Author: National Resource Center for The First-Year Experience & Students in Transition
Publisher: The National Resource Center for The First-Year Experience
ISBN: 1942072422
Category : Education
Languages : en
Pages : 76
Book Description
The 2017 National Survey on the First-Year Experience was designed to explore the structure and administration of a broad range of initiatives designed to support success in the first college year. Specific sections of the survey examine overall institutional attention to the first year, as well as common first-year programs including first-year seminars, academic advising, orientation, common-reading initiatives, early-alert programs, learning communities, and residential programs. Response Frequencies from the 2017 National Survey on The First-Year Experience is a fixed, layout eBook which contains comprehensive data tables including responses to all survey items disaggregated by institutional type, control, and first-year cohort size. Buy the eBook separately or as a package with the print version of the Research Report on College Transitions No. 9, 2017 National Survey on the First-Year Experience: Creating and Coordinating Structures to Support Student Success.
Response Frequencies from the 2017 National Survey on The First-Year Experience
Author: National Resource Center for The First-Year Experience & Students in Transition
Publisher: The National Resource Center for The First-Year Experience
ISBN: 1942072422
Category : Education
Languages : en
Pages : 76
Book Description
The 2017 National Survey on the First-Year Experience was designed to explore the structure and administration of a broad range of initiatives designed to support success in the first college year. Specific sections of the survey examine overall institutional attention to the first year, as well as common first-year programs including first-year seminars, academic advising, orientation, common-reading initiatives, early-alert programs, learning communities, and residential programs. Response Frequencies from the 2017 National Survey on The First-Year Experience is a fixed, layout eBook which contains comprehensive data tables including responses to all survey items disaggregated by institutional type, control, and first-year cohort size. Buy the eBook separately or as a package with the print version of the Research Report on College Transitions No. 9, 2017 National Survey on the First-Year Experience: Creating and Coordinating Structures to Support Student Success.
Publisher: The National Resource Center for The First-Year Experience
ISBN: 1942072422
Category : Education
Languages : en
Pages : 76
Book Description
The 2017 National Survey on the First-Year Experience was designed to explore the structure and administration of a broad range of initiatives designed to support success in the first college year. Specific sections of the survey examine overall institutional attention to the first year, as well as common first-year programs including first-year seminars, academic advising, orientation, common-reading initiatives, early-alert programs, learning communities, and residential programs. Response Frequencies from the 2017 National Survey on The First-Year Experience is a fixed, layout eBook which contains comprehensive data tables including responses to all survey items disaggregated by institutional type, control, and first-year cohort size. Buy the eBook separately or as a package with the print version of the Research Report on College Transitions No. 9, 2017 National Survey on the First-Year Experience: Creating and Coordinating Structures to Support Student Success.
Education, Equality and Human Rights
Author: Mike Cole
Publisher: Taylor & Francis
ISBN: 1000623424
Category : Education
Languages : en
Pages : 314
Book Description
The fifth edition of the market-leading Education, Equality and Human Rights has been fully updated to reflect economic, political and cultural changes in the UK, including the impacts of Brexit and Covid-19. It considers the great changes we are witnessing in recent years, such as climate change emergency, pandemics, the Fourth Industrial Revolution and their interrelationships. Written by world experts in their respective fields, each of the five equality issues of gender, race, sexuality, disability and social class is covered in their own right as well as in relation to education. Key issues explored include: human rights, equality and education women and equality—historically and now gender, education and social change race and racism through history and today racism and education from Empire to Johnson sexualities, identities and equality challenges in teaching and learning about sexuality and homo- and trans-phobia in schools disability equality as the last Civil Right? developing inclusive education and governments’ resistance social class, neoliberal capitalism and the Marxist alternative selective schooling, mystifying social class, neoliberalism and alternatives With an uncompromising and rigorous analysis of equality issues and a foreword from Peter McLaren addressing challenges to democracy in the US, this new edition of Education, Equality and Human Rights is an essential and contemporary resource across a wide range of disciplines and for all those interested in education, social policy and human rights.
Publisher: Taylor & Francis
ISBN: 1000623424
Category : Education
Languages : en
Pages : 314
Book Description
The fifth edition of the market-leading Education, Equality and Human Rights has been fully updated to reflect economic, political and cultural changes in the UK, including the impacts of Brexit and Covid-19. It considers the great changes we are witnessing in recent years, such as climate change emergency, pandemics, the Fourth Industrial Revolution and their interrelationships. Written by world experts in their respective fields, each of the five equality issues of gender, race, sexuality, disability and social class is covered in their own right as well as in relation to education. Key issues explored include: human rights, equality and education women and equality—historically and now gender, education and social change race and racism through history and today racism and education from Empire to Johnson sexualities, identities and equality challenges in teaching and learning about sexuality and homo- and trans-phobia in schools disability equality as the last Civil Right? developing inclusive education and governments’ resistance social class, neoliberal capitalism and the Marxist alternative selective schooling, mystifying social class, neoliberalism and alternatives With an uncompromising and rigorous analysis of equality issues and a foreword from Peter McLaren addressing challenges to democracy in the US, this new edition of Education, Equality and Human Rights is an essential and contemporary resource across a wide range of disciplines and for all those interested in education, social policy and human rights.
Wissenschaft weltoffen 2022
Author: DZHW
Publisher: wbv Media GmbH & Company KG
ISBN: 3763972803
Category : Education
Languages : en
Pages : 126
Book Description
This publication compiles and analyses the latest data on the international nature of studies, research and universities from Germany and major destination such as the US, the United Kingdom and Asia. The German Academic Exchange Service (DAAD) has issued this standard reference work on international mobility in the higher education sector since 2001. The spotlights in this edition explore not just the impact of the Covid-19 pandemic on international student mobility in Germany and other host countries, but also report on the academic success of international students at German universities. Moreover, the authors of the publication present figures on international students in Germany, data on mobility patterns, an overview of students' countries of origin and destination countries as well as developments in doctoral studies. Wissenschaft weltoffen integrates the international data published by the OECD and UNESCO with the national data from the Federal Statistical Office. For over 20 years, in combination with other indicators and time series, the publication has provided a valid basis for analysing and monitoring internationalisation.
Publisher: wbv Media GmbH & Company KG
ISBN: 3763972803
Category : Education
Languages : en
Pages : 126
Book Description
This publication compiles and analyses the latest data on the international nature of studies, research and universities from Germany and major destination such as the US, the United Kingdom and Asia. The German Academic Exchange Service (DAAD) has issued this standard reference work on international mobility in the higher education sector since 2001. The spotlights in this edition explore not just the impact of the Covid-19 pandemic on international student mobility in Germany and other host countries, but also report on the academic success of international students at German universities. Moreover, the authors of the publication present figures on international students in Germany, data on mobility patterns, an overview of students' countries of origin and destination countries as well as developments in doctoral studies. Wissenschaft weltoffen integrates the international data published by the OECD and UNESCO with the national data from the Federal Statistical Office. For over 20 years, in combination with other indicators and time series, the publication has provided a valid basis for analysing and monitoring internationalisation.
Grief and Loss Across the Lifespan
Author: Judith L. M. McCoyd, PhD, LCSW, QCSW
Publisher: Springer Publishing Company
ISBN: 0826149642
Category : Social Science
Languages : en
Pages : 304
Book Description
Note to Readers: Publisher does not guarantee quality or access to any included digital components if book is purchased through a third-party seller. The third edition of this unrivaled text on loss, grief, and bereavement continues to provide a unique biopsychosocial perspective and developmental framework for understanding grieving patterns. Organized by a lifespan trajectory, this text describes developmental aspects of grieving, linking these theories to effective clinical work. Biopsychosocial developmental theories, including neurobiological and genetic information, frame chapters that include recent research on how people of that age respond to varied loss situations, and intervention strategies supported by practice experience and empirical evidence are addressed. The new edition illuminates special considerations in risk and resilience for each life phase, systematically addressing issues of oppression, marginalization, and health disparities. It includes a new chapter on grief and loss as they effect individuals over 85 and covers spiritual development for each life phase. The book restructures the adult chapters to reflect major changes in theories on expanded lifespans, adds to content on evolving living arrangements for aging individuals, and expands coverage of common losses at different points in the lifespan. This new edition includes material on ageism and its impact on health and also examines the challenges faced by older adults in the LGBT community. Additionally, the third edition explicitly incorporates the rapidly evolving science of Adverse Childhood Experiences, addressing how ACEs intersect with grief and loss. Vignettes and case studies are incorporated into each life-phase chapter, illuminating the lived experience of grief. Thought-provoking discussion questions, chapter objectives, and additional resources for both students and instructors reinforce critical thinking and an Instructor’s Manual, Casebook (of prior chapter readings), and PowerPoint slides are available for download. A free eBook is included with every text purchase. New to the Third Edition: Adds Special Considerations in Risk and Resilience to every chapter Incorporates Adverse Childhood Experiences (ACES) and their effects at various life stages Focus on neurobiological and genomic aspects of health Includes a new chapter on the Fourth Age – from 85 up Discusses spiritual development for each life phase Incorporates new case studies Restructures adult chapters to reflect major new theories about expanded lifespans Welcomes a new author who adds content on the third and fourth ages of older adulthood, ageism, and the experience of aging in LGBT communities Expands content on areas of marginalization – race, gender, financial resources, educational disparities, and more Expands content on evolving living arrangements for older adults Expands information on typical losses at different life stages Delivers expanded web materials including a casebook of prior readings from earlier editions, in addition to PowerPoint slides and class plans and activities in the Instructor Manual Key Features: Provides a complete overview of classic and current grief theories Delivers a standardized developmental approach to each age group for consistency Presents practical intervention strategies for different life stages Includes chapter objectives, vignettes, case studies, and narratives to illustrate specific forms of loss Delivers abundant instructor resources including instructor’s guide with sample syllabus and exercises, PowerPoints, class activities, and suggested resources
Publisher: Springer Publishing Company
ISBN: 0826149642
Category : Social Science
Languages : en
Pages : 304
Book Description
Note to Readers: Publisher does not guarantee quality or access to any included digital components if book is purchased through a third-party seller. The third edition of this unrivaled text on loss, grief, and bereavement continues to provide a unique biopsychosocial perspective and developmental framework for understanding grieving patterns. Organized by a lifespan trajectory, this text describes developmental aspects of grieving, linking these theories to effective clinical work. Biopsychosocial developmental theories, including neurobiological and genetic information, frame chapters that include recent research on how people of that age respond to varied loss situations, and intervention strategies supported by practice experience and empirical evidence are addressed. The new edition illuminates special considerations in risk and resilience for each life phase, systematically addressing issues of oppression, marginalization, and health disparities. It includes a new chapter on grief and loss as they effect individuals over 85 and covers spiritual development for each life phase. The book restructures the adult chapters to reflect major changes in theories on expanded lifespans, adds to content on evolving living arrangements for aging individuals, and expands coverage of common losses at different points in the lifespan. This new edition includes material on ageism and its impact on health and also examines the challenges faced by older adults in the LGBT community. Additionally, the third edition explicitly incorporates the rapidly evolving science of Adverse Childhood Experiences, addressing how ACEs intersect with grief and loss. Vignettes and case studies are incorporated into each life-phase chapter, illuminating the lived experience of grief. Thought-provoking discussion questions, chapter objectives, and additional resources for both students and instructors reinforce critical thinking and an Instructor’s Manual, Casebook (of prior chapter readings), and PowerPoint slides are available for download. A free eBook is included with every text purchase. New to the Third Edition: Adds Special Considerations in Risk and Resilience to every chapter Incorporates Adverse Childhood Experiences (ACES) and their effects at various life stages Focus on neurobiological and genomic aspects of health Includes a new chapter on the Fourth Age – from 85 up Discusses spiritual development for each life phase Incorporates new case studies Restructures adult chapters to reflect major new theories about expanded lifespans Welcomes a new author who adds content on the third and fourth ages of older adulthood, ageism, and the experience of aging in LGBT communities Expands content on areas of marginalization – race, gender, financial resources, educational disparities, and more Expands content on evolving living arrangements for older adults Expands information on typical losses at different life stages Delivers expanded web materials including a casebook of prior readings from earlier editions, in addition to PowerPoint slides and class plans and activities in the Instructor Manual Key Features: Provides a complete overview of classic and current grief theories Delivers a standardized developmental approach to each age group for consistency Presents practical intervention strategies for different life stages Includes chapter objectives, vignettes, case studies, and narratives to illustrate specific forms of loss Delivers abundant instructor resources including instructor’s guide with sample syllabus and exercises, PowerPoints, class activities, and suggested resources
Issues Around Violence in Schools
Author: Lauren W. Collins
Publisher: Emerald Group Publishing
ISBN: 1837976252
Category : Education
Languages : en
Pages : 164
Book Description
Given the apparent rise in many forms of violence in schools, and the dire consequences to those impacted by violence, it is vital to better support children and youth. This volume provides an overview of key areas of promise for improved research and practice to mitigate violence and respond in positive, supportive ways.
Publisher: Emerald Group Publishing
ISBN: 1837976252
Category : Education
Languages : en
Pages : 164
Book Description
Given the apparent rise in many forms of violence in schools, and the dire consequences to those impacted by violence, it is vital to better support children and youth. This volume provides an overview of key areas of promise for improved research and practice to mitigate violence and respond in positive, supportive ways.
Multilevel Social Determinants of Individual and Family Well-being: National and International Perspectives
Author: Dillon Browne
Publisher: Frontiers Media SA
ISBN: 2832551122
Category : Medical
Languages : en
Pages : 118
Book Description
The "social determinants of health perspective" stipulates that health and well-being for individuals and families are inextricably linked to contextual risk and protective factors nested across layers of organization. At a time of significant social change and environmental stress, it is of pressing importance to showcase lifespan research that identifies these social determinants, to guide policy and public health response that is sensitive to the historical epoch.
Publisher: Frontiers Media SA
ISBN: 2832551122
Category : Medical
Languages : en
Pages : 118
Book Description
The "social determinants of health perspective" stipulates that health and well-being for individuals and families are inextricably linked to contextual risk and protective factors nested across layers of organization. At a time of significant social change and environmental stress, it is of pressing importance to showcase lifespan research that identifies these social determinants, to guide policy and public health response that is sensitive to the historical epoch.
Research Methods and Applications for Student Affairs
Author: J. Patrick Biddix
Publisher: John Wiley & Sons
ISBN: 1119299705
Category : Education
Languages : en
Pages : 357
Book Description
A COMPREHENSIVE RESOURCE FOR UNDERSTANDING AND APPLYING RESEARCH METHODS Research Methods and Applications for Student Affairs offers students and professionals in the field an authoritative and accessible guide to help navigate research in student affairs. This comprehensive resource on research methods instruction clearly shows how to interpret the various forms of research, how to be critical as a research consumer, and how to use research to inform practice. Author J. Patrick Biddix—a noted scholar and expert in the field—presents a detailed overview of three qualitative-focused and four quantitative-focused research methods. The text reviews the basics of these qualitative and quantitative approaches and explores how to differentiate the major types of research as well as how to understand, read, evaluate, and apply results. Biddix also includes important information on using mixed methods approaches. The user-friendly text includes insights on key issues, as well as descriptions of the individual sections that comprise research studies. Also included is an overview of ethical considerations that apply specifically to student affairs. Research Methods and Applications for Student Affairs is an essential guide for enhancing research methods' skills, and offers direction for applying those skills in actual work situations.
Publisher: John Wiley & Sons
ISBN: 1119299705
Category : Education
Languages : en
Pages : 357
Book Description
A COMPREHENSIVE RESOURCE FOR UNDERSTANDING AND APPLYING RESEARCH METHODS Research Methods and Applications for Student Affairs offers students and professionals in the field an authoritative and accessible guide to help navigate research in student affairs. This comprehensive resource on research methods instruction clearly shows how to interpret the various forms of research, how to be critical as a research consumer, and how to use research to inform practice. Author J. Patrick Biddix—a noted scholar and expert in the field—presents a detailed overview of three qualitative-focused and four quantitative-focused research methods. The text reviews the basics of these qualitative and quantitative approaches and explores how to differentiate the major types of research as well as how to understand, read, evaluate, and apply results. Biddix also includes important information on using mixed methods approaches. The user-friendly text includes insights on key issues, as well as descriptions of the individual sections that comprise research studies. Also included is an overview of ethical considerations that apply specifically to student affairs. Research Methods and Applications for Student Affairs is an essential guide for enhancing research methods' skills, and offers direction for applying those skills in actual work situations.
Natural Hazards Engineering Research Infrastructure (NHERI) 2016-2020: Mitigating the Impact of Natural Hazards on Civil Infrastructure and Communities
Author: Julio Alfonso Ramirez
Publisher: Frontiers Media SA
ISBN: 2889711862
Category : Technology & Engineering
Languages : en
Pages : 249
Book Description
Publisher: Frontiers Media SA
ISBN: 2889711862
Category : Technology & Engineering
Languages : en
Pages : 249
Book Description
What Makes the First-year Seminar High Impact?
Author: Tracy L. Skipper
Publisher: Research Reports on College Tr
ISBN: 9781942072010
Category : Education
Languages : en
Pages : 0
Book Description
The responsibility for college success has historically rested with the student, but since the 1980s, educators have taken increasing ownership of this, designing structures that increase the likelihood of learning, success, and retention. These efforts have included a variety of initiatives--first year seminars, learning communities, writing-intensive courses, common intellectual experiences, service-learning, undergraduate research, and senior capstones among others--that have come to be known as high-impact practices. Although first year seminars have been widely accepted as a high impact educational practice leading to improved academic performance, increased retention and acquisition of critical 21st Century outcomes, first-year seminars tend to be loosely defined in the literature. National explorations of course structure and administration demonstrate the diversity of the curricular initiatives across various campuses. In order to determine the attributes that all of these varied courses share in common that contribute to their effectiveness, the National Resource Center for The First-Year Experience and Students in Transition at the University of South Carolina invited contributions for a book exploring effective educational practices within the first-year seminar. This collection of case studies represents a wide variety of institutional and seminar types. The authors describe the structure, pedagogy, and assessment strategies that lead to high quality seminars and they offer abundant models for ensuring the delivery of a high-quality educational experience to all entering students. The table of contents includes the following: (1) Structural Supports for Effective Educational Practices in the First-Year Seminar (Tracy L. Skipper); (2) The American University of Rome (Jenny Petrucci); (3) Cabrini University (Richard Gebauer, Michelle Filling-Brown, and Amy Perischetti); (4) Clark University (Jessica Bane Robert); (5) Coastal Carolina University (Michele C. Everett); (6) Durham Technical Community College (Kerry F. Cantwell and Gabby McCutchen); (7) Florida South Western State College (Eileen DeLuca, Kathy Clark, Myra Walters, and Martin Tawil); (8) Indiana University--Purdue University Indianapolis (Heather Bowman, Amy Powell, and Cathy Buyarski); (9) Ithaca College (Elizabeth Bleicher); (10) LaGuardia Community College, CUNY (Tameka Battle, Linda Chandler, Bret Eynon, Andrea Francis, Preethi Radhakrishnan, and Ellen Quish); (11) Loyola University Maryland (Mary Ellen Wade); (12) Malone University (Marcia K. Everett, Jay R. Case, and Jacci Welling); (13) Montana State University (Margaret Konkel and Deborah Blanchard); (14) Northern Arizona University (Rebecca Campbell and Kaitlin Hublitz); (15) Southern Methodist University (Caitlin Anderson, Takeshi Fujii, and Donna Gober); (16) Southwestern Michigan College (Christi Young, Jeffrey Dennis, and Donald Ludman); (17) St. Cloud State University (Christine Metzo); (18) Texas A & M University-Corpus Christi (Rita A. Sperry, Andrew M. Garcia, Chelsie Hawkinson, and Michelle Major); (19) The University of Arizona (Marla Franco, Jessica Hill, and Tina Wesanen-Neil); (20) University of Kansas (Alison Olcott Marshall and Sarah Crawford-Parker); (21) University of Maryland Baltimore County (Lisa Carter Beall); (22) University of New Hampshire (Neil Niman, Tamara Rury, and Sean Stewart); (23) University of North Carolina Wilmington (Zachary W. Underwood); (24) University of Northern Iowa (Deirdre Heistad, April Chatham-Carpenter, Kristin Moser, and Kristin Woods); (25) University of Texas at Austin (Ashley N. Stone and Tracie Lowe); (26) University of Texas at San Antonio (Kathleen Fugate Laborde and Tammy Jordan Wyatt); (27) University of Wisconsin-Madison (Susan Brantly and Sorabh Singhal); (28) Virginia Commonwealth University (Melissa C. Johnson and Bety Kreydatus); and (29) Conclusion: What Does It Mean to Be High Impact? (Tracy L. Skipper). (Individual chapters contain references.).
Publisher: Research Reports on College Tr
ISBN: 9781942072010
Category : Education
Languages : en
Pages : 0
Book Description
The responsibility for college success has historically rested with the student, but since the 1980s, educators have taken increasing ownership of this, designing structures that increase the likelihood of learning, success, and retention. These efforts have included a variety of initiatives--first year seminars, learning communities, writing-intensive courses, common intellectual experiences, service-learning, undergraduate research, and senior capstones among others--that have come to be known as high-impact practices. Although first year seminars have been widely accepted as a high impact educational practice leading to improved academic performance, increased retention and acquisition of critical 21st Century outcomes, first-year seminars tend to be loosely defined in the literature. National explorations of course structure and administration demonstrate the diversity of the curricular initiatives across various campuses. In order to determine the attributes that all of these varied courses share in common that contribute to their effectiveness, the National Resource Center for The First-Year Experience and Students in Transition at the University of South Carolina invited contributions for a book exploring effective educational practices within the first-year seminar. This collection of case studies represents a wide variety of institutional and seminar types. The authors describe the structure, pedagogy, and assessment strategies that lead to high quality seminars and they offer abundant models for ensuring the delivery of a high-quality educational experience to all entering students. The table of contents includes the following: (1) Structural Supports for Effective Educational Practices in the First-Year Seminar (Tracy L. Skipper); (2) The American University of Rome (Jenny Petrucci); (3) Cabrini University (Richard Gebauer, Michelle Filling-Brown, and Amy Perischetti); (4) Clark University (Jessica Bane Robert); (5) Coastal Carolina University (Michele C. Everett); (6) Durham Technical Community College (Kerry F. Cantwell and Gabby McCutchen); (7) Florida South Western State College (Eileen DeLuca, Kathy Clark, Myra Walters, and Martin Tawil); (8) Indiana University--Purdue University Indianapolis (Heather Bowman, Amy Powell, and Cathy Buyarski); (9) Ithaca College (Elizabeth Bleicher); (10) LaGuardia Community College, CUNY (Tameka Battle, Linda Chandler, Bret Eynon, Andrea Francis, Preethi Radhakrishnan, and Ellen Quish); (11) Loyola University Maryland (Mary Ellen Wade); (12) Malone University (Marcia K. Everett, Jay R. Case, and Jacci Welling); (13) Montana State University (Margaret Konkel and Deborah Blanchard); (14) Northern Arizona University (Rebecca Campbell and Kaitlin Hublitz); (15) Southern Methodist University (Caitlin Anderson, Takeshi Fujii, and Donna Gober); (16) Southwestern Michigan College (Christi Young, Jeffrey Dennis, and Donald Ludman); (17) St. Cloud State University (Christine Metzo); (18) Texas A & M University-Corpus Christi (Rita A. Sperry, Andrew M. Garcia, Chelsie Hawkinson, and Michelle Major); (19) The University of Arizona (Marla Franco, Jessica Hill, and Tina Wesanen-Neil); (20) University of Kansas (Alison Olcott Marshall and Sarah Crawford-Parker); (21) University of Maryland Baltimore County (Lisa Carter Beall); (22) University of New Hampshire (Neil Niman, Tamara Rury, and Sean Stewart); (23) University of North Carolina Wilmington (Zachary W. Underwood); (24) University of Northern Iowa (Deirdre Heistad, April Chatham-Carpenter, Kristin Moser, and Kristin Woods); (25) University of Texas at Austin (Ashley N. Stone and Tracie Lowe); (26) University of Texas at San Antonio (Kathleen Fugate Laborde and Tammy Jordan Wyatt); (27) University of Wisconsin-Madison (Susan Brantly and Sorabh Singhal); (28) Virginia Commonwealth University (Melissa C. Johnson and Bety Kreydatus); and (29) Conclusion: What Does It Mean to Be High Impact? (Tracy L. Skipper). (Individual chapters contain references.).
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Author: Musso, Fabio
Publisher: IGI Global
ISBN: 1799814130
Category : Business & Economics
Languages : en
Pages : 596
Book Description
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Publisher: IGI Global
ISBN: 1799814130
Category : Business & Economics
Languages : en
Pages : 596
Book Description
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.