Retail Advertising and Promotion PDF Download
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Author: Jay Diamond
Publisher: Fairchild Books
ISBN: 9781563678981
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Jay Diamond
Publisher: Fairchild Books
ISBN: 9781563678981
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Aaron Hamilton Chute
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 20
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Book Description
Author: Kristen K. Swanson
Publisher: Bloomsbury Publishing USA
ISBN: 1628921579
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
Author: Mary Frances Drake
Publisher: Prentice Hall
ISBN: 9780023300295
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Pamela M. Phillips
Publisher: Pearson College Division
ISBN: 9780133627992
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author: Jesko Perrey
Publisher: John Wiley & Sons
ISBN: 1118489519
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author: John Donnellan
Publisher: A&C Black
ISBN: 1609014901
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Meir Liraz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548373436
Category :
Languages : en
Pages : 42
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Book Description
This guide covers retail merchandise management which involves: * What merchandise to carry in stock * How much to buy and stock of each item * How much selling space to give each item * What price to charge for each item * How to display, advertise and promote each item Merchandise management is sometimes mistaken with merchandising. Merchandising refers to good in-store display and promotion of merchandise. Merchandise management, as described above, is much more, as will be seen in the discussion to follow in this guide. Here are some of the topics discussed: Selection of merchandise Gross profit Profit per square foot Allocation of space based on profit per square foot Gross profit on investment Stockturn Implementing a merchandise improvement program Gradual replacement of undesirable merchandise Checklist for improving the merchandise mix in your store Retail pricing, sales and markdowns Retail advertising and promotion ...and much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under - not because they weren't talented or smart enough - but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
