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Author: Steve Hatch
Publisher: John Wiley & Sons
ISBN: 047068741X
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Author: Steve Hatch
Publisher: John Wiley & Sons
ISBN: 047068741X
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Author: Jeff Howard
Publisher: CRC Press
ISBN: 1040057764
Category : Computers
Languages : en
Pages : 273
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Book Description
Make More Immersive and Engaging Magic Systems in GamesGame Magic: A Designer's Guide to Magic Systems in Theory and Practice explains how to construct magic systems and presents a compendium of arcane lore, encompassing the theory, history, and structure of magic systems in games and human belief. The author combines rigorous scholarly analysis wi
Author: Lara Prior-Palmer
Publisher: Ebury Press
ISBN: 9781785038860
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.
Author: Eberhard Zeidler
Publisher: Springer Science & Business Media
ISBN: 354034764X
Category : Science
Languages : en
Pages : 1060
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Book Description
This is the first volume of a modern introduction to quantum field theory which addresses both mathematicians and physicists, at levels ranging from advanced undergraduate students to professional scientists. The book bridges the acknowledged gap between the different languages used by mathematicians and physicists. For students of mathematics the author shows that detailed knowledge of the physical background helps to motivate the mathematical subjects and to discover interesting interrelationships between quite different mathematical topics. For students of physics, fairly advanced mathematics is presented, which goes beyond the usual curriculum in physics.
Author: Muku Buncho
Publisher: Hanashi Media
ISBN: 1961788160
Category : Fiction
Languages : en
Pages : 192
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Book Description
Healed from the wounds of the battle with Morganaik, Tatsumi devoted himself daily to sword and magic training to become a man worthy of Chiko. Finally, he was appointed as a Temple Knight. Meanwhile, his cohabitation with Chiko was proceeding smoothly, and their relationship started gaining recognition among the people, causing him to seriously consider the concept of "marriage." Amidst this celebratory mood, a great evil suddenly appeared, intent on stopping their marriage! With a grown heart and body, Tatsumi was determined to protect his beloved Chiko!
Author: Rosemary Guiley
Publisher: Infobase Publishing
ISBN: 1438130007
Category : Alchemy
Languages : en
Pages : 385
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Book Description
A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
Author: Alexis Harris
Publisher: Wipf and Stock Publishers
ISBN: 1666700185
Category : Fiction
Languages : en
Pages : 180
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Book Description
Celestia and her warriors are back! Now a wife and mother, Queen Celestia is enjoying a hundred years of peace, or so she thought. When war breaks out in a neighboring kingdom, she and her warriors make their way to the home of the Oracle to figure out why. They discover the prophecy was not completely fulfilled, and they must embark on another quest to finish what they started. But, can they do so before the stars that were once aligned fall?
Author: Ari Freeman
Publisher: Aeon Books
ISBN: 1801520844
Category : Body, Mind & Spirit
Languages : en
Pages : 343
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Book Description
Reclaiming magic and magical thought in the modern, mainstream world The modern Western world has often raised its eyebrows at magic, associating it with madness and superstition. However, this ignore the fact of the matter that magic is a universal human experience which has existed in a multitude of forms across time and space. Now, in his groundbreaking book, Ari Freeman presents his argument that magic is still a human universal - we’ve just forgotten how to talk about it! Laying out clear and concise arguments, Pragmatic Magical Thinking will enlighten readers to how magic can be a practical approach to achieving real world results, drawing on evidence from science, philosophy, history and anthropology. For both beginners at magic, and the long practicing witch or wizard, Ari Freeman’s book is a breath of fresh air for the world of magical studies, inviting readers to join him in placing magic in it’s rightful place as a serious and mainstream subject of conversation and enquiry. Pragmatic Magical Thinking covers a wide and comprehensive selection of subjects in relation to your magical education. These include, but are not limited to: magic and memory, spirits, belief, magic in everyday life, science and magic, religion and magic, Kabbalist cosmology and morality.
Author: Leah Kaminsky
Publisher: Vintage
ISBN: 030794686X
Category : Literary Collections
Languages : en
Pages : 274
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Book Description
From Chekhov to Maugham to William Carlos Williams, doctors have long given voice to their unique perspectives through literature. Writer, M.D. celebrates this rich tradition with a collection of fiction and nonfiction by today’s most beloved physician-writers, including, • Abraham Verghese, on the lost art of the physical exam • Pauline Chen, on the bond between a med student and her first cadaver • Atul Gawande, on the ethical dilemmas of a young surgical intern • Danielle Ofri, on the devastation of losing a patient • Ethan Canin, on love, poetry, and growing old These essays and stories illuminate the inner lives of men and women who deal with trauma, illness, mortality, and grief on a daily basis. Read together, they provide a candid, moving, one-of-a-kind glimpse behind the doctor’s mask.
Author: Ricardo V Teixeira
Publisher: World Scientific
ISBN: 9811214522
Category : Mathematics
Languages : en
Pages : 406
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Book Description
'This delightful book connects mathematical concepts in a dozen areas to magic tricks. Expositions of the mathematics precede description and analysis of the tricks. The expositions are too short for in-depth learning; the intent is to give sophomores a taste of the content and ideas of later mathematics courses. Each chapter features exercises on the mathematics, and students can have fun practicing the tricks.'Mathematics MagazineTeixeira and Park present over 60 different magic tricks while introducing students to high-level math areas. Readers will learn really interesting ideas that will better prepare them for future courses and help them finding areas they might want to study deeper. And as a 'side effect' students will learn amazing magic tricks, century-old secrets, and details from famous magicians and mathematicians.The material was written to quickly present key concepts in several mathematical areas in direct way. Little or no proficiency in math is assumed. In fact, students do not require any Calculus knowledge. And since chapters are almost independent from each other, this book also work as introduction to several other courses.Topics covered include mathematical proofs, probability, abstract algebra, linear algebra, mathematical computing, number theory, coding theory, geometry, topology, real analysis, numerical analysis and history of math.
