Public Relations in Schools

Public Relations in Schools PDF Author: Theodore J. Kowalski
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Public Relations in Schools

Public Relations in Schools PDF Author: Theodore J. Kowalski
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

Get Book Here

Book Description
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Trust in Schools

Trust in Schools PDF Author: Anthony Bryk
Publisher: Russell Sage Foundation
ISBN: 161044096X
Category : Education
Languages : en
Pages : 238

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Book Description
Most Americans agree on the necessity of education reform, but there is little consensus about how this goal might be achieved. The rhetoric of standards and vouchers has occupied center stage, polarizing public opinion and affording little room for reflection on the intangible conditions that make for good schools. Trust in Schools engages this debate with a compelling examination of the importance of social relationships in the successful implementation of school reform. Over the course of three years, Bryk and Schneider, together with a diverse team of other researchers and school practitioners, studied reform in twelve Chicago elementary schools. Each school was undergoing extensive reorganization in response to the Chicago School Reform Act of 1988, which called for greater involvement of parents and local community leaders in their neighborhood schools. Drawing on years longitudinal survey and achievement data, as well as in-depth interviews with principals, teachers, parents, and local community leaders, the authors develop a thorough account of how effective social relationships—which they term relational trust—can serve as a prime resource for school improvement. Using case studies of the network of relationships that make up the school community, Bryk and Schneider examine how the myriad social exchanges that make up daily life in a school community generate, or fail to generate, a successful educational environment. The personal dynamics among teachers, students, and their parents, for example, influence whether students regularly attend school and sustain their efforts in the difficult task of learning. In schools characterized by high relational trust, educators were more likely to experiment with new practices and work together with parents to advance improvements. As a result, these schools were also more likely to demonstrate marked gains in student learning. In contrast, schools with weak trust relations saw virtually no improvement in their reading or mathematics scores. Trust in Schools demonstrates convincingly that the quality of social relationships operating in and around schools is central to their functioning, and strongly predicts positive student outcomes. This book offer insights into how trust can be built and sustained in school communities, and identifies some features of public school systems that can impede such development. Bryk and Schneider show how a broad base of trust across a school community can provide a critical resource as education professional and parents embark on major school reforms. A Volume in the American Sociological Association's Rose Series in Sociology

Leading and Managing Education

Leading and Managing Education PDF Author: Nicholas Foskett
Publisher: SAGE
ISBN: 9780761972037
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
This accessible book provides a critical review of educational leadership and management from an international perspective. It addresses the expectation that practitioners and students of educational management and administration will have an international perspective on their roles, responsibilities and tasks. Increasingly, teachers as education leaders are expected to keep pace with developments in other school and college systems, and to engage with international networks to debate and exchange practical experience. Contents: Part I. Introduction/The International Dimension in Educational Management and Leadership and Teaching/Learner Outcomes/A Passion for Quality/Part III. People and Communities/Managing People in Education/People and Performance/Managing External Relations/Managing Parental and Community Links/Part IV. Strategy and Resources/Strategy and Planning/Managing Resources for Education/Managing Resources at Institutional Level/Part V. Learning Futures/Widening Participation/Achieving a Learning Organization/Part VI. Leadership/Leadership

Educational Management

Educational Management PDF Author: Harry Tomlinson
Publisher: Taylor & Francis
ISBN: 9780415276559
Category : Education
Languages : en
Pages : 474

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Book Description
This collection explores historical and present-day issues in education management, the training and development of leaders, and their roles in leading people and managing resources, and provides a focus on the major management issues which are current throughout the education world.The articles reprinted here include the management of applied individual psychology; organizational psychology; individual, interpersonal and group interaction; personality theory; leadership theory and organization theory.

Managing External Relations in Schools

Managing External Relations in Schools PDF Author: Nicholas Hedley Foskett
Publisher: Routledge
ISBN: 1134916191
Category : Education
Languages : en
Pages : 258

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Book Description
The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.

Critical Curriculum Studies

Critical Curriculum Studies PDF Author: Wayne Au
Publisher: Routledge
ISBN: 1136655344
Category : Education
Languages : en
Pages : 145

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Book Description
Critical Curriculum Studies examines both how social power is embedded in curricular knowledge and how such knowledge can be used to make progressive educational and social change.

Managing Finance, Resources and Stakeholders in Education

Managing Finance, Resources and Stakeholders in Education PDF Author: Lesley Anderson
Publisher: SAGE
ISBN: 0857026526
Category : Education
Languages : en
Pages : 149

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Book Description
`The text is challenging and stimulating and structured to provide the reader with an accessible synopsis of the range of current trends and solutions in the area of educational financial management being applied in the UK and the global context′ - Improving Schools Managing Finance, Resources and Stakeholders in Education provides readers with knowledge and understanding of the theory and practice of managing finance, resources and stakeholders in schools and colleges. Written specifically for those studying for an academic qualification at masters level in educational management, it provides self-study material and links to other key texts in the field. The authors deal with the links between finance, resources and stakeholders in the context of school and college self-management. Examples are drawn from international settings as well as from the United Kingdom. Building on an examination of theoretical perspectives, practical considerations and applications are examined in a format, which encourages the reader to explore the context of their own educational institution.

Educational Research and Innovation Measuring Innovation in Education A New Perspective

Educational Research and Innovation Measuring Innovation in Education A New Perspective PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264215697
Category :
Languages : en
Pages : 335

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Book Description
This report explores the association between school innovation and different measures related to educational objectives.

The Status of the Education Sector in Sudan

The Status of the Education Sector in Sudan PDF Author: The World Bank
Publisher: World Bank Publications
ISBN: 0821388673
Category : Education
Languages : en
Pages : 269

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Book Description
This report covers several aspects of the education sector in northern Sudan. It begins by setting the scene in terms of the historical and economic context and by providing an outline of the administrative set up, which is particularly important in northern Sudan?s decentralized education system.

Report of the Commissioner of Education

Report of the Commissioner of Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 586

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Book Description