Author: Lars Thomassen
Publisher: Kogan Page Publishers
ISBN: 0749448733
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.
Author: Mattias Karrholm
Publisher: Routledge
ISBN: 131706447X
Category : Architecture
Languages : en
Pages : 207
Get Book Here
Book Description
Over the past few years there has been a proliferation of new kinds of retail space. Retail space has cropped up just about everywhere in the urban landscape: in libraries, workplaces, churches and museums. In short, retail is becoming a more and more manifest part of the public domain. The traditional spaces of retail, such as city centres and outlying shopping malls, are either increasing in size or disappearing, producing new urban types and whole environments totally dedicated to retail. The creation of these new retail spaces has brought about a re- and de-territorialisation of urban public space, and has also led to transformations in urban design and type of materials used, and even in the logic and ways through which these design amenities meet the needs of retailers and/or consumers. This book describes how the retailisation of public domains affects our everyday life and our use of the built environment. Taking an architectural and territorial perspective on this issue, it looks specifically at how retail and consumption spaces have changed and territorialised urban life in different ways. It then develops a methodology and a set of concepts to describe and understand the role of architecture in these territorial transformations.
Author: Dr.Dipa Mitra
Publisher: Archers & Elevators Publishing House
ISBN: 9390996481
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: Lars Thomassen
Publisher: Kogan Page Publishers
ISBN: 9780749446895
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.
Author: Mattias Kärrholm
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409430995
Category : Architecture
Languages : en
Pages : 172
Get Book Here
Book Description
Over the past few years there has been a proliferation of new kinds of retail space, such as in libraries, workplaces, churches and museums. This book describes how the retailisation of public domains affects our everyday life and our use of the built environment. Taking an architectural and territorial perspective on this issue, it looks at how retail and consumption spaces have changed and territorialised urban life in different ways. It then develops a methodology and a set of concepts to describe and understand the role of architecture in these territorial transformations.
Author: OECD
Publisher: OECD Publishing
ISBN: 9789264163065
Category :
Languages : en
Pages : 491
Get Book Here
Book Description
This publication gives a comprehensive overview of the major driving forces behind recent trends, future prospects, financial market implications as well as regulatory and supervisory challenges related to the rise in institutional assets.
Author: Joseph Healy
Publisher: Simon and Schuster
ISBN: 1920727949
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
What was once an industry built on trust, professionalism and value, has become synonymous with greed, complacency and everything that has gone wrong with capitalism. So how did Australian banks, which avoided much of the aftermath of the GFC, lose their way and become engulfed in scandal? Breaking the Banks delves into the causes and effects of the banking crisis that plagued Australia and the world, to re-establish the fundamentals of banking that for so long have been overshadowed by power and wealth, and provides us with a crucial blueprint to revolutionise the future of banking. With expertise in banking that spans over three decades and several markets and as a former senior executive at two of Australia’s largest banks, Joseph Healy, co-founder and co-CEO of Judo Bank, writes the insider’s account of the banking crisis that plagued Australia and the world.
Author: Hanneke Wegman
Publisher: Kluwer Law International B.V.
ISBN: 9041186115
Category : Law
Languages : en
Pages : 374
Get Book Here
Book Description
The expansion of the fund industry has been one of the most notable trends in the financial markets of recent years. Not only has the demand for funds among EU investors grown, but both the number and types of investment funds also continue to increase. Since investment funds available in the EU can be established both inside and outside the EU, they may be subject to different investor protection regulations, depending on where the fund is located. Accordingly, different levels of investor protection may exist between investors investing in EU funds and investors investing in non-EU funds, including US funds. This book investigates whether there is a level playing field between EU investors investing in EU funds and EU investors investing in US funds and if not, if there is a legal basis in current EU law for the EU regulator to adopt additional investor protection rules applying to investment funds. The analysis considers the basic characteristics of investment funds, how they function in practice, and how they are regulated relating to investor protection issues. Factors examined in depth include the following: – features of funds most relevant to the protection of retail investors; – operational structure, investment strategies, fee structure, and legal structure of funds; – internal control systems; – transparency and disclosure rules; – conduct of business rules; and – depositary monitoring rules. The author examines relevant EU directives and rules and the particular remit of each, as well as US law applying to investment funds that are active in the EU. Case law and relevant literature in the field is also drawn on. As an assessment of the current degree of protection applying to funds that are available to EU retail investors – as well as an up-to-date overview of regulatory requirements and procedures concerning the protection of EU investors in investment funds – this book is unsurpassed. Especially valuable is the closing discussion about whether the EU regulatory system provides for a level playing field of protection for EU retail investors, and if not which additional rules can be adopted by the EU regulator in this area. Lawyers and other professionals in all areas of law and policy concerned with investment and finance will find this book of great value.
Author: Lynne Mesher
Publisher: AVA Publishing
ISBN: 2940411220
Category : Architecture
Languages : en
Pages : 187
Get Book Here
Book Description
Retail Design.
Author: Camillo Boano
Publisher: Routledge
ISBN: 1317301803
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
In the 1970s and following on from the deposition of Salvador Allende, the Chilean dictatorship of Augusto Pinochet installed a radical political and economic system by force which lent heavy privilege to free market capitalism, reduced the power of the state to its minimum and actively suppressed civil society. Chicago economist Milton Friedman was heavily involved in developing this model, and it would be hard to think of a clearer case where ideology has shaped a country over such a long period. That ideology is still very much with us today and has come to be defined as neoliberalism. This book charts the process as it developed in the Chilean capital Santiago and involves a series of case studies and reflections on the city as a neoliberal construct. The variegated, technocratic and post-authoritarian aspects of the neoliberal turn in Chile serve as a cultural and political milieu. Through the work of urban scholars, architects, activists and artists, a cacophony of voices assemble to illustrate the existing neoliberal urbanism of Santiago and its irreducible tension between polis and civitas in the specific context of omnipresent neoliberalism. Chapters explore multiple aspects of the neoliberal delirium of Santiago: observing the antagonists of this scheme; reviewing the insurgent emergence of alternative and contested practices; and suggesting ways forward in a potential post-neoliberal city. Refusing an essentialist call, Neoliberalism and Urban Development in Latin America offers an alternative understanding of the urban conditions of Santiago. It will be essential reading to students of urban development, neoliberalism and urban theory, and well as architects, urban planners, geographers, anthropologists, economists, philosophers and sociologists.
