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Author: Martti Laaksonen
Publisher:
ISBN: 9789516832947
Category : Shopping
Languages : en
Pages : 241
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Book Description
Author: Martti Laaksonen
Publisher:
ISBN: 9789516832947
Category : Shopping
Languages : en
Pages : 241
Get Book Here
Book Description
![Special Issue [on] Retail Patronage Dynamics PDF](https://books.google.com/books/content/images/frontcover/tCzAtgAACAAJ?fife=w80-h100)
Author: Martti Laaksonen
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 174
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Book Description
Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Includes bibliographical references and index
Author: Edgar A. Pessemier
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 69
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Book Description
Author: Soonhwa Choi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Robert F. Lusch
Publisher:
ISBN: 9780931880025
Category :
Languages : en
Pages :
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Author: Elizabeth Helen Bratthauar
Publisher:
ISBN:
Category :
Languages : en
Pages : 132
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Book Description
Author: Sylvia See-Wai Ma
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 578
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Author: Christian Pinson
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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