Author: C. Jan Swearingen
Publisher: Routledge
ISBN: 1135667896
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
This volume of select conference papers respresents current thought on the role of rhetoric in various disciplines including topics of race, technology, and religion. It is of interest to scholars in classical & contemporary rhetoric and related fields.
Author: C. Jan Swearingen
Publisher: Routledge
ISBN: 9780805832945
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
This volume of select conference papers respresents current thought on the role of rhetoric in various disciplines including topics of race, technology, and religion. It is of interest to scholars in classical & contemporary rhetoric and related fields.
Author: C. Jan Swearingen
Publisher: Routledge
ISBN: 1135667888
Category : Language Arts & Disciplines
Languages : en
Pages : 411
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Book Description
Rhetoric, the Polis, and the Global Village represents current thought on the role of rhetoric in various disciplines, and includes such diverse topics as race, technology, and religion, demonstrating the expanding relevance of rhetoric in today's world. The essays included in this volume address the question of the polis in ancient and modern times, gradually converging with the more recent 30-year span between the decade of the Global Village and today's rhetorical rehearsals for a political global economy. Originating from the 1998 Rhetoric Society of America's biennial conference, and representing the 30-year anniversary of the organization, this volume offers to all readers the keynote lectures and selected papers celebrating the universality of rhetoric across cultures. As a benchmark for the scholarship and growth of the rhetoric discipline in recent history, it will be of great interest to scholars in classical and contemporary rhetoric, writing, and other fields in which rhetoric has attained critical significance and influence.
Author: Lindal Buchanan
Publisher: Parlor Press LLC
ISBN: 1602351376
Category : Social Science
Languages : en
Pages : 505
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Book Description
Walking and Talking Feminist Rhetorics: Landmark Essays and Controversies gathers significant, oft-cited scholarship about feminism and rhetoric into one convenient volume. Essays examine the formation of the vibrant and growing field of feminist rhetoric; feminist historiographic research methods and methodologies; and women’s distinct sites, genres, and styles of rhetoric. The book’s most innovative and pedagogically useful feature is its presentation of controversies in the form of case studies, each consisting of exchanges between or among scholars about significant questions.
Author: Lynée Lewis Gaillet
Publisher: University of Missouri Press
ISBN: 0826218687
Category : Literary Criticism
Languages : en
Pages : 275
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Book Description
Introduces new scholars to interdisciplinary research by utilizing bibliographical surveys of both primary and secondary works that address the history of rhetoric, from the Classical period to the 21st century.
Author: Laura Gray-Rosendale
Publisher: State University of New York Press
ISBN: 0791490653
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
Alternative Rhetorics questions traditional canons of rhetorical thought, and offers new perspectives on rhetorics historically overlooked within Western culture. Along with establishing new methodologies for investigating the history of rhetorics, the book also explores rhetoric's changing relationship with technology. By challenging the reader's understanding of rhetoric and the rhetorical tradition, Alternative Rhetorics provides insights that will allow researchers, educators, and students to rethink their own position in a rhetorical world.
Author: Christopher Miles
Publisher: Routledge
ISBN: 1317212576
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice. Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments. This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.
Author: Ernest L. Stromberg
Publisher: University of Pittsburgh Pre
ISBN: 0822973014
Category : Literary Criticism
Languages : en
Pages : 297
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Book Description
American Indian Rhetorics of Survivance presents an original critical and theoretical analysis of American Indian rhetorical practices in both canonical and previously overlooked texts: autobiographies, memoirs, prophecies, and oral storytelling traditions. Ernest Stromberg assembles essays from a range of academic disciplines that investigate the rhetorical strategies of Native American orators, writers, activists, leaders, and intellectuals.The contributors consider rhetoric in broad terms, ranging from Aristotle's definition of rhetoric as "the faculty . . . of discovering in the particular case what are the available means of persuasion," to the ways in which Native Americans assimilated and revised Western rhetorical concepts and language to form their own discourse with European and American colonists. They relate the power and use of rhetoric in treaty negotiations, written accounts of historic conflicts and events, and ongoing relations between American Indian governments and the United States. This is a groundbreaking collection for readers interested in Native American issues and the study of language. In presenting an examination of past and present Native American rhetoric, it emphasizes the need for an improved understanding of multicultural perspectives.
Author: Shane Borrowman
Publisher: Routledge
ISBN: 1135263566
Category : Language Arts & Disciplines
Languages : en
Pages : 692
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Book Description
Renewing Rhetoric’s Relation to Composition comprehensively examines the development of rhetoric and composition, using the writings of Theresa Jarnagin Enos as points of departure for studies of broader trends. Chapters explore such topics as the historical relations of rhetoric and composition, their evolution within programs of study, and Enos’s research on gender. The volume presents the growing disjunction between rhetoric and composition and paints a compelling picture of the current state of both disciplines as well as their origins. This volume acknowledges the influential role that Theresa Enos has had in the writing and rhetoric disciplines. Her career provides benchmarks for plotting developments in rhetoric and composition, including the evolving relations between the two. This collection offers a tribute to her work and to the new directions in the discipline stemming from her research. With an all-star line-up of contributors, it also represents the state of the art in rhetoric and composition scholarship, and it will serve current and future scholars in both disciplines.
Author: Andrea A. Lunsford
Publisher: SAGE Publications
ISBN: 1452212031
Category : Language Arts & Disciplines
Languages : en
Pages : 713
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Book Description
The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.
