Author: Francisco Palao
Publisher: Bubok
ISBN: 8468541184
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Transformación exponencial
Author: Francisco Palao
Publisher: Bubok
ISBN: 8468541184
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Publisher: Bubok
ISBN: 8468541184
Category : Business & Economics
Languages : en
Pages : 392
Book Description
The Lean Startup
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
RESUMEN - El Método Lean Startup: Cómo Crear Empresas De Éxito Utilizando La Innovación Continua por Eric Ries
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Body, Mind & Spirit
Languages : es
Pages : 15
Book Description
Al leer este resumen, descubrirá cómo aplicar Lean al desarrollo de nuevos productos, principalmente en las nuevas tecnologías. También aprenderá : que Lean Startup es para todos los que tienen un proyecto; que la experimentación y la retroalimentación están en el centro del método; que Lean Startup es un sistema en movimiento, que nunca deja de evolucionar y que es importante mantenerlo; que la adopción de este método y de la mentalidad adecuada ahorrará tiempo a todos. El éxito de su empresa emergente -con lo que nos referimos a organizaciones de todos los tamaños que desarrollan nuevos productos- depende de la realización de tareas aburridas, pero necesarias, dentro de determinados procesos. La filosofía de la fabricación ajustada, que consiste en racionalizar y optimizar los procesos, puede aplicarse a la innovación y en todos los sectores. Para tener éxito, hay que encontrar un equilibrio entre la planificación demasiado rígida y la dirección por azar.
Publisher: Shortcut Edition
ISBN:
Category : Body, Mind & Spirit
Languages : es
Pages : 15
Book Description
Al leer este resumen, descubrirá cómo aplicar Lean al desarrollo de nuevos productos, principalmente en las nuevas tecnologías. También aprenderá : que Lean Startup es para todos los que tienen un proyecto; que la experimentación y la retroalimentación están en el centro del método; que Lean Startup es un sistema en movimiento, que nunca deja de evolucionar y que es importante mantenerlo; que la adopción de este método y de la mentalidad adecuada ahorrará tiempo a todos. El éxito de su empresa emergente -con lo que nos referimos a organizaciones de todos los tamaños que desarrollan nuevos productos- depende de la realización de tareas aburridas, pero necesarias, dentro de determinados procesos. La filosofía de la fabricación ajustada, que consiste en racionalizar y optimizar los procesos, puede aplicarse a la innovación y en todos los sectores. Para tener éxito, hay que encontrar un equilibrio entre la planificación demasiado rígida y la dirección por azar.
Summary of The Lean Startup
Author: Readtrepreneur Publishing
Publisher:
ISBN: 9781646152025
Category : Study Aids
Languages : en
Pages : 100
Book Description
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Startups don't fail by chance, they fail due to mistakes that can be prevented. In The Lean Startup you will become knowledgeable enough to avoid the typical mistakes that make businesses fail and know how to create the startup you were expecting to have. Creating a successful startup is not an easy feat, it's an uncertain road where success is not guaranteed and failure results in a great economic loss. To prevent the latter, you will need to know enough about the game before you start playing it and that's where The Lean Startup comes in handy! (Note: This summary is wholly written and published by Readtrepreneur. It is not affiliated with the original author in any way) "The only way to win is to learn faster than anyone else." - Eric Ries The Lean Startup's philosophy is simple "learn from the best". After an in-depth study of the most successful startups out there, this brilliant guide was made so you could learn from the cream of the crop. Trial and error is expensive and wastes a lot of time so start learning from the best before you jump into the startup world. Uncertainty when building a startup is unavoidable, being prepared for everything that could happen is up to you. P.S. The Lean Startup is an extremely informative book that will show you the ropes of creating your own successful startup. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.
Publisher:
ISBN: 9781646152025
Category : Study Aids
Languages : en
Pages : 100
Book Description
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Startups don't fail by chance, they fail due to mistakes that can be prevented. In The Lean Startup you will become knowledgeable enough to avoid the typical mistakes that make businesses fail and know how to create the startup you were expecting to have. Creating a successful startup is not an easy feat, it's an uncertain road where success is not guaranteed and failure results in a great economic loss. To prevent the latter, you will need to know enough about the game before you start playing it and that's where The Lean Startup comes in handy! (Note: This summary is wholly written and published by Readtrepreneur. It is not affiliated with the original author in any way) "The only way to win is to learn faster than anyone else." - Eric Ries The Lean Startup's philosophy is simple "learn from the best". After an in-depth study of the most successful startups out there, this brilliant guide was made so you could learn from the cream of the crop. Trial and error is expensive and wastes a lot of time so start learning from the best before you jump into the startup world. Uncertainty when building a startup is unavoidable, being prepared for everything that could happen is up to you. P.S. The Lean Startup is an extremely informative book that will show you the ropes of creating your own successful startup. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.
Summary - The Lean Startup
Author: e- Summary
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541173514
Category :
Languages : en
Pages : 40
Book Description
The Lean Startup A Complete Summary! The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: YA summarized version of the book. YYou will find the book analyzed to further strengthen your knowledge. YFun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup."
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541173514
Category :
Languages : en
Pages : 40
Book Description
The Lean Startup A Complete Summary! The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: YA summarized version of the book. YYou will find the book analyzed to further strengthen your knowledge. YFun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup."
Badass: Making Users Awesome
Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Summary Eric Ries' the Lean Startup
Author: Ant Hive Media
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540669315
Category :
Languages : en
Pages : 40
Book Description
This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540669315
Category :
Languages : en
Pages : 40
Book Description
This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.
Summary of the Lean Startup
Author: Rapid-summary
Publisher: Createspace Independent Publishing Platform
ISBN: 9781721514069
Category :
Languages : en
Pages : 30
Book Description
A Complete Summary of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: - In The Lean Startup, you will get a summarized version of the book. - In The Lean Startup, you will find the book analyzed to further strengthen your knowledge. - In The Lean Startup, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup .
Publisher: Createspace Independent Publishing Platform
ISBN: 9781721514069
Category :
Languages : en
Pages : 30
Book Description
A Complete Summary of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview Of What You Will Get: - In The Lean Startup, you will get a summarized version of the book. - In The Lean Startup, you will find the book analyzed to further strengthen your knowledge. - In The Lean Startup, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Lean Startup .
Summary: The Lean Startup
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806233887
Category : Business & Economics
Languages : en
Pages : 32
Book Description
The must-read summary of Eric Reis' book: "The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they’re developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.
Publisher: Primento
ISBN: 2806233887
Category : Business & Economics
Languages : en
Pages : 32
Book Description
The must-read summary of Eric Reis' book: "The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they’re developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.
Summary - the Lean Startup
Author: Eric Ries
Publisher:
ISBN: 9781987797121
Category :
Languages : en
Pages : 102
Book Description
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries | Book Summary | Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link:http://amzn.to/2kHJOHB) Startups don't fail by chance, they fail due to mistakes that can be prevented. In The Lean Startup you will become knowledgeable enough to avoid the typical mistakes that make businesses fail and know how to create the startup you were expecting to have. Creating a successful startup is not an easy feat, it's an uncertain road where success is not guaranteed and failure results in a great economic loss. To prevent the latter, you will need to know enough about the game before you start playing it and that's where The Lean Startup comes in handy! (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) "The only way to win is to learn faster than anyone else." - Eric Ries The Lean Startup's philosophy is simple "learn from the best". After an in-depth study of the most successful startups out there, this brilliant guide was made so you could learn from the cream of the crop. Trial and error is expensive and wastes a lot of time so start learning from the best before you jump into the startup world. Uncertainty when building a startup is unavoidable, being prepared for everything that could happen is up to you. P.S. The Lean Startup is an extremely informative book that will show you the ropes of creating your own successful startup. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy Delivered to Your Doorstep Right Away! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2kHJOHB
Publisher:
ISBN: 9781987797121
Category :
Languages : en
Pages : 102
Book Description
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries | Book Summary | Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link:http://amzn.to/2kHJOHB) Startups don't fail by chance, they fail due to mistakes that can be prevented. In The Lean Startup you will become knowledgeable enough to avoid the typical mistakes that make businesses fail and know how to create the startup you were expecting to have. Creating a successful startup is not an easy feat, it's an uncertain road where success is not guaranteed and failure results in a great economic loss. To prevent the latter, you will need to know enough about the game before you start playing it and that's where The Lean Startup comes in handy! (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) "The only way to win is to learn faster than anyone else." - Eric Ries The Lean Startup's philosophy is simple "learn from the best". After an in-depth study of the most successful startups out there, this brilliant guide was made so you could learn from the cream of the crop. Trial and error is expensive and wastes a lot of time so start learning from the best before you jump into the startup world. Uncertainty when building a startup is unavoidable, being prepared for everything that could happen is up to you. P.S. The Lean Startup is an extremely informative book that will show you the ropes of creating your own successful startup. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy Delivered to Your Doorstep Right Away! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2kHJOHB