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Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
Get Book Here
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Heather Demetrios
Publisher: Simon and Schuster
ISBN: 1534431888
Category : Young Adult Nonfiction
Languages : en
Pages : 384
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Book Description
“Bringing together rigorous research and a vibrant writing style” (School Library Journal), Code Name Verity meets Inglourious Basterds in this riotous, spirited biography of the most dangerous of all Allied spies, courageous and kickass Virginia Hall. When James Bond was still in diapers, Virginia Hall was behind enemy lines, playing a dangerous game of cat and mouse with Hitler’s henchmen. Did she have second thoughts after a terrible accident left her needing a wooden leg? Please. Virginia Hall was the baddest broad in any room she walked into. When the State Department proved to be a sexist boys’ club that wouldn’t let her in, she gave the finger to society’s expectations of women and became a spy for the British. This boss lady helped arm and train the French Resistance and organized sabotage missions. There was just one problem: The Butcher of Lyon, a notorious Gestapo commander, was after her. But, hey—Virginia’s classmates didn’t call her the Fighting Blade for nothing. So how does a girl who was a pirate in the school play, spent her childhood summers milking goats, and rocked it on the hockey field end up becoming the Gestapo’s most wanted spy? Audacious, irreverent, and fiercely feminist, Code Name Badass is for anyone who doesn’t take no for an answer.
Author:
Publisher: Into The Void Science
ISBN:
Category :
Languages : en
Pages : 20
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Book Description
This month we sit down with Kari Byron, get the low down on the real science that happens in the Perth Hills & talk about clean meat. #science #STEM #space #chemistry #physics #nerd #geek
Author: Rick Remender
Publisher: Image Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 32
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Book Description
Stranded in the most dangerous dimension yet, Grant McKay's rage at his onetime boss boils over. Ignoring the chaos all around them, the two finally come to blows! Only one thing is certain: before the Pillar makes its next jump...one of them must die! Don't miss the conclusion to the first arc of the world's most mind-melting sci-fi comic!
Author: Catherine Price
Publisher: Dial Press Trade Paperback
ISBN: 0593241428
Category : Self-Help
Languages : en
Pages : 353
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Book Description
If you’re not having fun, you’re not fully living. The author of How to Break Up with Your Phone makes the case that, far from being frivolous, fun is actually critical to our well-being—and shows us how to have more of it. “This delightful book might just be what we need to start flourishing.”—#1 New York Times bestselling author Adam Grant Journalist and screen/life balance expert Catherine Price argues persuasively that our always-on, tech-addicted lifestyles have led us to obsess over intangible concepts such as happiness while obscuring the fact that real happiness lies in the everyday experience of fun. We often think of fun as indulgent, even immature and selfish. We claim to not have time for it, even as we find hours a day for what Price calls Fake Fun—bingeing on television, doomscrolling the news, or posting photos to social media, all in hopes of filling some of the emptiness we feel inside. In this follow-up to her hit book, How to Break Up with Your Phone, Price makes the case that True Fun—which she defines as the magical confluence of playfulness, connection, and flow—will give us the fulfillment we so desperately seek. If you use True Fun as your compass, you will be happier and healthier. You will be more productive, less resentful, and less stressed. You will have more energy. You will find community and a sense of purpose. You will stop languishing and start flourishing. And best of all? You’ll enjoy the process. Weaving together scientific research with personal experience, Price reveals the surprising mental, physical, and cognitive benefits of fun, and offers a practical, personalized plan for how we can achieve better screen/life balance and attract more True Fun into our daily lives—without feeling overwhelmed. Groundbreaking, eye-opening, and packed with useful advice, The Power of Fun won’t just change the way you think about fun. It will bring you back to life.
Author: Hugh MacLeod
Publisher: Penguin
ISBN: 1101057726
Category : Self-Help
Languages : en
Pages : 180
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Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Author: Rollo May
Publisher: W. W. Norton & Company
ISBN: 9780393318425
Category : Psychology
Languages : en
Pages : 292
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Book Description
The popular psychoanalyst examines the continuing tension in our lives between the possibilities that freedom offers and the various limitations imposed upon us by our particular fate or destiny. "May is an existential analyst who deservedly enjoys a reputation among both general and critical readers as an accessible and insightful social and psychological theorist. . . . Freedom's characteristics, fruits, and problems; destiny's reality; death; and therapy's place in the confrontation between freedom and destiny are examined. . . . Poets, social critics, artists, and other thinkers are invoked appropriately to support May's theory of freedom and destiny's interdependence."—Library Journal "Especially instructive, even stunning, is Dr. May's willingness to respect mystery. . . .There is, too, at work throughout the book a disciplined yet relaxed clinical mind, inclined to celebrate . . . what Flannery O'Connor called 'mystery and manners,' and to do so in a tactful, meditative manner."—Robert Coles, America
Author: Murray Peshkin
Publisher:
ISBN: 9783662137260
Category :
Languages : en
Pages : 164
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Book Description
Author: Ben Okri
Publisher: Other Press, LLC
ISBN: 163542271X
Category : Fiction
Languages : en
Pages : 112
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Book Description
The Guardian: Best Children's and YA Book of the Year An environmental fairytale that speaks eloquently to the most pressing issues of our times, from the Booker Prize–winning author of The Famished Road. Mangoshi lives with her mom and dad in a village near the forest. When her mom becomes ill, Mangoshi knows only one thing can help her—a special flower that grows deep in the forest. The little girl needs all her courage when she sets out alone to find and bring back the flower, and all her kindness to overpower the dangers she encounters on the quest. Ben Okri brings the power of his mystic vision to a timely story that weaves together wonder, adventure, and environmentalism.
Author: Elle Luna
Publisher: Hachette+ORM
ISBN: 0761184201
Category : Self-Help
Languages : en
Pages : 161
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Book Description
There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.
