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Author: David Remund
Publisher: Business Expert Press
ISBN: 1606497553
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Author: David Remund
Publisher: Business Expert Press
ISBN: 1606497553
Category : Business & Economics
Languages : en
Pages : 146
Get Book
Book Description
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Author: James A. Jaksa
Publisher: Hampton Press (NJ)
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The authors discuss ethics of "communication in high-risk technologies" through such examples as whistleblowing, the Challenger explosion, computer monitoring, life support systems, Chernobyl, the Union Carbide crisis in India, and reproductive technology.
Author:
Publisher: Andrew E Schwartz
ISBN: 1928950361
Category :
Languages : en
Pages : 229
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Book Description
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Category : Language Arts & Disciplines
Languages : en
Pages : 910
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Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1444336290
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Author: Roger N. Conaway
Publisher: Business Expert Press
ISBN: 1606493256
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Author: Tamra B. Orr
Publisher: The Rosen Publishing Group, Inc
ISBN: 144886867X
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
With people spending an increasing number of hours every day using computers, tablets, and smartphones, safe and responsible digital communication awareness is absolutely essential. Making pre-teens and teens aware of the dangers that exist alongside the enriching information and entertainment to be found online is pertinent. Tweens and teens are vulnerable to various Web-based pitfalls, such as cyber-addiction, overspending, over-sharing, and downloading virusesnot to mention cyber-predators, scam artists, bullies, and flamers. In order to use digital communication technology safely, responsibly, and successfully, people need to learn how to avoid, prevent, or respond to uncomfortable or even threatening situations. Awareness is brought to readers through the elaboration of ten incredibly useful tips, exactly how to navigate the Web and use digital technology safely and responsibly, and how to do so without causing harm to oneself or others. Learning and following these precautions will not only keep users safe from predators, bullies, and scammers, but will also protect their hard drive, their credit rating, their identities, their reputations (both online and offline), and even their future job prospects. Emphasis is placed not only on learning how to avoid becoming a victim of negative digital activity but also on warnings against becoming a perpetrator, especially of cyberbullying, flaming, and other types of online peer harassment. Readers are encouraged to learn even more with 10 Great Questions to Ask an IT Specialist and Myths & Facts.
Author: Commission on Freedom of the Press
Publisher: University of Chicago Press
ISBN: 0226471357
Category : Freedom of the press
Languages : en
Pages : 146
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Book Description
"The question of how much freedom the press should enjoy has been debated throughout American history. In 1942 an impartial commission was formed to study mass communication, evaluate the performance of the media, and make recommendations for possible regulation of the press. This book is the general report of that commission."--Book cover.
Author: Marié Hattingh
Publisher: Springer Nature
ISBN: 3030450023
Category : Computers
Languages : en
Pages : 479
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Book Description
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.
Author: Julia Balzer Riley
Publisher: Elsevier Health Sciences
ISBN: 0323290302
Category : Medical
Languages : en
Pages : 367
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Book Description
Go beyond theory and start to master the essential communication skills and techniques you’ll need throughout all areas of nursing practice. Communication in Nursing, 7th Edition uses a personal and empathetic approach, along with unique artistic features, to help you develop a deeper understanding of the importance of communication. Comprehensive, step-by-step guidelines teach you how to establish patient relationships, and new QSEN-specific exercises help you learn to connect more effectively with patients, co-workers, and managers for better clinical outcomes. Real-life clinical scenarios, chapter exercises, and a new writing tutorial also offer endless opportunities to hone your skills. Moments of Connection boxes highlight the outcomes and benefits of successful communication. Wit & Wisdom boxes provide a humorous, personal approach to communication theory and application. Reflections On... boxes give you a specific task to help you integrate chapter material into the broader scope of nursing practice. Exercises throughout the book help you master chapter techniques and strengthen your communication skills. QSEN-specific exercises developed by a leading expert highlight how safety and improved care can result from better communication. UNIQUE! Online writing tutorial on Evolve helps you review and improve your technical writing skills. Case studies on Evolve give you practice using proper communication skills in a variety of real-life case scenarios. The latest information on compassion fatigue, language use, client preconceived ideas about health care, transcultural issues, technology, and the demands of electronic medical record systems provide you with the most up-to-date and relevant information needed to excel in today’s nursing field.
