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Author: Andrew Jaffe
Publisher: John Wiley & Sons
ISBN: 0471480916
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Author: Ryan A. Rench
Publisher: CreateSpace
ISBN: 9781502509987
Category : Religion
Languages : en
Pages : 218
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Book Description
The Big Idea Bible Study (BIBS) is a simple Bible study that takes the reader through observation, interpretation and application of a biblical text.
Author: Ryan Williams
Publisher:
ISBN: 9780996077118
Category :
Languages : en
Pages :
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Book Description
We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
Author: Peter Whitfield
Publisher:
ISBN: 9781851243389
Category : Travel in literature
Languages : en
Pages : 0
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Book Description
No previous generation has ever travelled so energetically or so obsessively as ours, nor has travel writing ever been so much in fashion as it is now. But behind the self-conscious literary artistry of today's narratives there lies a rich and fascinating history of travel writing, stretching back over several thousand years.Travel writing has emerged from migration, war, exploration, trade, conquest, pilgrimage, science, and poetic longing. But when they recorded their travels, the military commanders of Greece and Rome, the navigators of the Age of Discovery, the diplomats and missionaries of the seventeenth century, the dilettantes who set out on the Grand Tour, the romantic travellers and the scientists of the nineteenth century all had one thing in common: they were re-imagining the world, re-interpreting it in their own minds and for their readers.This is the first general survey of the entire history of travel literature, with illustrations reproduced from manuscripts and books in the Bodleian Library's collections. Writers covered include Marco Polo, Sir John Mandeville, Thomas Coryate, Captain Cook, T.E. Lawrence, and Christopher Columbus as well as Boswell and Johnson, Byron, Ruskin, Defoe, Conrad, and James. This book highlights over a hundred texts, showing how one motive for travelling has been succeeded by another, and how travel writing has often inhabited a strange borderland between truth and imagination, fact and fiction. It demonstrates how travel writers have slowly outgrown their traditional stance of superiority to all things 'foreign', and have moved towards a deeper sensitivity to other lands and other cultures.
Author: Andrew Jaffe
Publisher: John Wiley & Sons
ISBN: 0471480916
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Author: Michael Lawrence
Publisher: Orchard Books
ISBN: 1408306727
Category : Juvenile Fiction
Languages : en
Pages : 186
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Book Description
This eighth Jiggy McCue story sees Jiggy and his pals, Angie and Pete, as usual, in trouble. This time, they are under threat from the brain of Bryan Ryan, one of their classmates. Bryan's Brain is out of control and threatening to take over the world! And only Jiggy, Pete and Angie, the 'Three Musketeers', can stop it. One for All and All for Lunch!
Author: Charlie Nicks
Publisher: Xlibris Corporation
ISBN: 1599268876
Category : Fiction
Languages : en
Pages : 515
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Book Description
Big Medicine is an intellectually rich and engaging historical epic detailing the early development of the West from 1850 to 1893. This enthralling historical novel is set on the present day Flathead Indian Reservation in Western Montana's magnificent Mission Valley. This is the story of trappers, traders, tribes, cattle barons, copper kings and timber czars and the political, military and personal struggles that eventually settled the fabled land, Montana. They came from far and wide, into a wild and untamed wilderness, risking all they had in hope of finding a better life, each of them hoping to fulfill their own personal vision. Some did, most did not, but all of their stories dress the captivating pages of Big Medicine.
Author:
Publisher:
ISBN:
Category : Salesmen and salesmanship
Languages : en
Pages : 792
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Book Description
Author: Ryan Personalized Journal Pub
Publisher:
ISBN: 9781659410907
Category :
Languages : en
Pages : 120
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Book Description
Creative Journal / Notebook for Ryan UNDER 10 DOLLARS ! Just $7.99 for a limited time. Hurry and order now before this offer disappears! Creative notebook / journal simple beautiful and professionally designed with customized first name ( Ryan ) and quote : ' Ryan's BIG IDEAS ' , with beautiful Black and white colors design combination. All the elements in this journal / notebook are customized handmade.This will be another perfect gift for you , your brother , relatives , coworker , friends ( Ryan ) or all your loved ones for all time. You can have it use as a notebook, journal or composition book that be the source of the creativity and encourage thinking out of the box Under 10 Dollars. Forget the boring thank you car and gift them this unique journal that they can use and always remember you by. Features Creative Ryan gift idea 120 blank lined white pages (60 sheets) 6"x9" notebook, perfect size for your desk, backpack, school, home or work Perfect sturdy matte soft cover It can be used to write notes, diary, planner, and journal A cool Ryan notebook that is awesome Gift Idea for Birthdays, Christmas, Anniversaries, Graduation or any other present giving occasion
Author: Kimberly Lang
Publisher: Penguin
ISBN: 0698166884
Category : Fiction
Languages : en
Pages : 306
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Book Description
In the small waterfront town of Magnolia Beach, Alabama, people may forgive, but they never forget—especially when it comes to scandalous reputations, juicy gossip, and a sexy new flame. Former wild child Helena Wheeler was happy to leave behind her hometown—and her sordid past—for Atlanta twelve years ago. But when her grandmother suffers an injury, Helena has no choice but to return, even if it means facing down all the people who have shunned her. Ryan Tanner went from being a football legend in high school to Magnolia Beach’s young, hot bachelor mayor. As a teenager, he never wanted anything to do with a girl like Helena. But when she hires Ryan to do some construction in her grandmother’s house, he finds that she’s grown up into a different person—one he quite likes. For Helena, confronting her past has its share of surprises—and falling for the resident golden boy was definitely not on her to-do list. But will her reformed ways be enough to get her back in the town’s good graces, or will her reputation keep Helena and Ryan apart for good?
Author: Dave Dunton
Publisher: Dorrance Publishing
ISBN: 1434951448
Category :
Languages : en
Pages : 188
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Book Description
