RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti) PDF Download
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Author: DR.V.BHARGAVI REDDY
Publisher: Lulu.com
ISBN: 1365016269
Category :
Languages : en
Pages : 248
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Book Description
Author: DR.V.BHARGAVI REDDY
Publisher: Lulu.com
ISBN: 1365016269
Category :
Languages : en
Pages : 248
Get Book Here
Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Alain Verbeke
Publisher: Cambridge University Press
ISBN: 1108851886
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
Author: Subhasis Ray
Publisher: Springer Science & Business Media
ISBN: 8132216539
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
This book is a compilation of Corporate Social Responsibility (CSR) theory and practices, with special reference to the Indian context. Over the last few decades, which have seen the onset of globalization, emergence of the industrial sector and an increased focus on community development, much attention has been focused on the role of corporations towards developing those societies where their operations are based. The introduction and evolution of CSR theories and practice in the developed countries has given CSR theorists and practitioners the guidance to appropriately place and implement CSR initiatives to help develop their role in the developed societies. However, while ample literature exists on such CSR practices, little has been done to aid the development of CSR in developing countries. Characterized by peculiar economic, political and social settings, the developing world needed its own blueprint for how CSR works and how it could best succeed. The need for doing is especially pertinent to a country like India, which is presently at a very crucial threshold, economically, politically and socially. Given the need to contextualize CSR theory and practice to the developing context, several CSR theories and practices have been explored in this book, which will provide readers with a thorough understanding of CSR and its successful implementation.
Author: Rob van Tulder
Publisher: Emerald Group Publishing
ISBN: 1835491197
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Politicians and businesses alike agree that something must be done about the environment, the question is what, how, when, and by whom? We ask, are we actually walking the talk?
Author: Wankel, Charles
Publisher: IGI Global
ISBN: 1613503334
Category : Political Science
Languages : en
Pages : 311
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Book Description
Continued growth of the global market necessitates research that establishes norms and practices and ensures the appropriate level of ethical concern for those who contribute to the process of globalization and are being affected by globalization. Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives presents the work of researchers who seek to advance the understanding of both the ethical impact of globalization and the influence of globalization on ethical practices from various cultural, socio-political, economic, and religious perspectives. The aim of this reference work is to put forward empirically grounded methods for understanding both the effect that the process of globalization has on ethical practices in organizations and how this research can shape the course of economic globalization.
Author: Wilfried Aulbur
Publisher: Random House India
ISBN: 9385990500
Category : Literary Collections
Languages : en
Pages : 304
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Book Description
How can one survive in a market which is volatile and uncertain? What strategies have worked and not worked in the past? What does it take to be successful in India? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and redBus? So what does it take to Ride the Tiger? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean? How have successful Indian companies managed challenges in an extremely price-sensitive market? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Bangalore and Gurgaon—the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.
Author: Kazuyuki Motohashi
Publisher: Springer
ISBN: 4431554688
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119563135
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.
Author: David Young
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111295958
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Reimagining business models is a tall order for any management team, and especially so in today’s business landscape of continual disruptive change. Having examined hundreds of businesses over the course of their research, the BCG Henderson Institute has developed a systematic approach for reimagining business models for economic and social sustainability, creating new modes of differentiation and advantage, embedding societal value into products and services, managing new performance measures, and reshaping business ecosystems to support these initiatives. This book explores the why, what, and how of sustainable business model innovation (SBM-I) – a new method by which corporations can optimize for both business and social value using their core businesses to deliver the financial returns expected by their owners and, in tandem, to help society meet its most significant challenges. It details the SBM-I innovation cycle linking to value creation and scaled transformation, and expands the application of SBM-I to sustainable business ecosystems and corporate lead sustainability alliances. Sustainable Business Model Innovation offers inspiration and guidance to create more competitive and sustainable companies. Your company's future, our environment, and society depend on doing so.
