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Author: Michael Webb
Publisher:
ISBN: 9780615751887
Category :
Languages : en
Pages : 320
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Book Description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Author: Michael Webb
Publisher:
ISBN: 9780615751887
Category :
Languages : en
Pages : 320
Get Book Here
Book Description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Author:
Publisher: Ramesh Chandra
ISBN:
Category :
Languages : en
Pages : 20
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Book Description
Author: Russ Jones
Publisher: Quality Press
ISBN: 1636940722
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
The goal of this book is to demonstrate to manufacturing, distributor, and service businesses that there are only seven critical business elements from which continuous improvement projects can be discovered, financially evaluated, and ranked before implementation. They are: Increase sales by increasing the percent of market coverage. Reduce expenses by reducing the percent of labor and non-labor expenses per sales dollar. Reduce lead times to reduce work-in-process inventory investment. Reduce setup costs to minimize product and component inventory investment. Maximize capital asset utilization percent. Minimize asset investment for invoice payment by controlling the collection period within the contracted time period. Maximize employee knowledge worker utilization by empowering them with financial and practical training related to these seven business elements. The information is uniquely organized so it can serve as a frequent reminder for both the experienced and inexperienced of the few principles and financially-based formulas that must be built into company culture if both customers and stockholders are to be satisfied. Project teams are shown how to discover and financially evaluate and rank a vast number of continuous improvement projects.
Author: N. Muthukumar
Publisher: Emerald Group Publishing
ISBN: 1802624031
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Organizational Culture and its Impact on Continuous Improvement in Manufacturing presents detailed insights into recent studies, providing solutions that can be scaled up at a global level.
Author: Finance and Sun
Publisher: Finance and Sun
ISBN:
Category : Business & Economics
Languages : en
Pages : 67
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Book Description
In today’s competitive business landscape, having effective marketing and sales strategies is essential for success. However, with so many options and techniques available, it can be challenging to know where to start and how to implement them effectively. Marketing and Sales Strategies is a comprehensive guide that provides practical insights and actionable steps to help businesses develop and implement successful marketing and sales strategies. The book covers a wide range of topics, from conducting market research to building a strong online presence, to handling objections and closing deals. The book begins by emphasizing the importance of understanding your target market and identifying customer pain points. It then discusses how to set marketing goals and objectives, create a marketing budget, and choose the right marketing channels for your business. Next, the book dives into crafting a unique value proposition, creating a content marketing plan, and developing a consistent brand message. It also covers building a strong online presence, leveraging social media for brand awareness, and building brand loyalty. The second part of the book focuses on sales strategies, including understanding the sales funnel, creating a lead magnet, and developing a lead nurturing plan. It also covers converting leads into customers, setting sales goals and targets, and using sales automation tools. The book concludes by discussing key performance indicators (KPIs) for marketing and sales, using analytics tools to measure and analyze performance, and making data-driven decisions. It also emphasizes the importance of continuously improving marketing and sales strategies to stay ahead of the competition. Marketing and Sales Strategies is a practical guide for anyone looking to improve their marketing and sales efforts, from small business owners to marketing professionals. It provides practical insights and actionable steps that can help businesses of any size and industry succeed.
Author: Mark Roberge
Publisher: John Wiley & Sons
ISBN: 1119047072
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Author: Richard Hofmaier
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110412551
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.
Author: Eric Lofholm
Publisher: Morgan James Publishing
ISBN: 1631955225
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
What’s the secret to succeeding at sales? In Continuous Sales Improvement, master sales trainer Eric Lofholm reveals the simple but powerful strategy he’s taught to tens of thousands of students that anyone can use to improve their sales performance. Eric’s message is that those who are not good at sales can become good, and those who are already good can become great simply by making small, continuous improvements in four key areas: self-improvement, sales skills, product and service knowledge, and technology. He gives readers a game plan for making improvements in each of these areas and provides hundreds of detailed strategies, practical exercises, and actionable instructions to use immediately to begin improving sales results. Each chapter includes a convenient at-a-glance summary, and there’s a quick-review guide so that readers can easily use Continuous Sales Improvement as an ongoing reference. Continuous Sales Improvement includes case studies from legendary figures in the history of sales, plus interviews with some of today’s top performers. It also includes tips for selling in specific industries, including real estate, insurance, financial services, and network marketing. Those who are a salesperson, a sales trainer, or just a business owner who wants better sales results, Continuous Sales Improvement is a must-have.
Author: Rick Spair
Publisher: Rick Spair
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Welcome to "The Art of Selling - A Comprehensive Guide to Success." In today's fast-paced and competitive business landscape, selling is not just about closing deals; it is about building relationships, understanding customer needs, and delivering exceptional value. Whether you are a seasoned sales professional looking to refine your skills or someone just starting their journey in sales, this book is designed to equip you with the knowledge, strategies, and insights needed to excel in the art of selling. Selling is both an art and a science. It requires a delicate balance of interpersonal skills, strategic thinking, and adaptability. In this book, we will delve into the multifaceted world of sales, exploring various topics, techniques, and best practices that can help you navigate the ever-changing sales landscape with confidence and achieve sales excellence. The book is structured into distinct chapters, each dedicated to a specific aspect of selling. We will begin by laying a solid foundation in Chapter 1, where we discuss the importance of selling in business, the characteristics of successful salespeople, key principles of selling, the sales process overview, and the development of a sales mindset. From there, we will explore a wide range of topics, from prospecting and lead generation to sales presentations, effective communication, customer relationship building, leveraging technology, international sales, ethics and professionalism, time management, personal branding, and overcoming challenges, among many others. Within each chapter, we will delve into key subtopics, providing you with practical tips, strategies, and recommendations that you can apply in your sales efforts. Each chapter will consist of at least five topics, ensuring a comprehensive and detailed exploration of the subject matter. As you progress through the chapters, you will gain insights into understanding buyer behavior, applying persuasion techniques, leveraging technology, adapting to evolving customer expectations, and aligning sales and customer service efforts. We will explore the psychology behind selling, the role of emotional intelligence, and the power of innovation in sales. Moreover, we will emphasize the importance of continuous learning, building lasting customer relationships, and embracing future trends to stay ahead in the ever-evolving sales landscape. Throughout this book, our goal is to provide you with a comprehensive guide that not only enhances your sales skills but also helps you develop a customer-centric mindset, ethical practices, and a growth-oriented approach. We believe that by mastering the art of selling, you can achieve not only personal success but also contribute to the success of your organization. Whether you are in B2B or B2C sales, whether you sell products or services, and regardless of the industry you operate in, this book will provide you with the tools and insights you need to excel in your sales journey. It is designed to be practical, actionable, and relevant, drawing from the best practices and experiences of successful sales professionals across various fields. Now, let us embark on this exciting journey together, as we explore the art of selling and unlock the keys to sales success. May this book serve as a valuable resource and guide as you navigate the intricacies of selling, develop your skills, and achieve new heights of sales excellence.
Author: Swapnil Sankhe
Publisher: Notion Press
ISBN: 1643246356
Category : Self-Help
Languages : en
Pages : 78
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Book Description
Different sales management processes have been in use over the years, but their ability to add value to the sales rep has been limited or non-existent. As a sales professional myself for over 20 years, I often felt that the current processes of sales management are not holistic and do not relate to “winning”. They focus more on “reporting” or merely creating and tracking the leads data. Using my own experience and gathering from the experiences of other sales and management professionals from around the world, I have created a process named NISEselling™ that integrates lead management, revenue forecasts and revenue delivery into one and helps to build a continuous improvement culture in the sales org. NISEselling™ methodology introduced in this book provides operational, tactical and strategic guidance to the sales rep and to the sales manager. By mastering & deploying the proposed methodology, the sales rep can predict more about the results and bring about continuous improvement in the ability to win. The Sales Rep’s Guide is a must-have tool for sustainable success and career growth for every sales professional.
