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Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: Lewis C. Lin
Publisher:
ISBN: 9780615978420
Category : Employment interviewing
Languages : en
Pages : 218
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Book Description
In "Rise Above the Noise," the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. "And more..."
Author: Jonathan Lopez
Publisher: iUniverse
ISBN: 1663261989
Category : Self-Help
Languages : en
Pages : 74
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Book Description
Adjust your crown and rise above the noise of life. In a world filled with distractions and chaos, it is crucial that you maintain your stand and remain levelheaded. Just like a crown sits gracefully on your head, it symbolizes your inner strength, resilience, and God’s calling; we were created with a purpose, we are called to be limitless, the only limitation is created by you. In the middle of the noise and chaos, it is easy to lose sight of your true worth and potential. The noise can be overwhelming, drowning out your own voice and causing you to doubt yourself. But remember, you are the ruler of your own destiny, and it is within your power to rise above it all. That power was given to you by God! Adjusting your crown signifies a conscious decision to take control of your life. It is a reminder to hold your head high and embrace the Queen or King that you truly are. It is not about arrogance or superiority, but rather an acknowledgment of your self-worth and the importance of self-care; being confident. As you adjust your crown, you let go of the negativity and doubts that may have held you back, placing your trust in God. You release the opinions and judgments of others, understanding that their noise does not define you. Instead, you focus on your own journey, your own dreams, aspirations, and the Godly purpose given to you before birth.
Author: Lewis Lin
Publisher:
ISBN: 9780998120454
Category :
Languages : en
Pages : 252
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Book Description
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Author: Nick Bontis
Publisher:
ISBN: 9780986794506
Category : Human information processing
Languages : en
Pages : 0
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Book Description
"Information Bombardment" provides proven, real-world solutions for proactively managing the onslaught of information we face each day both in and out of the office. Dr. Nick Bontis weaves humor and personal stories with industry best practices and uses a simple framework of multilevel analysis to show you how to transform this real threat to productivity into an inimitable and sustainable competitive advantage for you and your organization. By teaching you how to work smarter, not harder, Dr. Bontis essentially gives you back your time. It is nothing short of amazing. It's Time to Work Smarter, Not Harder! o Improve your ability to sort through all of the e-mails, tweets, posts, instant messages, Web sites and other digital items that overload you o De-stress your life so that you can eliminate information-induced pressure, stress, anxiety, fear and other health-related problems o Reprioritize and simplify your informational sources so you can accelerate productivity and lift performance to higher levels o Speed up innovation through increased collaboration among your team members, colleagues and other stakeholders o Achieve industry-leading competitiveness by harvesting the full intellectual capital potential of your organization o Leverage key learning insights to stay ahead of the technological challenges that will face knowledge workers in the future
Author: Tim Shriver
Publisher: Penguin
ISBN: 0593298233
Category : Self-Help
Languages : en
Pages : 290
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Book Description
From some of our most prominent spiritual and religious leaders, poets and thinkers, singers and writers, a book of wisdom to light our way in dark times. AN OPEN FIELD PUBLICATION FROM MARIA SHRIVER At the start of 2020, in what felt already like an age of disorder, our world faced one of the gravest global challenges in a century. Covid-19 raced around the earth, and chaos erupted. Yet in the midst of this crisis, billions of human beings responded with love. Across the globe, people sought to connect, whether in person from a socially distant six feet or via a screen from 10,000 miles away. In that moment, Tim Shriver saw an opportunity for those hungry for community to answer a call to heal, a call to hope, a call to unite. He asked monks and nuns, artists and activists, nurses and doctors, ex-presidents and ex-cons to come together to share messages of inspiration, transformation, and love. This book captures the spirit of that 24-hour event. Featuring stories and insights from Bishop TD Jakes, Elizabeth Gilbert, Van Jones, Amy Grant, Dr. Rheeda Walker, Pastor Rick Warren, Rev. Jacqui Lewis, Jewel, Deepak Chopra and many others, The Call to Unite offers readers a book of wisdom to turn to in hard times - filled with prayers, poems, spiritual insights and lessons to live by that will stand the test of time. Those seeking affirmation, solace, and inspiration need only look inside for guidance in finding the light in any crisis. Only in embracing each other can we amplify the love that creates our global community. Only in coming together can we be our happiest, and our best.
Author: Ken Schmidt
Publisher: Simon and Schuster
ISBN: 1501155636
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Author: Nancy Lawson
Publisher: Chronicle Books
ISBN: 1616896175
Category :
Languages : en
Pages : 226
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Book Description
In this eloquent plea for compassion and respect for all species, journalist and gardener Nancy Lawson describes why and how to welcome wildlife to our backyards. Through engaging anecdotes and inspired advice, profiles of home gardeners throughout the country, and interviews with scientists and horticulturalists, Lawson applies the broader lessons of ecology to our own outdoor spaces. Detailed chapters address planting for wildlife by choosing native species; providing habitats that shelter baby animals, as well as birds, bees, and butterflies; creating safe zones in the garden; cohabiting with creatures often regarded as pests; letting nature be your garden designer; and encouraging natural processes and evolution in the garden. The Humane Gardener fills a unique niche in describing simple principles for both attracting wildlife and peacefully resolving conflicts with all the creatures that share our world.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
