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Author: Ian Collard
Publisher: Amberley Publishing Limited
ISBN: 1445693054
Category : Transportation
Languages : en
Pages : 168
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Book Description
A lavishly illustrated look at this much-missed company. Ian Collard tells the fascinating story of this unique shipping company.
Author: Ian Collard
Publisher: Amberley Publishing Limited
ISBN: 1445693054
Category : Transportation
Languages : en
Pages : 168
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Book Description
A lavishly illustrated look at this much-missed company. Ian Collard tells the fascinating story of this unique shipping company.
Author: Ian Collard
Publisher: Amberley Publishing Limited
ISBN: 1398109495
Category : Transportation
Languages : en
Pages : 165
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Book Description
With many rare and previously unpublished images this book celebrates the famous ferry operator Stena Line.
Author: Phil Harris
Publisher: SAGE
ISBN: 1412932343
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world′s largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world′s most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
Author: Richard Teare
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Examines how 12 hospitality organizations, from a school meal service to Forte Plc manage strategically important projects. Divided into sections on business planning, systems design and training and development, it covers issues relating to the planning, implementation and evaluation of projects.
Author: Ailbhe Murphy
Publisher: Bloomsbury Publishing
ISBN: 1526503123
Category : Law
Languages : en
Pages : 1592
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Book Description
This practical guide to Irish employment law brings together the knowledge and expertise of Ireland's leading employment, tax and pensions law practitioners. In-depth and accessible, it gives a comprehensive and clear review of all aspects of employment and labour law. This is the second edition of Employment Law, which has been newly updated and revised to include the extensive changes to the law, including in relation to the workings of the Workplace Relations Commission, and new chapters on whistle blowing, health and safety, mediation, agency workers, restraint of trade and injunctions. These build on the book's established chapters on the wide ranging facets of employment law, such as the employment relationship, Immigration and cross-border issues, and trade unions and industrial relations. Ideal for legal practitioners, employers and human resource specialists: with a copy on your bookshelf, accurate, detailed information on the law on all aspects of employment and labour law will always be close to hand. Your firm and clients will benefit from the technical pointers, tips and know-how to ensure complete legal compliance. Whatever you need on employment and industrial relations law, you'll find it within the pages of Employment Law. Keeps your firm right up-to-date on the latest issues and developments.
Author:
Publisher:
ISBN:
Category : Docks
Languages : en
Pages : 384
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Book Description
Author: John May
Publisher: Overview Press Ltd
ISBN: 9780954720605
Category :
Languages : en
Pages : 236
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Book Description
Author: Justin Merrigan
Publisher: Amberley Publishing Limited
ISBN: 144562351X
Category : Transportation
Languages : en
Pages : 178
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Book Description
This fascinating story of the Port of Holyhead from its earliest beginnings to the present day.
Author: Vincent Power
Publisher: Taylor & Francis
ISBN: 1317234111
Category : Law
Languages : en
Pages : 1996
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Book Description
A previous winner of the Comité Maritime International’s Albert Lilar Prize for the best shipping law book worldwide, EU Shipping Law is the foremost reference work for professionals in this area. This third edition has been completely revised to include developments in the competition/antitrust regime, new safety and environmental rules, and rules governing security and ports. It includes detailed commentary and analysis of almost every aspect of EU law as it affects shipping.
Author: Great Britain. Monopolies and Mergers Commission
Publisher:
ISBN:
Category : English Channel
Languages : en
Pages : 132
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Book Description
