Author: Anne Kreamer
Publisher: Random House
ISBN: 0812997719
Category : Business & Economics
Languages : en
Pages : 165
Book Description
A persuasive and eye-opening look at the importance of embracing risk in our working lives—and how to use it to achieve lifelong career success Some of us relish the chance to fly without a net, others . . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment. Praise for Anne Kreamer’s It’s Always Personal: Navigating Emotion in the New Workplace “A stimulating read bolstered by . . . some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal “So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating . . . look at an issue that rarely gets discussed.”—The Washington Post “Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle “[A] lively, well-researched exploration of emotions on the job.”—Oprah.com “Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review
Risk/Reward
Author: Anne Kreamer
Publisher: Random House
ISBN: 0812997719
Category : Business & Economics
Languages : en
Pages : 165
Book Description
A persuasive and eye-opening look at the importance of embracing risk in our working lives—and how to use it to achieve lifelong career success Some of us relish the chance to fly without a net, others . . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment. Praise for Anne Kreamer’s It’s Always Personal: Navigating Emotion in the New Workplace “A stimulating read bolstered by . . . some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal “So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating . . . look at an issue that rarely gets discussed.”—The Washington Post “Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle “[A] lively, well-researched exploration of emotions on the job.”—Oprah.com “Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review
Publisher: Random House
ISBN: 0812997719
Category : Business & Economics
Languages : en
Pages : 165
Book Description
A persuasive and eye-opening look at the importance of embracing risk in our working lives—and how to use it to achieve lifelong career success Some of us relish the chance to fly without a net, others . . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment. Praise for Anne Kreamer’s It’s Always Personal: Navigating Emotion in the New Workplace “A stimulating read bolstered by . . . some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal “So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating . . . look at an issue that rarely gets discussed.”—The Washington Post “Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle “[A] lively, well-researched exploration of emotions on the job.”—Oprah.com “Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review
Risk Reward
Author: Howard Abell
Publisher: Kaplan Publishing
ISBN: 9780793126637
Category : Brokers
Languages : en
Pages : 0
Book Description
Never before have both the individual and market dynamics of risk been focused together in one book. Featuring interviews with well-known traders and market wizards who describe in detail the challenges and opportunities the risk presents, this volume covers the psychology and strategies of risk-taking; techniques to embrace, avoid, and limit market risk; and the winning skills of the risk-embracing trader.
Publisher: Kaplan Publishing
ISBN: 9780793126637
Category : Brokers
Languages : en
Pages : 0
Book Description
Never before have both the individual and market dynamics of risk been focused together in one book. Featuring interviews with well-known traders and market wizards who describe in detail the challenges and opportunities the risk presents, this volume covers the psychology and strategies of risk-taking; techniques to embrace, avoid, and limit market risk; and the winning skills of the risk-embracing trader.
Better Good Than Lucky
Author: Charles Rotblut
Publisher: Traders Press
ISBN: 1934354147
Category : Biography & Autobiography
Languages : en
Pages : 8
Book Description
is a vice president with the American Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor Update newsletter and his commentary is published by both Seeking Alpha and Forbes.com.
Publisher: Traders Press
ISBN: 1934354147
Category : Biography & Autobiography
Languages : en
Pages : 8
Book Description
is a vice president with the American Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor Update newsletter and his commentary is published by both Seeking Alpha and Forbes.com.
Risk. Reward. Repeat.
Author: Eric Gleacher
Publisher: Jeg Press
ISBN: 9781544519227
Category :
Languages : en
Pages : 250
Book Description
Risk: success requires risk-risk that stands firmly on the platform of integrity. Reward: integrity inspires reward-generosity toward those who helped you succeed. Repeat: generosity fuels repetition-helping others to forge their own way forward. These are the lifelong tenets of Eric Gleacher, the Marine Corps officer and investment banker who, along with a handful of others, dominated the Mergers & Acquisitions industry in the latter half of the twentieth century and transformed the face of American business. Risk. Reward. Repeat. chronicles his compelling journey: from a profoundly isolated childhood to the hardcore leadership lessons of the Marine Corps, to Lehman Brothers and Morgan Stanley, to his own firm, going toe-to-toe with the giants of Wall Street. Gleacher's book puts today's culture of hype, tricks, and life-hacks to shame with its simple, timeless formula: be yourself, tell the truth, lead by example, do your best, own your mistakes, work hard, take risks, earn your success, and pay it forward. All of the profits from the sale of this book will be donated for charitable purposes.
Publisher: Jeg Press
ISBN: 9781544519227
Category :
Languages : en
Pages : 250
Book Description
Risk: success requires risk-risk that stands firmly on the platform of integrity. Reward: integrity inspires reward-generosity toward those who helped you succeed. Repeat: generosity fuels repetition-helping others to forge their own way forward. These are the lifelong tenets of Eric Gleacher, the Marine Corps officer and investment banker who, along with a handful of others, dominated the Mergers & Acquisitions industry in the latter half of the twentieth century and transformed the face of American business. Risk. Reward. Repeat. chronicles his compelling journey: from a profoundly isolated childhood to the hardcore leadership lessons of the Marine Corps, to Lehman Brothers and Morgan Stanley, to his own firm, going toe-to-toe with the giants of Wall Street. Gleacher's book puts today's culture of hype, tricks, and life-hacks to shame with its simple, timeless formula: be yourself, tell the truth, lead by example, do your best, own your mistakes, work hard, take risks, earn your success, and pay it forward. All of the profits from the sale of this book will be donated for charitable purposes.
Key Management Models
Author: Gerben Van den Berg
Publisher: FT Press
ISBN: 1292016302
Category : Business & Economics
Languages : en
Pages : 345
Book Description
This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Publisher: FT Press
ISBN: 1292016302
Category : Business & Economics
Languages : en
Pages : 345
Book Description
This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
A Beginner's Guide to High-Risk, High-Reward Investing
Author: Robert Ross
Publisher: Simon and Schuster
ISBN: 1507218249
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Make the best choices for your money and earn big with this guide to high-risk, high-reward investment strategies including options trading, investing in meme stocks, and the business of cryptocurrency. Your favorite sites are filled with the latest investment trends and stories of other people making bank by making smart moves in the market. But how can you get your own share of the wealth? A Beginner’s Guide to High-Risk, High-Reward Investing can help you make sense of trends, from short selling to cryptocurrency and “meme stock,” breaking down the buzzwords to give you hard facts about the opportunities and risks of fringe investment strategies. With advice from expert Robert Ross, this easy-to-follow investing guide gives you everything you need to determine which high-risk, high-reward investment strategies are the best fit for your portfolio.
Publisher: Simon and Schuster
ISBN: 1507218249
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Make the best choices for your money and earn big with this guide to high-risk, high-reward investment strategies including options trading, investing in meme stocks, and the business of cryptocurrency. Your favorite sites are filled with the latest investment trends and stories of other people making bank by making smart moves in the market. But how can you get your own share of the wealth? A Beginner’s Guide to High-Risk, High-Reward Investing can help you make sense of trends, from short selling to cryptocurrency and “meme stock,” breaking down the buzzwords to give you hard facts about the opportunities and risks of fringe investment strategies. With advice from expert Robert Ross, this easy-to-follow investing guide gives you everything you need to determine which high-risk, high-reward investment strategies are the best fit for your portfolio.
Risk and Reward
Author: Jack L. Rivkin
Publisher: Random House
ISBN: 9780394549293
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Tracks the role played by venture capitalists and individual investors in financing America's industrial growth and shows readers how to locate the quality high-tech companies of today that will become the giants of tomorrow
Publisher: Random House
ISBN: 9780394549293
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Tracks the role played by venture capitalists and individual investors in financing America's industrial growth and shows readers how to locate the quality high-tech companies of today that will become the giants of tomorrow
The Medieval Risk-Reward Society
Author: Will Hasty
Publisher:
ISBN: 9780814252659
Category : Literary Criticism
Languages : en
Pages : 274
Book Description
"The Medieval Risk-Reward Society" offers a study of adventure and love in the European Middle Ages focused on the poetry of authors such as Marie de France, Chretien de Troyes, Wolfram von Eschenbach, and Gottfried von Strassburg-showing how a society based on sacrifice becomes one of wagers and investments. Will Hasty's sociological approach to medieval courtly literature, informed by the analytic tools of game theory, reveals the blossoming of a worldview in which outcomes are uncertain, such that the very self (of a character or an authorial persona) is contingent on success or failure in possessing the things it desires-and upon which its social identity and personal happiness depend. Drawing on a diverse selection of contrasting canonical works ranging from the "Iliad" to the biblical book of Joshua to High Medieval German political texts to the writings of Leibniz and Mark Twain, Hasty enables an appreciation of the distinctive contributions made in antiquity and the Middle Ages to the medieval emergence of a European society based on risks and rewards. "The Medieval Risk-Reward Society: Courts, Adventure, and Love in the European Middle Ages" takes a descriptive approach to the competitions in religion, politics, and poetry that are constitutive of medieval culture. Culture is considered always to be "happening, " and to be happening on the cultural cutting edge as competitions for rewards involving the element of chance. This study finds adventure and love--the principal concerns of medieval European romance poetry--to be cultural game changers, and thereby endeavors to make a humanist contribution to the development of a cultural game theory. Will Hasty is Professor of German and Medieval and Early Modern Studies at the University of Florida, Gainesville."
Publisher:
ISBN: 9780814252659
Category : Literary Criticism
Languages : en
Pages : 274
Book Description
"The Medieval Risk-Reward Society" offers a study of adventure and love in the European Middle Ages focused on the poetry of authors such as Marie de France, Chretien de Troyes, Wolfram von Eschenbach, and Gottfried von Strassburg-showing how a society based on sacrifice becomes one of wagers and investments. Will Hasty's sociological approach to medieval courtly literature, informed by the analytic tools of game theory, reveals the blossoming of a worldview in which outcomes are uncertain, such that the very self (of a character or an authorial persona) is contingent on success or failure in possessing the things it desires-and upon which its social identity and personal happiness depend. Drawing on a diverse selection of contrasting canonical works ranging from the "Iliad" to the biblical book of Joshua to High Medieval German political texts to the writings of Leibniz and Mark Twain, Hasty enables an appreciation of the distinctive contributions made in antiquity and the Middle Ages to the medieval emergence of a European society based on risks and rewards. "The Medieval Risk-Reward Society: Courts, Adventure, and Love in the European Middle Ages" takes a descriptive approach to the competitions in religion, politics, and poetry that are constitutive of medieval culture. Culture is considered always to be "happening, " and to be happening on the cultural cutting edge as competitions for rewards involving the element of chance. This study finds adventure and love--the principal concerns of medieval European romance poetry--to be cultural game changers, and thereby endeavors to make a humanist contribution to the development of a cultural game theory. Will Hasty is Professor of German and Medieval and Early Modern Studies at the University of Florida, Gainesville."
The Great Mental Models, Volume 1
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
The Challenge for Business and Society
Author: Stanley S. Litow
Publisher: John Wiley & Sons
ISBN: 1119433886
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A roadmap to improve corporate social responsibility The 2016 U.S. Presidential Campaign focused a good deal of attention on the role of corporations in society, from both sides of the aisle. In the lead up to the election, big companies were accused of profiteering, plundering the environment, and ignoring (even exacerbating) societal ills ranging from illiteracy and discrimination to obesity and opioid addiction. Income inequality was laid squarely at the feet of us companies. The Trump administration then moved swiftly to scrap fiscal, social, and environmental rules that purportedly hobble business, to redirect or shut down cabinet offices historically protecting the public good, and to roll back clean power, consumer protection, living wage, healthy eating initiatives and even basic public funding for public schools. To many eyes, and the lens of history, this may usher in a new era of cowboy capitalism with big companies, unfettered by regulation and encouraged by the presidential bully pulpit, free to go about the business of making money—no matter the consequences to consumers and the commonwealth. While this may please some companies in the short term, the long term consequences might result in just the opposite. And while the new administration promises to reduce "foreign aid" and the social safety net, Stanley S. Litow believes big companies will be motivated to step up their efforts to create jobs, reduce poverty, improve education and health, and address climate change issues — both domestically and around the world. For some leaders in the private sector this is not a matter of public relations or charity. It is integral to their corporate strategy—resulting in creating new markets, reducing risks, attracting and retaining top talent, and generating growth and realizing opportunities. Through case studies (many of which the author spearheaded at IBM), The Challenge for Business and Society provides clear guidance for companies to build their own corporate sustainability and social responsibility plans positively effecting their bottom lines producing real return on their investments. This book will help: • Create an effective corporate social responsibility and sustainability plan • Provide long-term bottom line benefit • Protect and enrich brand value • Recruit and retain top talent Perfect for CEOs, CFOs, Human Resource/Corporate Affairs executives, but also for government and not-for-profit leaders, this book helps you come up with a solid plan for giving back to society, producing real sustainable value.
Publisher: John Wiley & Sons
ISBN: 1119433886
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A roadmap to improve corporate social responsibility The 2016 U.S. Presidential Campaign focused a good deal of attention on the role of corporations in society, from both sides of the aisle. In the lead up to the election, big companies were accused of profiteering, plundering the environment, and ignoring (even exacerbating) societal ills ranging from illiteracy and discrimination to obesity and opioid addiction. Income inequality was laid squarely at the feet of us companies. The Trump administration then moved swiftly to scrap fiscal, social, and environmental rules that purportedly hobble business, to redirect or shut down cabinet offices historically protecting the public good, and to roll back clean power, consumer protection, living wage, healthy eating initiatives and even basic public funding for public schools. To many eyes, and the lens of history, this may usher in a new era of cowboy capitalism with big companies, unfettered by regulation and encouraged by the presidential bully pulpit, free to go about the business of making money—no matter the consequences to consumers and the commonwealth. While this may please some companies in the short term, the long term consequences might result in just the opposite. And while the new administration promises to reduce "foreign aid" and the social safety net, Stanley S. Litow believes big companies will be motivated to step up their efforts to create jobs, reduce poverty, improve education and health, and address climate change issues — both domestically and around the world. For some leaders in the private sector this is not a matter of public relations or charity. It is integral to their corporate strategy—resulting in creating new markets, reducing risks, attracting and retaining top talent, and generating growth and realizing opportunities. Through case studies (many of which the author spearheaded at IBM), The Challenge for Business and Society provides clear guidance for companies to build their own corporate sustainability and social responsibility plans positively effecting their bottom lines producing real return on their investments. This book will help: • Create an effective corporate social responsibility and sustainability plan • Provide long-term bottom line benefit • Protect and enrich brand value • Recruit and retain top talent Perfect for CEOs, CFOs, Human Resource/Corporate Affairs executives, but also for government and not-for-profit leaders, this book helps you come up with a solid plan for giving back to society, producing real sustainable value.