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Author: Dana Brantley-Sieders
Publisher: Rowman & Littlefield
ISBN: 1538155117
Category : Health & Fitness
Languages : en
Pages : 293
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Book Description
With humor and empathy, Dana Brantley-Sieders explores the science and realities of breast cancer for the love of your boobs and your life. Dana Brantley-Sieders spent twenty years working as a biomedical breast cancer researcher. Then, she was diagnosed with breast cancer. She thought she knew breast cancer before it whacked her upside her left boob and left her bleeding on the curb of uncertainty. Turns out, she had a lot to learn. This book shares Brantley-Sieders’ personal journey with breast cancer, from the laboratory bench to her own bedside, and provides accessible information about breast cancer biology for non-scientists. Talking to My Tatas: All You Need to Know from a Breast Cancer Researcher and Survivor, offers accurate, evidence-based science that is accessible to all readers, including the more than three hundred thousand individuals diagnosed with breast cancer every year, their caregivers, and their loved ones. Knowledge is power, and lack of it can lead to overtreatment, unnecessary pain and suffering, and even death. By demystifying the process from mammograms, biopsies, pathology, and diagnostics, to surgical options, tumor genomic testing, and new treatment options, Brantley-Sieders aims to arm breast cancer patients with the tools they need to battle this disease with a healthy dose of humor, grace, and hope.
Author: Dana Brantley-Sieders
Publisher: Rowman & Littlefield
ISBN: 1538155117
Category : Health & Fitness
Languages : en
Pages : 293
Get Book Here
Book Description
With humor and empathy, Dana Brantley-Sieders explores the science and realities of breast cancer for the love of your boobs and your life. Dana Brantley-Sieders spent twenty years working as a biomedical breast cancer researcher. Then, she was diagnosed with breast cancer. She thought she knew breast cancer before it whacked her upside her left boob and left her bleeding on the curb of uncertainty. Turns out, she had a lot to learn. This book shares Brantley-Sieders’ personal journey with breast cancer, from the laboratory bench to her own bedside, and provides accessible information about breast cancer biology for non-scientists. Talking to My Tatas: All You Need to Know from a Breast Cancer Researcher and Survivor, offers accurate, evidence-based science that is accessible to all readers, including the more than three hundred thousand individuals diagnosed with breast cancer every year, their caregivers, and their loved ones. Knowledge is power, and lack of it can lead to overtreatment, unnecessary pain and suffering, and even death. By demystifying the process from mammograms, biopsies, pathology, and diagnostics, to surgical options, tumor genomic testing, and new treatment options, Brantley-Sieders aims to arm breast cancer patients with the tools they need to battle this disease with a healthy dose of humor, grace, and hope.
Author: R M Lala
Publisher: Penguin Books India
ISBN: 9780143062066
Category : History
Languages : en
Pages : 288
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Book Description
Jamsetji Nusserwanji Tata Was Born In 1839, And In His Lifetime India Remained Firmly Under British Rule. Yet The Projects He Envisioned Laid The Foundation For The Nation S Development Once It Became Independent. More Extraordinary Still, These Institutions Continue To Set The Pace For Others In Their Respective Areas. For, Among His Many Achievements Are The Indian Institute Of Science In Bangalore, Which Has Groomed Some Of The Country S Best Scientists, The Tata Steel Plant In Jamshedpur, Which Marked The Country S Transition From Trading To Manufacturing, His Pioneering Hydro-Electric Project, And The Taj Mahal Hotel In Mumbai, One Of The Finest In The World. In These As In Other Projects He Undertook, Jamsetji Revealed The Unerring Instinct Of A Man Who Knew What It Would Take To Restore The Pride Of A Subjugated Nation And Help It Prepare For A Place Among The Leading Nations Of The World Once It Came Into Its Own. The Scale Of The Projects Required Abilities Of A High Order. In Some Cases It Was Sheer Perseverance That Paid Off As With Finding A Suitable Site For The Steel Project. In Others, Such As The Indian Institute Of Science, It Was His Exceptional Persuasive Skills And Patience That Finally Got Him The Approval Of A Reluctant Viceroy, Lord Curzon. In For The Love Of India, R.M. Lala Has Drawn Upon Fresh Material From The India Office Library In London And Other Archives, As Also Jamsetji S Letters, To Portray The Man And His Age. It Is An Absorbing Account That Makes Clear How Remarkable Jamsetji S Achievement Truly Was, And Why, Even Now, One Hundred Years After His Death, He Seems Like A Man Well Ahead Of The Times.
Author: R M Lala
Publisher: Penguin UK
ISBN: 8184753314
Category : Biography & Autobiography
Languages : en
Pages : 544
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Book Description
An exhaustive and unforgettable portrait of India's greatest and most respected industrialist. Written with J.R.D. Tata's co-operation, this superb biography tells the J.R.D. story from his birth to 1993, the year in which he died in Switzerland. The book is divided into four parts: Part I deals with the early years, from J.R.D's birth in France in 1904 to his accession to the chairmanship of Tatas, India's largest industrial conglomerate, at the age of thirty-four; Part II looks at his forty-six years in Indian aviation (the lasting passion of J.R.D's life) which led to the initiation of the Indian aviation industry and its development into one of India's success stories; Part III illuminates his half-century-long stint as the outstanding personality of Indian industry; and Part IV unearths hitherto unknown details about the private man and the public figure, including glimpses of his long friendships with such people as Jawaharlal Nehru, Mahatma Gandhi, Indira Gandhi and his association with celebrities in India and abroad.
Author: Harish Bhat
Publisher: Penguin Random House India Private Limited
ISBN: 9391149294
Category : Self-Help
Languages : en
Pages : 225
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Book Description
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Author: Abhijit V. Banerjee
Publisher:
ISBN: 9789391165468
Category : Cooking
Languages : en
Pages : 0
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Book Description
Author: Nachiketa Das
Publisher: Notion Press
ISBN: 1638326347
Category : Nature
Languages : en
Pages : 180
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Book Description
Save This Land discusses some topical issues of the environment. In each of the six chapters, a topic is chosen, the problem is analysed, the dangers are described and the solutions are presented with an appeal to all for proaction to save this land. The imminent desertification caused by deforestation of land, amply served by the monsoon, must be averted by the construction of hundreds of thousands of micro-dams. The threat of sea level rise needs to be combated by undertaking a massive project of Coastal Works. The Ganga could remain perennial only with significant reforestation and strengthening of lateral and terminal moraines in the Himalaya. “When rivers die, civilisations die,” and this land faces an existential crisis because of the rivers choked to death by a vast deposition of sediments that need to be excavated for their revival. The Hirakud Dam on the Mahanadi must be revived too. Bodies of good clean drinking water are the heritage of humanity and they are getting polluted. The water quality is paramount and must be maintained.
Author: Morgen Witzel
Publisher: Penguin UK
ISBN: 8184753918
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Author: Ramya Ramamurthy
Publisher: Hachette India
ISBN: 938832269X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Author: Roni Capin Rivera-Ashford
Publisher:
ISBN: 9781935955917
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
"This charming little book will introduce young readers to safe and effective natural remedies from the native traditions of the American Southwest. A good way to learn about the healing power of plants."--Andrew Weil, MD Aaron has asked his grandfather Tata to teach him about the healing remedies he uses. Tata is a neighbor and family elder. People come to him all the time for his soothing solutions and for his compassionate touch and gentle wisdom. Tata knows how to use herbs, teas, and plants to help each one. His wife, Grandmother Nana, is there too, bringing delicious food and humor to help Tata's patients heal. An herbal remedies glossary at the end of the book includes useful information about each plant, plus botanically correct drawings. Roni Capin Rivera-Ashford grew up in Nogales on the Arizona-Mexico border. Born into a pioneering Jewish family with roots in Eastern Europe, Roni embraced the languages, cultures, and people on both sides of the border. Now a retired bilingual educator, her first book, My Nana's Remedies / Los Remedios de mi Nana, is a classic, a parent's and teacher's friend for teaching children traditional values. Antonio Castro L. is nationally recognized for his illustrations of books by Joe Hayes. Teaming up with his son, book designer Antonio Castro H., he uses his exacting illustrative skills to bring to life this story of family and plants. Born in Zacatecas, Mexico, Antonio has lived in the Juarez-El Paso area for most of his life.
Author:
Publisher:
ISBN:
Category : Saving and investment
Languages : en
Pages : 4
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