlad Catrinescu
Publisher: Apress
ISBN: 1484219996
Category : Computers
Languages : en
Pages : 403
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Book Description
Learn how to install, configure, and maintain the latest release of Microsoft’s popular SharePoint Server, SharePoint 2016. This latest version brings with it many changes for IT professionals. With this book you will learn how to create an efficient and stable SharePoint environment for your organization. What You’ll Learn Install SharePoint Server 2016, both using the user interface provided by Microsoft, and by using PowerShell Understand your authentication options and associated security considerations Deploy add-ins, either from the store, or from your own custom app catalog Configure Search Service Application using either the provided UI or PowerShell Configure business intelligence components such as Excel Services, SQL Server Reporting Services, and PowerPivot Migrate to SharePoint Server 2016 from either SharePoint Server 2010 or 2013 Understand approaches to high availability, disaster recovery, patching, and ways to monitor and maintain your SharePoint 2016 deployment once it’s up and running Who This Book Is For Anyone tasked with installing, configuring, and maintaining SharePoint Server 2016 in their organization. This book assumes some working knowledge of a previous release of SharePoint Server, such as SharePoint 2010 or SharePoint 2013
