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Author: T. J. Rohleder
Publisher: Club-20 International
ISBN: 9781933356310
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Forget the complicated theories... Good marketing is simply attracting and retaining the right kind of customers - who will do the largest amount of repeat business with you over the longest period of time. Now, author T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) candidly reveals his 11 greatest Ruthless Marketing tips, tricks, and proven strategies that YOU can use to dominate your market and gain a genuine unfair advantage over all of your competitors!
Author: T. J. Rohleder
Publisher: Club-20 International
ISBN: 9781933356310
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
Forget the complicated theories... Good marketing is simply attracting and retaining the right kind of customers - who will do the largest amount of repeat business with you over the longest period of time. Now, author T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) candidly reveals his 11 greatest Ruthless Marketing tips, tricks, and proven strategies that YOU can use to dominate your market and gain a genuine unfair advantage over all of your competitors!
Author: T. J. Rohleder
Publisher: Club-20 International
ISBN: 9781933356877
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book will teach you how to be a RUTHLESS MARKETER and get all the money that could and should be yours! Ruthless marketing has nothing to do with ripping people off. In fact, it's just the opposite. It's all about extracting the largest amount of sales and profits from your targeted marketplace... And to do this - you must re-sell to the largest number of customers. You must develop the heart of the lion and the mind of the fox! It's not about lying to people or cheating them, but it is about mastering the art of getting the largest number of people in your market to give you the biggest amount of their disposable income! That's what this fifth book in our series will help you do. Read it and be ruthless!
Author: T. J. Rohleder
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356389
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This book contains 34 powerful marketing strategies that you can use to instantly get more money from your market. These tips, tricks, and little-known marketing techniques have been proven to generate many tens of millions of dollars for author T.J. Rohleder and many other smart marketers. In fact, these rare and unusual methods are making a fortune for many other people right now - and they can make a fortune for you, too! Use these methods and gain a genuine unfair advantage over all your competitors.
Author: Ileen Kelly
Publisher: Universal-Publishers
ISBN: 1581122667
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.
Author: Dan Kennedy
Publisher: Entrepreneur Press
ISBN: 1613081707
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: Julia London
Publisher: Dell
ISBN: 0307490378
Category : Fiction
Languages : en
Pages : 369
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Book Description
No woman could resist Julian Dane. Except Lady Claudia Whitney. Julian had known her since childhood, but the headstrong lass had grown into a beautiful woman. Julian vows to teach her everything he knows about passion. But Claudia, in her most innocent ardor, promises to challenge him to the most dangerous emotion of all: wild, all-consuming love. The rogue met his match in the woman he was forced to wed....
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3030595315
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
Author: Institute of Leadership & Management
Publisher: Routledge
ISBN: 1136380582
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.
Author: Christopher Moore
Publisher: Routledge
ISBN: 1136393803
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
