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Author: Elizabeth Morán
Publisher: University of Texas Press
ISBN: 1477310711
Category : Art
Languages : en
Pages : 157
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Book Description
Making a foundational contribution to Mesoamerican studies, this book explores Aztec painted manuscripts and sculptures, as well as indigenous and colonial Spanish texts, to offer the first integrated study of food and ritual in Aztec art. Aztec painted manuscripts and sculptural works, as well as indigenous and Spanish sixteenth-century texts, were filled with images of foodstuffs and food processing and consumption. Both gods and humans were depicted feasting, and food and eating clearly played a pervasive, integral role in Aztec rituals. Basic foods were transformed into sacred elements within particular rituals, while food in turn gave meaning to the ritual performance. This pioneering book offers the first integrated study of food and ritual in Aztec art. Elizabeth Morán asserts that while feasting and consumption are often seen as a secondary aspect of ritual performance, a close examination of images of food rites in Aztec ceremonies demonstrates that the presence—or, in some cases, the absence—of food in the rituals gave them significance. She traces the ritual use of food from the beginning of Aztec mythic history through contact with Europeans, demonstrating how food and ritual activity, the everyday and the sacred, blended in ceremonies that ranged from observances of births, marriages, and deaths to sacrificial offerings of human hearts and blood to feed the gods and maintain the cosmic order. Morán also briefly considers continuities in the use of pre-Hispanic foods in the daily life and ritual practices of contemporary Mexico. Bringing together two domains that have previously been studied in isolation, Sacred Consumption promises to be a foundational work in Mesoamerican studies.
Author: Elizabeth Morán
Publisher: University of Texas Press
ISBN: 1477310711
Category : Art
Languages : en
Pages : 157
Get Book Here
Book Description
Making a foundational contribution to Mesoamerican studies, this book explores Aztec painted manuscripts and sculptures, as well as indigenous and colonial Spanish texts, to offer the first integrated study of food and ritual in Aztec art. Aztec painted manuscripts and sculptural works, as well as indigenous and Spanish sixteenth-century texts, were filled with images of foodstuffs and food processing and consumption. Both gods and humans were depicted feasting, and food and eating clearly played a pervasive, integral role in Aztec rituals. Basic foods were transformed into sacred elements within particular rituals, while food in turn gave meaning to the ritual performance. This pioneering book offers the first integrated study of food and ritual in Aztec art. Elizabeth Morán asserts that while feasting and consumption are often seen as a secondary aspect of ritual performance, a close examination of images of food rites in Aztec ceremonies demonstrates that the presence—or, in some cases, the absence—of food in the rituals gave them significance. She traces the ritual use of food from the beginning of Aztec mythic history through contact with Europeans, demonstrating how food and ritual activity, the everyday and the sacred, blended in ceremonies that ranged from observances of births, marriages, and deaths to sacrificial offerings of human hearts and blood to feed the gods and maintain the cosmic order. Morán also briefly considers continuities in the use of pre-Hispanic foods in the daily life and ritual practices of contemporary Mexico. Bringing together two domains that have previously been studied in isolation, Sacred Consumption promises to be a foundational work in Mesoamerican studies.
Author: Diego Rinallo
Publisher: Routledge
ISBN: 0415889111
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: April Fiet
Publisher: Broadleaf Books
ISBN: 1506469094
Category : Religion
Languages : en
Pages : 249
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Book Description
Contemporary life is leaving us frazzled, overwhelmed, and out of sorts. Our life's rhythm is often borrowed from the pace of life around us. Humans have created such a loud, fast tempo of perfection and production that we often forget--if we ever knew it at all--the rhythms designed for our well-being. In The Sacred Pulse, pastor and author April Fiet invites us to examine the frantic patterns of our lives to reclaim the deeper, sacred pulses that pattern our days. Through stories, scripture, and practical guidance for daily living, she lays out twelve rhythms--including gardening, handcrafts, friendship, and holidays--that are both sustainable and sustaining. Everyday acts like mealtime and shopping, and sporadic rhythms like the occasional snow day: reclaiming these patterns can remind us of the holy movement of God in the world. In a world of hustle and bravado, silencing the noise takes practice. The Sacred Pulse shows us how to strip away all of the competing beats we have settled for so we can tap into the joyful, holy rhythms of life.
Author: Kathryn Lofton
Publisher: University of Chicago Press
ISBN: 022648209X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Introduction: being consumed -- Practicing commodity. Binge religion: social life in extremity ; The spirit in the cubicle: a religious history of the American office -- Revising ritual. Ritualism revived: from scientia ritus to consumer rites ; Purifying America: rites of salvation in the soap campaign -- Imagining celebrity. Sacrificing Britney: celebrity and religion in America ; The celebrification of religion in the age of infotainment -- Valuing family. Religion and the authority in American parenting ; Kardashian nation: work in America's klan ; Rethinking corporate freedom -- Corporation as sect. On the origins of corporate culture ; Do not tamper with the clues: notes on Goldman Sachs -- Conclusion: family matters
Author: Leanne White
Publisher: Routledge
ISBN: 1136483128
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries is a growing phenomenon, as well as an emergent area of scholarly interest. Despite this interest, the intersecting domains of dark tourism and place identity have been largely overlooked in the academic literature and this book aims to fill this void. The three main themes of Visitor Motivation, Destination Management and Place Interpretation are addressed in this book from both a demand and supply perspective by examining a variety of case studies from around the world. This edited volume takes the dark tourism discussion to another level by reinforcing the critical intersecting domains of dark tourism and place identity and, in particular, highlighting the importance of understanding this connection for visitors and destination managers. Written by leading academics in the area, this stimulating volume of 19 chapters will be valuable reading for postgraduate and advanced undergraduate students in a range of discipline areas; researchers and academics interested in dark tourism; and, other interested stakeholders including those in the tourism industry, government bodies and community groups.
Author: Cele C. Otnes
Publisher: Psychology Press
ISBN: 1135635617
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
Author: Michael John Walsh
Publisher: Columbia University Press
ISBN: 0231148321
Category : History
Languages : en
Pages : 258
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Book Description
Buddhist monasteries in medieval China employed a variety of practices to ensure their ascendancy and survival. Most successful was the exchange of material goods for salvation, as in the donation of land, which allowed monks to spread their teachings throughout China. By investigating a variety of socioeconomic spaces produced and perpetuated by Chinese monasteries, Michael J. Walsh reveals the "sacred economies" that shaped early Buddhism and its relationship with consumption and salvation. Centering his study on Tiantong, a Buddhist monastery that has thrived for close to seventeen centuries in southeast China, Walsh follows three main topics: the spaces monks produced, within and around which a community could pursue a meaningful existence; the social and economic avenues through which monasteries provided diverse sacred resources and secured the primacy of Buddhist teachings within an agrarian culture; and the nature of "transactive" participation within monastic spaces, which later became a fundamental component of a broader Chinese religiosity. Unpacking these sacred economies and repositioning them within the history of religion in China, Walsh encourages a different approach to the study of Chinese religion, emphasizing the critical link between religious exchange and the production of material culture.
Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1442564997
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Author: Mark Gottdiener
Publisher: Rowman & Littlefield
ISBN: 9780847695706
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new and interesting roles in daily life that combine consumerism with the most contemporary social forms. This collection of essays examines the recent ways in which consumerism has been approached by cultural studies with special emphasis given to these and other newly emerging topics. The book is divided into three parts. The first part provides a theoretical overview of consumption studies dealing with classical and more contemporary approaches in light of the debate between advocates and critics of postmodernism. In this section there are papers on McDonaldization, tourism and cultural studies, and the Theory of Shopping. The second part emphasizes empirical studies of the commodification process. Papers address the transformation of women's bodies and the mass commodification of milk, the creation of the toddler as a subject and the commodification of childhood, the commodification of sports, and the commodification of rock music. The third section of the book explores new forms of consumption on a more detailed and concentrated level. Papers in this section include the rise of sex tourism as a global industry, the commodification of the sacred, and the emergence of new consumer spaces in the city. An introduction by the editor delineates the advantages of his approach to new forms of consumption based squarely in the emerging issues of cultural studies, debates transcending postmodernism, and the society of the spectacle.
