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Author: Des Dearlove
Publisher: John Wiley & Sons
ISBN: 9781841127668
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
In many ways, Richard Branson and his company the Virgin Group areunique. In an era dominated by strategists, Branson is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Never before has a single brandbeen so successfully deployed across such a diverse range of goodsand services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for thisnew edition, Business the Richard Branson Way, not onlyreveals the secrets of Branson's remarkable success but also drawsout the universal lessons and identifies strategies that can beapplied to any business or career. From picking on someone biggerthan you to moving faster than a speeding bullet, and from makingwork fun to keeping the common touch, you have in your hands thesecrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
Author: Michael Burgan
Publisher: Penguin
ISBN: 0448483157
Category : Juvenile Nonfiction
Languages : en
Pages : 114
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Book Description
What would you do with a billion dollars? This question gets a definitive answer from billionaire Richard Branson: do everything! Born into a wealthy family in London, Branson suffered from dyslexia and was a poor student. Still, his knack for business started early with a successful parakeet-breeding enterprise at age 11.The charismatic entrepreneur launched his first major business, Virgin Records, at age 22 and spent the next few decades building the Virgin group that now includes more than 400 companies. Known for his eccentric lifestyle and trillion-watt smile, Branson’s hot air balloon flights, innovative leadership, and world record attempts have made him an instantly-recognizable global icon.
Author: Sir Richard Branson
Publisher: Random House
ISBN: 0753515881
Category : Biography & Autobiography
Languages : en
Pages : 387
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Book Description
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
Author: Richard Branson
Publisher: Penguin
ISBN: 1591845688
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding determination to break the rules and rewrite them himself. Here’s how he does it.
Author: Richard Branson
Publisher: Random House
ISBN: 0753519887
Category : Biography & Autobiography
Languages : en
Pages : 404
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Book Description
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him âe" from politicians, business leaders, explorers, scientists and philanthropists âe" Richard reflects on the qualities he feels are essential for success in todayâe(tm)s world. This is not a conventional book on leadership. There are no rules âe" but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether youâe(tm)re at the beginning of your career, or head of a Fortune 500 company âe" this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader âe" not just a boss.
Author: Richard Branson
Publisher: Penguin
ISBN: 1101514213
Category : Transportation
Languages : en
Pages : 341
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Book Description
One of the world's most famous business leaders (and a well-known avian fanatic) explores the pioneers of flight. Bestselling author and billionaire entrepreneur Sir Richard Branson has always been obsessed with the skies. To promote a new Virgin Airlines route, he became the first man to water ski behind a blimp. His Virgin Galactic venture will soon offer ordinary people the opportunity to experience spaceflight aboard the first commercial spaceliner, SpaceShipTwo. In Reach for the Skies, Branson examines the history of aviation over the last two hundred years, putting the spotlight on trailblazers such as: *Tony Jannus, who made the first ever commercial flight over Tampa Bay, Florida, in 1914. *Leo Valentin, the "bird man" who jumped from 9,000 feet wearing a pair of wooden wings in the 1950s. *Steve Fossett, who broke 130 world records in planes, balloons, and airships. The pioneers of flight-not just the world-famous Wright Brothers, but also lesser known visionaries and dreamers-made it possible for any of us with the desire and the commitment to reach for the skies ourselves.
Author: Richard Branson
Publisher: Random House
ISBN: 0753513005
Category : Airlines
Languages : en
Pages : 674
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Book Description
Candid, funny, inspirational and often revealing about Branson's family, close friends and his personal philosophy on life and business, this long-awaited autobiography covers dramatic events such as the dirty tricks campaign and the balloon adventures.
Author: Sir Craig Kielburger
Publisher: John Wiley & Sons
ISBN: 111944781X
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book’s back cover at WE.org. Your guide to ‘Business with Benefits'... for All! Purpose and profit are powerful human motivators. Combined, this power can change the world. WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact. Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission. Get paid to change the world — who wouldn’t want to be the person doing that? Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose. With the tips inside this book, you, your business, or your charity can: Find a cause that drives you and your career goals to new heights Create a job that you love and be celebrated by your peers, boss, and industry Inspire brand fanatics to stay loyal to you, your company, and your cause Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal values, achieving career success, and changing the world. Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance. Get paid to change the world – who wouldn’t want to be the person doing that?
Author: Terry Southern
Publisher: Virgin Books Limited
ISBN: 9781899116003
Category : History
Languages : en
Pages : 257
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Book Description
Richard Branson was the publisher of a small alternative music magazine in London in the early 1970s when he founded Virgin Records with his partner Simon Draper. Together they recruited and developed new talent in the UK's burgeoning music scene, signing and producing bands such as The Sex Pistols. They also recognized the importance of world music, releasing records by John Lee Hooker, Peter Tosh, and many other blues and reggae artists. Eventually Virgin would grow to be a worldwide music phenomenon, with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, Culture Club, Lenny Kravitz, The Smashing Pumpkins, and more on their hit list. Virgin: A History of Virgin Music was written in part by the late great 20th-century literary icon Terry Southern, with candid commentaries throughout by Branson, Draper and Virgin/EMI CEO Ken Berry on the Virgin artists and the evolution of the record label. Featuring hundreds of rare publicity photos, album covers, candid snapshots and quotes, this is a hectic ride through Virgin's hallowed past and a cool archive of a unique period in 20th-century music history.
Author: Richard Branson
Publisher: Longman
ISBN: 9780582512245
Category : Fiction
Languages : en
Pages : 107
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Book Description
Richard Branson's life is an adventure, from record-breaking balloon flights to courtroom battles with British Airways. This autobiography of the founder of the Virgin empire, offers an insight into the private and public world of this larger-than-life entrepreneur.
Author: Tim Jackson
Publisher: HarperCollins
ISBN: 0008240647
Category : Biography & Autobiography
Languages : en
Pages : 418
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Book Description
First published in 1994 and now available as an ebook. This edition does not include illustrations.
