Retail and Marketing Channels (RLE Retailing and Distribution) PDF Download
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Author: Srinivas K. Reddy
Publisher: Routledge
ISBN: 1136245723
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author: Srinivas K. Reddy
Publisher: Routledge
ISBN: 1136245723
Category : Business & Economics
Languages : en
Pages : 345
Get Book Here
Book Description
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author:
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 1496
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Book Description
Author: Jan Fransoo
Publisher: Createspace Independent Publishing Platform
ISBN: 9781975742003
Category :
Languages : en
Pages : 440
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Book Description
Millions of small, family operated nanostores are the main source of consumer packaged goods in many neighborhoods of large cities across the developing world. In many of these countries, well over half of consumer goods are sold via the nanostore channel. Understanding this channel is critical for anyone selling or intending to sell into these large and fast growing markets. Tackling the logistics complexities of serving millions of nanostores is a challenge that many face, yet few master. In this book, we discuss logistics distribution and commercial route-to-market concepts for this channel and present best practices from Latin America, Asia, and North Africa. The book serves to inspire managers in marketing, sales, supply chain, distribution, logistics, and general management to develop their understanding and their business success in these growing markets. This book includes a unique set of case studies focusing on companies that have successfully created forward-looking approaches to retail operations over the world. The case studies included provide readers with a range of best practices, useful insights, and commercial and logistics strategies for serving diverse distribution channels. The authors (with extensive experience within these markets) and editors (from premier research institutions in Europe and the US) have done extensive field research over multiple years to develop the insights that are shared in this book. With the growth of convenience stores in the developed world, the insights also serve as an inspiration for those in Europe and North America that are confronted with a rapid proliferation of retail outlets as proximity shopping is becoming the norm. In the final chapter, the editors reflect on recent developments, particularly in China, where electronic commerce and nanostores are partnering to become a strong rival for the organized retail channel. "As the world population tends to concentrate more and more in urban environments, the two fastest growing channels for consumer goods distribution are online sales and convenient, proximal nanostores. Remarkably, this trend applies to both the most and the least developed economies. This book is a valuable resource that covers the realities and the challenges of serving nanostores, a subject much less widely covered than the "sexier" online e-commerce channel, but equally important for understanding the evolution of the world's fast moving consumer goods markets." - Sergio Barbarino, P&G Research Fellow and Chairman of The European Technology Platform for Logistic Innovation, ALICE
Author: Brian J. L. Berry
Publisher: Englewood Cliffs, N.J. : Prentice-Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
![Catalogue of the Public Documents of the [the Fifty-third] Congress [to the 76th Congress] and of All Departments of the Government of the United States PDF](https://books.google.com/books/content/images/frontcover/kY6b8QaGLksC?fife=w80-h100)
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 2606
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Book Description
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 748
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Book Description
Author: John Dawson
Publisher: Routledge
ISBN: 0415540356
Category : Commercial geography
Languages : en
Pages : 249
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Book Description
This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications.
Author:
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ISBN:
Category :
Languages : en
Pages : 1490
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Book Description
Author:
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ISBN:
Category :
Languages : en
Pages : 1612
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 990
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Book Description
