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Author: Schering-Plough Corporation
Publisher:
ISBN:
Category : Pharmaceutical services
Languages : en
Pages : 15
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Book Description
Author: Schering-Plough Corporation
Publisher:
ISBN:
Category : Pharmaceutical services
Languages : en
Pages : 15
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic book
Languages : en
Pages :
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Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 936
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic book
Languages : en
Pages :
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Author: Schering-Plough Corporation
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 36
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: United States. Securities and Exchange Commission
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 1144
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Book Description
Author:
Publisher: CRC Press
ISBN: 3887631013
Category : Drugs
Languages : en
Pages : 1939
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Book Description
: 2004 Book News, Inc., Portland, OR (booknews.com).
Author: Stefan H.K. Wuyts
Publisher: Routledge
ISBN: 1135176906
Category : Psychology
Languages : en
Pages : 349
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Book Description
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
