Risk Taking and Information Handling in Consumer Behavior PDF Download

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Risk Taking and Information Handling in Consumer Behavior

Risk Taking and Information Handling in Consumer Behavior PDF Author: Donald F. Cox
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 696

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Book Description
Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.