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Author: Collectif
Publisher:
ISBN: 9782336890975
Category :
Languages : en
Pages : 0
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Book Description
Author: Collectif
Publisher:
ISBN: 9782336890975
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Thomaï Serdari
Publisher: Springer Nature
ISBN: 3030453014
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Author: Martin C. Wittig
Publisher: LID Editorial
ISBN: 191064997X
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.
Author: Srikant M. Datar
Publisher: Harvard Business Press
ISBN: 1422131645
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.
Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
ISBN: 0749470046
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Author: Anne Colby
Publisher: John Wiley & Sons
ISBN: 1118038711
Category : Education
Languages : en
Pages : 215
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Book Description
Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
Author: Rowan Gibson
Publisher: Hachette UK
ISBN: 1857884620
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
The world’s foremost business thinkers explore organizations can be redesigned to survive and thrive in tomorrow’s hypercompetitive global environment.
Author: Pamela N. Danziger
Publisher:
ISBN: 9781461943617
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 272
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Book Description
The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Author: Philip Kotler
Publisher: FT Press
ISBN: 0133410196
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Author: Joseph L. Bower
Publisher: Harvard Business Press
ISBN: 1422130037
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Identifies ten potential dangers to the global market system, providing examples of companies that are thriving and describing how a businesses must develop corporate strategies that are innovative and strenghten institutions at community, national, and international levels.
