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Author: Kenneth Brooks Haas
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 424
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Book Description
Author: Kenneth Brooks Haas
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 424
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Book Description
Author: Roger Bennett
Publisher: Routledge
ISBN: 1135743800
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Kenneth Brooks Haas
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 420
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Book Description
Author: Carl D. McDaniel
Publisher: Allyn & Bacon
ISBN:
Category : Marketing
Languages : en
Pages : 776
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 686
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Book Description
Author: Mitchell Gooze
Publisher: Advantage Media Group
ISBN: 1601940041
Category : Business planning
Languages : en
Pages : 194
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Book Description
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
Author: United States. Office of International Marketing
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 170
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Book Description
Author: Kenneth Brooks Haas
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 132
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Book Description
Author: United States. Department of Commerce. Office of Publications
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 822
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Book Description
Author:
Publisher:
ISBN:
Category : International relations
Languages : en
Pages : 412
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Book Description
