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Author: Warren G. Meyer
Publisher: Gregg Division McGraw-Hill
ISBN: 9780070416932
Category : Business & Economics
Languages : en
Pages : 583
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Book Description
Sixth ed. by G. H. Richert and others, entered under title.
Author: Warren G. Meyer
Publisher: Gregg Division McGraw-Hill
ISBN: 9780070416932
Category : Business & Economics
Languages : en
Pages : 583
Get Book Here
Book Description
Sixth ed. by G. H. Richert and others, entered under title.
Author: Gottlieb Henry Richert
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 424
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Book Description
Author: Dale M. Lewison
Publisher: Merrill Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Author: Warren G. Meyer
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 583
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Book Description
Author: Lynda Rose Poloian
Publisher: Bloomsbury Publishing USA
ISBN: 1501305980
Category : Business & Economics
Languages : en
Pages : 1024
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Book Description
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Author: Gottieb Henry Richert
Publisher: Gregg Division McGraw-Hill
ISBN: 9780070523258
Category : Business & Economics
Languages : en
Pages : 630
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Book Description
Author: Helen Goworek
Publisher: Pearson Higher Ed
ISBN: 0273758780
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Gottlieb Henry Richert
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 456
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Book Description
Author: Lynn, Moreland A
Publisher:
ISBN:
Category : Large type books
Languages : en
Pages :
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Book Description
Author: G. Henry Richert
Publisher:
ISBN:
Category :
Languages : en
Pages : 616
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Book Description