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Author: Sandeep Dayal
Publisher: Penguin Portfolio
ISBN: 9780670094929
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.
Author: Sandeep Dayal
Publisher: Penguin Portfolio
ISBN: 9780670094929
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.
Author: Stephen Handel
Publisher: MIT Press
ISBN: 0262581272
Category : Psychology
Languages : en
Pages : 612
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Book Description
Listening combines broad coverage of acoustics, speech and music perception psychophysics, and auditory physiology with a coherent theoretical orientation in a lively and accessible introduction to the perception of music and speech events. Handel treats the production and perception of music and speech in parallel throughout the text, arguing that their production and perception follows identical principles; music and speech share the same formal properties, involve the same cognitive mechanisms, and cannot exist in separate "modules." The way that a sound is produced determines the physical properties of the acoustic wave. These properties in turn lead to the perception of the event. The initial chapters take up physical processes, including a section on characterization of sound and discussion of the way instruments and speech produce musical sound. Handel explains how the environment affects perceived sounds, including reflection, reverberation, diffraction, and the Doppler effect. Subsequent chapters take up psychological processes: partitioning smeared sounds into discrete events, identifying sound sources, the units and phrases of speech and music, and speech and music rhythms. The final chapter provides a detailed treatment of the physiology and neurophysiology of the auditory system. All of the author's explanations are coherent and clear, and this strategy includes discussing particular pieces of research in detail rather than covering many things superficially Handel analyzes causes as well as describing phenomena and sets out for the reader the difficulties inherent in the research methods he discusses. He defines the physical, musical, and psychological terms used, even the most basic ones, and covers all of the experimental methods and statistical procedures in the text. A Bradford Book.
Author: Sandeep Dayal
Publisher: McGraw Hill Professional
ISBN: 1264269854
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.
Author: Laura van den Berg
Publisher: Farrar, Straus and Giroux
ISBN: 0374714983
Category : Fiction
Languages : en
Pages : 147
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Book Description
ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New York Public Library, Library Journal, Lit Hub, Electric Literature, and Tor.com "As enchanting as fairy tales, as mysterious as dreams, these exquisitely composed fictions are as urgent and original as any being written today.” —Sigrid Nunez, author of The Friend, winner of the 2018 National Book Award for Fiction An urgent and unsettling collection of women on the verge from Laura van den Berg, author of The Third Hotel I Hold a Wolf by the Ears, Laura van den Berg’s first story collection since her prizewinning book The Isle of Youth, draws readers into a world of wholly original, sideways ghost stories that linger in the mouth and the mind. Both timeless and urgent, these eleven stories confront misogyny, violence, and the impossible economics of America with van den Berg’s trademark spiky humor and surreal eye. Moving from the peculiarities of Florida to liminal spaces of travel in Mexico City, Sicily, and Iceland, I Hold a Wolf by the Ears is uncannily attuned to our current moment, and to the fears we reveal to no one but ourselves. In “Lizards,” a man mutes his wife’s anxieties by giving her a LaCroix-like seltzer laced with sedatives. In the title story, a woman poses as her more successful sister during a botched Italian holiday, a choice that brings about strange and destructive consequences, while in “Karolina,” a woman discovers her prickly ex-sister-in-law in the aftermath of an earthquake and is forced to face the truth about her violent brother. I Hold a Wolf by the Ears presents a collection of women on the verge, trying to grasp what’s left of life: grieving, divorced, and hyperaware, searching, vulnerable, and unhinged, they exist in a world that deviates from our own only when you look too closely. With remarkable control and transcendent talent, van den Berg dissolves, in the words of the narrator of “Slumberland,” “that border between magic and annihilation,” and further establishes herself as a defining fiction writer of our time.
Author: Seán Commins
Publisher: Cambridge University Press
ISBN: 1107104505
Category : Psychology
Languages : en
Pages : 246
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Book Description
A visually engaging explanation of the neural process underlying various behaviours in species ranging from the simplest organisms to humans.
Author: Al Perkins
Publisher: Random House Books for Young Readers
ISBN: 0375842519
Category : Juvenile Nonfiction
Languages : en
Pages : 37
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Book Description
A super simple look at some of the sounds we hear with our ears—water dropping, popcorn popping, flutes tooting. . . . Makes a perfect read-aloud, with lots of sound effects and a variety of ears for hearing them. Bright and Early Books are perfect for beginning beginner readers! Launched by Dr. Seuss in 1968 with The Foot Book, Bright and Early Books use fewer and easier words than Beginner Books. Readers just starting to recognize words and sound out letters will love these short books with colorful illustrations.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 630
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Book Description
Author: Frank Fahy
Publisher: CRC Press
ISBN: 9780419241805
Category : Architecture
Languages : en
Pages : 542
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Book Description
Fundamentals of Noise and Vibration is based on the first semester of the postgraduate Masters' course in Sound and Vibration Studies at the Institute of Sound and Vibration Research, at the University of Southampton. The main objective of the course is to provide students with the skills and knowledge required to practise in the field of noise and vibration control technology. Readers do not need prior formal training in acoustics although a basic understanding of mechanics, fluid dynamics and applied mathematics is required. Many of the chapters use examples of models and forms of analysis to illustrate the principles that they introduce. By pointing toward the practical application of these fundamental principles and methods, the book will benefit those wishing to extend their knowledge and understanding of acoustic and vibration technology for professional purposes. Advanced Applications in Acoustucs, Noise and Vibration serves as a companion volume.
Author: Jeroen Breebaart
Publisher: John Wiley & Sons
ISBN: 0470033509
Category : Science
Languages : en
Pages : 228
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Book Description
This book collects a wealth of information about spatial audio coding into one comprehensible volume. It is a thorough reference to the 3GPP and MPEG Parametric Stereo standards and the MPEG Surround multi-channel audio coding standard. It describes key developments in coding techniques, which is an important factor in the optimization of advanced entertainment, communications and signal processing applications. Until recently, technologies for coding audio signals, such as redundancy reduction and sophisticated source and receiver models did not incorporate spatial characteristics of source and receiving ends. Spatial audio coding achieves much higher compression ratios than conventional coders. It does this by representing multi-channel audio signals as a downmix signal plus side information that describes the perceptually-relevant spatial information. Written by experts in spatial audio coding, Spatial Audio Processing: reviews psychoacoustics (the relationship between physical measures of sound and the corresponding percepts) and spatial audio sound formats and reproduction systems; brings together the processing, acquisition, mixing, playback, and perception of spatial audio, with the latest coding techniques; analyses algorithms for the efficient manipulation of multiple, discrete and combined spatial audio channels, including both MP3 and MPEG Surround; shows how the same insights on source and receiver models can also be applied for manipulation of audio signals, such as the synthesis of virtual auditory scenes employing head-related transfer function (HRTF) processing and stereo to N-channel audio upmix. Audio processing research engineers and audio coding research and implementation engineers will find this an insightful guide. Academic audio and psychoacoustic researchers, including post-graduate and third/fourth year students taking courses in signal processing, audio and speech processing, and telecommunications, will also benefit from the information inside.
Author: Gottlieb Heinrich Georg Jahr
Publisher:
ISBN:
Category : Homeopathy
Languages : en
Pages : 1114
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Book Description
