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Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Simon Goode
Publisher: Michael O'Mara Books
ISBN: 1782436715
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
The story of Saatchi & Saatchi as it has never been told before: as a multiple eyewitness account - by the people who were really there.
Author: Alison Fendley
Publisher: Simon and Schuster
ISBN: 1611459753
Category : Biography & Autobiography
Languages : en
Pages : 205
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Book Description
Follows the rise and fall of Iraqi-born Jewish brothers from London, Charles and Maurice Saatchi, who created some of the most memorable ad campaigns of the 1970s and 1980s, and then in 1994 were ousted from their firm by an American shareholder revolt.
Author: Charles Saatchi
Publisher:
ISBN: 186154362X
Category : Social Science
Languages : en
Pages : 482
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Book Description
In Known Unknowns, Charles Saatchi provides fascinating insights into some of the world’s lesser-known but truly extraordinary historical events and social phenomena. 100 individual essays illustrated with 198 arresting photographs tackle subjects as varied as the tattoo habits of Russian criminals, the Vatican’s favourite Barbie, North Korean traffic jams, American gun legislation and the world’s richest animal. Behind each poignant, startling and often disconcerting image lies a treasure trove of hidden histories. Drawing on a career that has seen him produce and collect some of the most iconic images of modern times, Charles Saatchi presents his own unique perspective on contemporary culture.
Author: Charles Saatchi
Publisher:
ISBN: 1861543514
Category : Biography & Autobiography
Languages : en
Pages : 315
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Book Description
A book of essays, accompanied by illustrations, that give a revealing insight into the forthright and often controversial views of Charles Saatchi on a wide-ranging number of topics.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: Charles Saatchi
Publisher:
ISBN: 1861543506
Category : Biography & Autobiography
Languages : en
Pages : 162
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Book Description
Charles Saatchi is a man with strong opinions on everything from movies to morals, superstition to suicide, and in this book he answers nearly 300 questions from readers and journalists, offering much for everyone to reflect on.
Author: Tom Eslinger
Publisher: John Wiley & Sons
ISBN: 1118855140
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Author: Charles Saatchi
Publisher: Phaidon
ISBN:
Category : Art
Languages : en
Pages : 184
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Book Description
This book brings together the answers to almost 200 questions Charles Saatchi, the world's most influential art collector of the last thirty years, has been asked by journalists and visitors to his gallery. Whether the questions are related to art or his personal life, Saatchi answers them all with disarming and sometimes brutal frankness, creating an entertaining and enlightening portrait of a famously publicity shy man, and offering a unique insight into today's art world.
Author: Sarah Kent
Publisher:
ISBN: 9781861540331
Category : Art
Languages : en
Pages : 615
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Book Description
In 1988 a new era of British art was born. Young artists started to produce exciting work that would soon take the international art world by storm. Charles Saatchi began supporting the work of this new generation of artists more than ten years ago and his gallery has played a pivotal role in letting their voices be heard. This work documents one of the largest collections of contemporary British art in the world.
