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Author: Fredi Fischli
Publisher:
ISBN: 9783856764142
Category :
Languages : en
Pages : 600
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Book Description
Author: Fredi Fischli
Publisher:
ISBN: 9783856764142
Category :
Languages : en
Pages : 600
Get Book Here
Book Description
Author: Steve Dennis
Publisher: LifeTree Media
ISBN: 1928055931
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Author: Daniel Herbert
Publisher: Rutgers University Press
ISBN: 0813595541
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
Author: Bobby Dazzler
Publisher: Alpha Glyph Publications
ISBN: 9781988368047
Category :
Languages : en
Pages : 194
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Book Description
BOBBY DAZZLER, a strong, strategic British Columbian retailer, had been a leader in the industry for nearly 30 years. Lasting many years in a field that is notorious for ups and downs, now she is speaking up about the abusive and bullying nature of large organizations, showing us how small local retail is not able to survive nor thrive. As it shares this experience, this business memoir blows the whistle and reveals the truth so others can also learn and be helped to understand the struggle of this small retailer. After experiencing the retail apocalypse first hand, and going through many general and personal challenges, a time had come for this retailer to change directions. After dealing with humanity on a material level, a self-discovery evolved from the struggles, the problems and all the adversity, leading to another path that was much more aligned to the soul purpose. In the meantime, a wonderful personal story had been created that was meant to be shared for many to enjoy about this small, local independent businesswoman who lasted so long in the challenging retail world.
Author: Ritesh Mohan
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
Retail apocalypse or Retail renaissance Let’s first of all understand that retail is not dying but bad retail is certainly dying. Brands which refuse to adapt themselves to changing consumer’s buying behavior would vanish. The book cover real life case studies and examples to explain the retail concepts for the young retail managers and retail start-up owners, retailpreneurs & senior leaderships in an easy to understand style. The book is a must read for management undergraduates, retail front liners and mid managers who strive for self-learning and self-growth and development. The aim of the book is to de-mystify the complexities of existing retail and simplify it as it was earlier meant to be in the first place. Hence the title SIMPLIFYING RETAIL. Wishing all the readers a success in their retail journey
Author: Matthias Spanke
Publisher: Springer Nature
ISBN: 3030366502
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Author: Steve Dennis
Publisher: LifeTree Media
ISBN: 1928055931
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Author: Mark Pilkington
Publisher: Bloomsbury Publishing
ISBN: 1472965132
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1394204701
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author: Conrad Kickert
Publisher: University of Toronto Press
ISBN: 1487535643
Category : Architecture
Languages : en
Pages : 310
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Book Description
Our street-level economy is undergoing dramatic change. Retailers are reeling from the rise of e-commerce, rising rents, and increasing storefront vacancies, along with a cultural shift from material to experiential consumerism. Today, the COVID-19 pandemic is contributing to economic upheaval as commercial corridors and the small businesses they house face sweeping closures, bankruptcy, and job losses. Streetlife brings together scholars who have been trying to make sense of the changing retail landscape at street level and what it means for urbanism’s future. Streetlife pays special attention to the varied responses and policies that have emerged to address the competing realities of small business loss and neighbourhood needs. With case studies from the United States, as well as contributions covering Canada and Europe, this book demystifies the logic behind street-level urban retail and calls for better plans, designs, policies, and innovations to bolster sales. Streetlife shows that now, more than ever before, we need to understand what makes our storefronts tick, what awaits them, and what we can do as planners, designers, developers, entrepreneurs, and policymakers to maintain retail as integral to urban lifestyle.
