Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Valerie M. Sue
Publisher: SAGE
ISBN: 1412992257
Category : Computers
Languages : en
Pages : 265
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Book Description
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Author: C.A. Moser
Publisher: Routledge
ISBN: 1351896717
Category : Social Science
Languages : en
Pages : 509
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Book Description
This book provides a comprehensive account of the methods used in social surveys. All the stages of a survey are covered, from the original planning to the drafting of the final report. Throughout, the emphasis is on the underlying principles, with particular attention being given to sampling - a subject which often troubles students and research workers. The book will be of great value to students in social sciences as well as research workers, and people concerned with social surveys in government and the business world.
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: Geological Survey (U.S.)
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 92
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Book Description
Author: Michael Ornstein
Publisher: SAGE Publications Limited
ISBN: 9781446209080
Category : Social Science
Languages : en
Pages : 0
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Book Description
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
Author: Ann Bowling
Publisher: McGraw-Hill Education (UK)
ISBN: 0335250939
Category : Medical
Languages : en
Pages : 576
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Book Description
“An essential and comprehensive guide for students and researchers in a range of health care disciplines investigating health services, health care and well-being.” Professor Robert J. Edelmann, Emeritus Professor of Clinical and Forensic Psychology, University of Roehampton, UK “An invaluable resource for students, researchers and practitioners from all health backgrounds and disciplines, who are involved in research to produce a robust evidence-base to inform the development, provision, delivery and evaluation of healthcare services.” Felicity Smith, Professor Emeritus of Pharmacy Practice, UCL School of Pharmacy, UK “The fifth edition of ‘Research Methods in Health’ continues to provide an excellent broad based introduction to the subject.” Virginia Berridge, Professor of History and Health Policy, Centre for History in Public Health, London School of Hygiene and Tropical Medicine, UK This bestselling book provides an accessible introduction to the concepts and practicalities of multi-disciplinary research methods in health and health services. The new edition has updated and expanded coverage of: •International examples, terms and approaches •Epidemiology and methods of tracing epidemics •Aging population demography and bio-demography •Evaluation and assessment of health services •Health services research and audit, including data generation •Methods of evaluating patients’ perspectives •Measuring quality of life outcomes •Health economics methods and applications •Quantitative and qualitative research Core processes and methodologies such as social research, mixed methods, literature reviewing and critical appraisal, secondary data analysis and evidence-based practice will be covered in detail. The book also looks at the following key areas of health research: •Health needs •Morbidity and mortality trends and rates •Costing health services •Sampling for survey research •Cross-sectional and longitudinal survey design •Experimental methods and techniques of group assignment •Questionnaire design •Interviewing techniques •Coding and analysis of quantitative data •Methods and analysis of qualitative observational studies •Unstructured interviewing The book is grounded in the author's career as a researcher on health and health service issues, and the valuable experience this has provided in meeting the challenges of research on people and organisations in real life settings. Research Methods in Health, Fifth Edition is an essential companion for students and researchers of health and health services at all levels, health clinicians and policy-makers with responsibility for applying research findings and judging the soundness of research. Ann Bowling is a sociologist, specialising in research on ageing, research methods, quality of life, public and social health. She was Professor of Health Sciences at the University of Southampton, UK (2012–17), where she is now Visiting Professor. Ann was awarded the Highly Commended book prize for the 4th edition of Research Methods in Health at the 2015 BMA Medical Book Awards.
Author: Geological Survey (U.S.)
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 654
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Book Description
Author:
Publisher:
ISBN:
Category : National parks and reserves
Languages : en
Pages : 726
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Book Description
