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Author: Kusum L. Ailawadi
Publisher: John Wiley & Sons
ISBN: 1119632889
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author: Kusum L. Ailawadi
Publisher: John Wiley & Sons
ISBN: 1119632889
Category : Business & Economics
Languages : en
Pages : 387
Get Book Here
Book Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author: Marcus Cauchi
Publisher:
ISBN: 9780692111994
Category :
Languages : en
Pages :
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Book Description
Author: Shilling
Publisher: Wolters Kluwer
ISBN: 1543811140
Category : Business & Economics
Languages : en
Pages : 1878
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Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945
Author: Shigeaki Takai
Publisher: Shigeaki Takai
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Cash is King After the unprecedented financial crisis Lehman shock on September 15, 2008 and the Great East Japan Earthquake on March 11, 2011, WHO has announced the new coronavirus was equivalent to a pandemic (a global epidemic) on March 11, 2020. The era of VUCA (since the 2010s) VUCA is an acronym made from Volatility, Uncertainty, Complexity, Ambiguity, and represents the modern chaotic economic environment. In other words, it means "unpredictable state". In addition, global warming and environmental issues are the most important and urgent issues for ESG and SDSs. Under these circumstances, what is most needed is the ability to respond to change by making use of the wisdom from past failed experiences and successful experiences. In order to build a corporate structure that can respond to changes, it is necessary to manage the points of change with a narrower pitch than target management. To that end, it is an urgent task to align common operation cycles on a weekly basis, chain conventional management indicators (financial indicators and non-financial indicators), and carry out cockpit management with the idea of a balanced scorecard. This book explains CCC by comparing it with Japan, the US, and Europe using the latest 3 yeras (12 quarters) financial results figures (end of March 2020) that can be grasped at the time of publication. This is a must-have book for business owners as a guide to improving asset efficiency. Chapter 1 Now, why cash management is paying attention? (1) Profit is an opinion, Cash is a fact (2) Increasing surplus bankruptcy (3) Increasing Accounting Fraud Chapter 2 Management Accounting and Financial Accounting Chapter 3 CCC positioning and comparison between Japan and the United States (1) Key financial indicators (2) Positioning of CCC (3) CCC comparison between Japan and US (4) Sporting goods industry in US, Europe and Japan (5) Six major chemical companies in Japan (6) Electronic components Industry in Japan (7) Pharmaceutical Industry in Japan (8) International comparison by industry Chapter 4 Relationship between PSI management and CCC (1) The basic knowledge of PSI (2) What is PSI management? (3) Correlation between PSI and CCC (cashing speed) (4) Notes on PSI management Chapter 5 Measures to Improve CCC (1) The case of Nidec Motor (2) The case of Shionogi (3) The case of HP, Inventory driven costs (IDC) (4) Japanese companies pursuing Inventory freshness / time-axis management (5) Japanese companies pursuing weekly operation (6) Lehman shock (2008) through 2012 (after 311 Earthquake and Thai Flood) Chapter 6 Management Methods, Promotion Structure and Required Systems and its usage (1) Cash cycle and lead time (2) Stock out rate (3) Channel inventory turns (4) Inventory responsibility, Inventory Dollar Control and Unit Control (5) Inventory Diagnosis Clinic (6) Blind spots of accounts receivable management (7) Effective management methods (8) Effective system and its usage Chapter 7 Key issues in Japanese commercial practices and accounting system (1) Month-end closing and next month-end payment (2) Monthly accounting system
Author: Battersby, Grimes
Publisher: Wolters Kluwer
ISBN: 1543811310
Category : Business & Economics
Languages : en
Pages : 804
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Book Description
This valuable reference presents the "going" royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categories--art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. Knowing the "going" royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2020 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2020 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data: Royalty rate listing alphabetically by licensed product --provides a detailed alphabetical listing of products and their suggested rate range across all product categories. Royalty rate listing by international trademark class--lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes. Checklist of licensed products and services--offers a quick-reference to products with a high potential for licensing. Comprehensive list of licensed products and services--presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications. This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself. Previous Edition: Licensing Royalty Rates, 2019 Edition, ISBN 9781543800425
Author: Kevin Wilson
Publisher: Elluminet Press
ISBN:
Category : Computers
Languages : en
Pages : 689
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Book Description
Microsoft 365, formerly known as Office 365 offers many improved productivity features and services. Updated and revised, Exploring Microsoft Office is here to help. Packed with easy to follow step-by-step instructions, illustrations, photographs and video demos, this guide offers specifics in... Downloading and Installing the Microsoft Office Suite Getting started with Office Online: using Sway, OneDrive, Mail & Calendar Using Office Apps on your iPad or Android device Constructing professional looking documents with Microsoft Word Adding and using graphics, photographs, and clipart Changing fonts, creating tables, graphs, clipboard, sorting and formatting text, and mail merge Creating presentations for your lessons, lectures, speeches, or business presentations using PowerPoint. Adding animations and effects to PowerPoint slides Using 3D and cinematic transitions to spice up your presentations Using Excel to create spreadsheets that analyse, present, and manipulate data Creating Excel charts, graphs, pivot tables, functions, and formulas The basics of Microsoft Access databases, tables, forms, queries, and SQL Keeping in touch with friends, family and colleagues using Outlook Maintaining calendars and keeping appointments with Outlook Taking notes with OneNote, and more... Unlike other books and manuals that assume a computing background not possessed by beginners, Exploring Microsoft Office tackles the fundamentals of Microsoft Office, so that everyone from students, to senior citizens, to home users pressed for time, can understand. So, if you're looking for an Office manual, a visual book, simplified tutorial, dummies guide, or reference, Exploring Microsoft Office will help you maximize the potential of Microsoft Office to increase your productivity, and help you take advantage of the digital revolution.
Author: Perrin Towler
Publisher: Bloomsbury Publishing
ISBN: 1472968514
Category : Sports & Recreation
Languages : en
Pages : 450
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Book Description
The Reeds Channel Almanac covers the south coast of England from the Scilly Isles to Dover, the Channel Islands and northern France from Calais to L'Aberildut, offering cruising and racing yachtsmen ready access to essential navigation information by virtue of its clear layout and user friendly format. Completely updated for 2020, topics include seamanship, pilotage, tide tables, safety procedures, navigation tips, radio, lights, waypoints, weather forecast information, communications, Mayday and distress procedures - in fact everything the cruising yachtsman needs to know. The spiral binding allows the Almanac to be opened flat on the chart table and the large type size and clear layout makes information easy to read even in adverse conditions. This handy volume is ideal for anyone cruising the length of the English Channel. Includes a free Reeds Marina Guide. Also available: free supplements of up-to-date navigation changes from January to June at: www.reedsnauticalalmanac.co.uk 'There are some things I would not go to sea without - Reeds is one of them.' Sir Chay Blyth
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119742714
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
Author: Lindsay Karchin
Publisher: Bloomsbury Publishing
ISBN: 1350299448
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
