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Author: Walter A. Friedman
Publisher: Harvard University Press
ISBN: 9780674018334
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author: Walter A. Friedman
Publisher: Harvard University Press
ISBN: 9780674018334
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author: Og Mandino
Publisher: Bantam
ISBN: 0307780902
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The runaway bestseller with more than five million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky
Author: Wayne D. Harris
Publisher: CreateSpace
ISBN: 9781505551129
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
New Sales Book Reveals: The 7 Phases of Decision Making. When you put your emphasis on these 7 wonders of the world, sales will naturally happen in abundance, all while maintaining your ethics and humility. This simple and easy-to-read book will show you... The Simple Little Word-tracks That Turn Lookey Loos Into Buyers. Reveal The Invisible Deal Killers Lurking In Every Sales Situation. The Ethical Way to Have Someone Sell Themselves. The 7 Perspectives to Every Decision. The Keys to Controlling Political Pandemonium During a Sale. How To Do All of This and MORE While Remaining Ethical and Humble. While there are many reasons to write a book, my purpose in writing "The Humble Salesman" stems from countless wasted hours reading sales books that claim to have the newest and easiest ways to make a sale. Many were unfulfilled promises of becoming a sales legend by using someone's simple techniques that in the end made me question their ethics. In my career once I stopped focusing on what I was doing, and began to focus more on what the prospect was doing, the more success I had. I was not a stranger to sales awards before focusing on prospect behavior, but it certainly became easier to win them once I figured out the information I am going to share with you in this book.
Author: Eric Sterling
Publisher: Rodopi
ISBN: 904202450X
Category : Literary Criticism
Languages : en
Pages : 185
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Book Description
Arthur Miller's Death of a Salesman, the third volume in the Dialogue series, covers six major and controversial topics dealing with Miller's classic play. The topics include feminism and the role of women in the drama, the American Dream, business and capitalism, the significance of technology, the legacy that Willy leaves to Biff, and Miller's use of symbolism. The authors of the essays include prominent Arthur Miller scholars such as Terry Otten and the late Steven Centola as well as young, emerging scholars. Some of the essays, particularly the ones written by the emerging scholars, tend to employ literary theory while the ones by the established scholars tend to illustrate the strengths of traditional criticism by interpreting the text closely. It is fascinating to see how scholars at different stages of their academic careers approach a given topic from distinct perspectives and sometimes diverse methodologies. The essays offer insightful and provocative readings of Death of a Salesman in a collection that will prove quite useful to scholars and students of Miller's most famous play.
Author: Cecil Rose
Publisher: carl (tuchy) palmieri
ISBN: 9781419663185
Category : Body, Mind & Spirit
Languages : en
Pages : 150
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Book Description
Reprint of an edition published in New York in 1937 by Oxford University Press.
Author: Jamie Reidy
Publisher: Andrews McMeel Publishing
ISBN: 0740788868
Category : Biography & Autobiography
Languages : en
Pages : 242
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Book Description
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Author: William J. Cook
Publisher: Princeton University Press
ISBN: 0691163529
Category : Mathematics
Languages : en
Pages : 244
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Book Description
The story of one of the greatest unsolved problems in mathematics What is the shortest possible route for a traveling salesman seeking to visit each city on a list exactly once and return to his city of origin? It sounds simple enough, yet the traveling salesman problem is one of the most intensely studied puzzles in applied mathematics—and it has defied solution to this day. In this book, William Cook takes readers on a mathematical excursion, picking up the salesman's trail in the 1800s when Irish mathematician W. R. Hamilton first defined the problem, and venturing to the furthest limits of today’s state-of-the-art attempts to solve it. He also explores its many important applications, from genome sequencing and designing computer processors to arranging music and hunting for planets. In Pursuit of the Traveling Salesman travels to the very threshold of our understanding about the nature of complexity, and challenges you yourself to discover the solution to this captivating mathematical problem.
Author: Miller
Publisher: Pearson Education India
ISBN: 9788131711507
Category :
Languages : en
Pages : 276
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Book Description
Author: Harold Bloom
Publisher: Infobase Publishing
ISBN: 1438113803
Category : Criticism
Languages : en
Pages : 178
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Book Description
Discusses the writing of Death of a salesman by Arthur Miller. Includes critical essays on the play and a brief biography of the author.
Author:
Publisher: Research & Education Assoc.
ISBN: 9780738671901
Category :
Languages : en
Pages : 106
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Book Description
