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Author: Clive Humby
Publisher: Kogan Page Publishers
ISBN: 0749460121
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Author: Clive Humby
Publisher: Kogan Page Publishers
ISBN: 0749460121
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Author: Gary D. Gerson
Publisher: Lulu.com
ISBN: 0615244572
Category : Sports & Recreation
Languages : en
Pages : 209
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Book Description
Gary Gerson led an uneventful life growing up Jewish in East Tennessee. This changed when he decided to walk onto the Vanderbilt football team with no prior experience, beginning a lifelong love for the game with four years of exhilaration and heartbreak. After juggling the challenges of infatuation, a bowl game, a major steroid scandal and ultimate dishonor at Vandy, Gerson's journeys brought him close to danger in Africa and India, a brush with the Yeti in the Himalaya, and more football in Amsterdam. When he fell in love with Shelley while teaching at the prestigious Cranbrook Kingswood School in Michigan, his journey for meaning took a sharp turn as she revealed her painful secret. Using his wife's triumphs and challenges as motivation, Gerson stepped back onto the football field at the age of 31 in Canada, scoring points along the way to his final personal victory. This book contains frank discussions about sex, relationships, love, AIDS, and death, but it is appropriate for all ages.
Author: Gary G. Brannigan
Publisher: Charles C Thomas Publisher
ISBN: 0398083622
Category : Psychology
Languages : en
Pages : 155
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Book Description
With increased interest in predicting and ultimately preventing academic failure in children comes the need for effective preschool and primary school assessment. The first step in developing an effective assessment program is to select tests that will yield data needed for individual decision making. One factor that has been shown to contribute to the prediction of children’s academic achievement is visual-motor-integration skill. The Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test was developed in the 1980s to measure visual-motor-integration skill in preschool and early elementary school children. The assessment instrument utilizes six of the nine Bender-Gestalt Test designs, which are copied by the child. It may be administered in either individual or group format. The scoring system involves a six-point scale used to judge the overall quality of each design. Examiners will find the assessment instrument easy to administer, score, and interpret. Further, research has shown that the assessment instrument is a reliable and valid predictor of school achievement. This book will describe the development and refinement of the Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test. In addition, it will provide detailed information and guidelines for administering, scoring, and interpreting the test. Specifically, there are separate chapters on administration and scoring, standardization and norming, reliability and validity, and interpretation. In short, the book contains everything psychologists and educational specialists need to know to use the Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test.
Author: Duanli Yan
Publisher: CRC Press
ISBN: 1351264796
Category : Computers
Languages : en
Pages : 581
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Book Description
"Automated scoring engines [...] require a careful balancing of the contributions of technology, NLP, psychometrics, artificial intelligence, and the learning sciences. The present handbook is evidence that the theories, methodologies, and underlying technology that surround automated scoring have reached maturity, and that there is a growing acceptance of these technologies among experts and the public." From the Foreword by Alina von Davier, ACTNext Senior Vice President Handbook of Automated Scoring: Theory into Practice provides a scientifically grounded overview of the key research efforts required to move automated scoring systems into operational practice. It examines the field of automated scoring from the viewpoint of related scientific fields serving as its foundation, the latest developments of computational methodologies utilized in automated scoring, and several large-scale real-world applications of automated scoring for complex learning and assessment systems. The book is organized into three parts that cover (1) theoretical foundations, (2) operational methodologies, and (3) practical illustrations, each with a commentary. In addition, the handbook includes an introduction and synthesis chapter as well as a cross-chapter glossary.
Author:
Publisher:
ISBN:
Category : Banking law
Languages : en
Pages : 698
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Book Description
Special edition of the Federal register, containing a codification of documents of general applicability and future effect as of Jan. ... with ancillaries.
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1408
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Book Description
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1108
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: USA Patent Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 2966
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Book Description
Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Nursing homes
Languages : en
Pages : 394
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Book Description
Author: Dan Flockhart
Publisher: John Wiley & Sons
ISBN: 078799443X
Category : Education
Languages : en
Pages : 227
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Book Description
"The innovative math program based on real-life sports statistics" -- cover.
