Sales Promotion Essentials PDF Download
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Author: Don E. Schultz
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Don E. Schultz
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Don E. Schultz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author: Don E. Schultz
Publisher: McGraw Hill Professional
ISBN: 9780844233550
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Author: Don E. Schultz
Publisher: NTC/Contemporary Publishing Company
ISBN: 9780844230672
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author: Don E. Schultz
Publisher: N T C Business Books
ISBN: 9780844233666
Category : Sales promotion
Languages : en
Pages : 197
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Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: Harry Deane Wolfe
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Author:
Publisher: Bookboon
ISBN: 8740302067
Category :
Languages : en
Pages : 64
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Book Description
Author: Don E. Schultz
Publisher: National Textbook Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
Author: John A. Quelch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 0751791601
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
This book is designed to be of value to anyone who is studying marketing, whether as a subject in its own right or as a module forming part of any business-related degree or diploma.However, it provides complete coverage of the topics listed in the Edexcel Guidelines for Units 18 (Advertising and Promotion in Business) and 20 (Sales Planning and Operations), of the BTEC Higher Nationals in Business (revised 2010). The book contains these sections: * Advertising and Promotion * Sales Planning and OperationsFeatures include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
